Building a winning M&A pipeline is beyond knee-jerk decisions or conjectures not based on a thorough analysis of the deals to be made. What marks out successful acquirers in M&A is their ability to craft winning strategies.

In…

1. The Mission…

QUALITY > QUANTITY

Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all digital entities guilty of not delivering QUALITY, measurable solutions to…

AutoHook powered by Urban Science announced they are providing all vendors with free and open access to their private offer and redemption API in efforts to streamline and advance actionable automotive data.

DETROIT, MICHIGAN (PRWEB) JANUARY 24, 2017…

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

  

Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent 2016 Beepi…

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the…

DataMentors Launches Auto Lease Expiration Data to Power Conquest Marketing

  

TAMPA, FL – October 25, 2016 – DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, announced today the launch of its auto lease expiration data…

How to Find and Convert More Car Buyers with Digital Marketing

Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers such as a website and a few social media sites. For most car shoppers, your online presence will be their first…

5 Digital Strategies to Drive New Business into Your Dealership Service Center

With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently, third-party repair shops own about 75% of the market.  However, according to …

Data Strategies to Increase Your Dealership Sales and Profitability

  

Despite the digital disruption and new ways to research and shop online, the dealer is still an integral piece of the sales process. Consumers may do the majority of their research online, but they still want to head into a dealership to take that test…

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten…

Three Ways Mobile Technology is Changing the Auto Industry

Each day consumers spend a little more than 3 hours on their smartphones – and that’s not even making calls. The innovation of mobile technology has forever changed the course of history,…

Auto Shoppers Are In Market Longer Than Ever – 5 Ways to Target and Convert New Customers

Today’s auto consumers are in-market longer than ever, with the majority of shoppers in market for 2 months or longer. These longer purchase…

Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers will need to compete on a different sphere – the customer experience. The customer…

5 Tips on Successful Email Marketing for Car Dealerships

Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee Results).

According…

In the modern auto dealership market, trends are quickly changing. Data and technology applications provide brand new ways to reach current customers and attain new ones – as well as market to consumers most likely to make a purchase today. 

Advancements in the data-as-a-service industry has paved the way for new methods of customer acquisition which has separated into two…

When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part of everyday strategy discussions. And new technologies to reach these goals are on everyone’s radar.

When…

ACCESS TO YOUR DMS

It’s No Huge Secret that I Dislike Vendors Having Access to a Dealership’s DMS Computers. The majority of Companies Rooting Around in the Dealers DMS are Stealing Your Customer Data, Transaction Data, and even Financial Data.

Let’s Face it, Most Vendors Accessing the Dealership’s Computers are Up To No Good. What They are Doing Betrays the Dealers and The Customers that Buy the Cars Thinking Their Data and Information are Secure. Nobody I know told…

CARCODE SMS, IS THIS EDMUNDS DIRTY TEXT CAPER?

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Are Dealers Being Set Up Again by one of the Dirtiest Players? Is it another trick?

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DISCLAIMER: It is only fair before you read this to say out front that I personally despise …

Watch Video: https://www.youtube.com/watch?v=5x6r25dAmdg

During Flick Fusion's kick off event at the 18th Digital Dealer Conference, Dealer Authority's Executive VP, Subi Ghosh discusses her speaking session regarding vendor collaboration and panel participation…