Don't commit digital Suicide.   

Sitting in a few conferences over the past few weeks, I have been able to confirm my suspicions.  There are many dealers and vendors that think tradition media is dead.  They are on the road of committing digital suicide for dealers all over the country.  If you are lucky enough not to be infected by this yet, you will be able to dominate your market easier than ever.  I should mention…

There are many conferences and I have been blessed to be a part of some of them lately.  My take on Advertising is quite a bit different than most.  And so, ironically, I became involved in a conference as different as I am.  The Automotive Super Conference in Charlotte NC March 13th and 14th is yes, a Biblically based conference.  But, since I am probably the least biblically based speaker I thought I would share why this conference is "for everyone." 

I was involved in this…

So, the fact that you are reading this proves ( well, maybe ) an advestigate fact.  That the "creative" and headlines of an advertisement could still be a factor even in the newspaper. Fact is, we all know that digital is very much alive and will be for years.  But what is happening in the traditional media…

When you make advertising decisions as a manager or an owner of a dealership, I am certain you have felt a few of these things before.  You probably wonder if you are making a "good buy" or maybe you wonder if there is anything else you could spend your budgeted money on.  If you are the…

Do you remember faxing in credit apps, doing deals on a hand shake and scheduled deliveries 5 days later when the customer got his check from the bank?  Maybe even remember this business before the internet and dealer track?

Then you are an old dog.....

As I reach the 45 year old milestone this year, I have never felt younger in so many ways.  Why would you as a car guy read any further along in this post when I am talking about feeling young?   Because for me…

Those of you who know me at all know I do not dabble in little projects often.  I like to spend my days breaking records, thinking big and planning attacks on the competition.  That said, it is always good to have a plan in place to follow that has been carefully crafted to do all those…

As a manager, and a business owner I am constantly amazed at how people hold themselves back.   One thing I noticed recently and I think is probably an epidemic in this country, is that people get very very caught up in their comfort zone.  I have developed a speech for these people and have had much success with it. ( especially sales managers)   Simply take your employee that is living in COMFORT and tell them that what you want them to do for the next 30 days is just focus on getting…

I am going to cut to the chase here because your time is valuable and reading on and on....and on the ramblings of a “expert” is not really how you make money.  I will show you how to DOUBLE your business and it is no joke.  With no reservation I will tell you I have done it time and time again.  It takes two main ingredients and a commitment to the “success recipe”.  

The ingredients are the hardest to find really.  I have walked away from many a deal…

I thought it might be a nice gesture to share what I think are three major mistakes made by dealers when buying direct mail.  

1st.  Buying for the budget.  Many dealerships buy just because they have budget left to spend.  This on it's own is not the problem.  The problem lies in the fact that normally when this is the case they will just buy any piece that has a current theme on it and expect it to win.  An example would be, right now November is coming up and dealers who…

I have been asked multiple times in my life how do I make every dealership I go to head in the right direction?  I think the…