‘It’s Matchical’ Spotlights the Extraordinary Intelligence Behind Cars.com’s Match of 20 Million Monthly Unique Shoppers, With 50,000 New Cars Added Daily.

The breadth and depth of its first-party data, paired with smart matchmaking technology, enables the Cars.com marketplace to successfully connect its more than 20 million monthly unique car shoppers with the vehicles that meet their needs, budgets and exceed…

Driven by 76% Organic Audience,2 Cars.com Leads Third-Party Marketplaces in Direct Referral Traffic1 and Delivers Shoppers Twice as Likely to Buy3

CHICAGO, Feb. 9, 2021 — As the 2021 Virtual National Automobile Dealers Association Show kicks off this week on Feb. 9-11,…

More than one million reviewers have spoken: winning dealerships prioritize what shoppers value most - digital-first services, high engagement, and Covid-19 safety precautions

WALTHAM, Mass., Jan. 26, 2021 — DealerRater…

   So many trainers like to tell you when they started in the business, how great they were and how they single handedly saved a manufacturer from near ruin. Not my thing. I’m simply stating that I sold my first vehicle for a dealer in January of 1979 for the purpose of this article. What I’m sharing, I’ve participated in, witnessed or at least saw from a distance. In other words, I was there.

    As I got to be about 6 months into the sales end of the business, domestic dealers were…

How a dealership's custom-tailored Facebook Advertising strategy helps them move more metal

SARASOTA, FLORIDA, May 5, 2017 (Newswire.com) - Sarasota Ford, a Top 150 Ford Dealer, and Dealers United, a company that brings digital solutions to auto dealers, were recently published by Facebook Business highlighting the auto dealership's success with Facebook Advertising.



The case study showcases how the dealership triumphantly reached their local community and earned a…

As many of you know, I've been involved in this industry since cars took leaded gas.  There have been many changes.  Some good, some not so much.  One thing that has seemed to be a constant is selling extended service contracts in your service drive has been an abject failure.  

Dealers get excited about it.  Service Writers train for it.  Sometimes it even takes off selling.  But, usually within weeks, sales slow to a trickle and then become a forgotten practice followed by the ever…

Any dealership depends lots of the factor how it's endorsed to the world of the Internet, wherever you receive the best response from the people that are visiting the website on the day-to-day basis. To begin with, car dealer SEO is probably the most ideal tool to have the proper approach. When you style the content of the website, you have to make sure that the keywords are included in the…

When you have been managing a quite considerable marketing strategy for the Car dealership but nevertheless, have not noticed any changes to the sales and interested clients you obtain into your lot it might be time and energy to reform your marketing strategy. Among the biggest reasoned explanations why auto marketing campaigns fail to see any effect is basically because they crash to…

If you are a car dealer marketing in the know, you are aware that most of your car buyers are doing their research online first after ever internet marketing, emailing, calling or online ads, stepping foot in your showroom. Automotive dealerships, promoting their business online are very crucial as most of the consumers turn to the Internet when purchasing a car.

If you want to get high ranking in SERP pages, then it is very important that you are using the balance keyword density in the content of the your website. In Auto marketing, it is highly recommended that you are getting the help of all the right tools, to ensure that the website is promoted in a right way across the segments in the internet.

Social media marketing platforms is the best tools to promote the dealer marketing. Taking into consideration the current state of the market, you need to have all the social media tools of online car dealer SEO, where you can use each of them more effectively and efficiently to market the dealership across segments.

Auto dealer marketing efforts will continue to be successful if you are the right way. Dealer marketing is more important aspects of the sales. There are many specialty mailing lists are available in the automotive industry to get the no. of the clients.

Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires? 



Three Main Defection Points 



First Oil Change 



Believe it or not, a majority of customers never make it back to the dealership for even their first oil…

I'm very proud of the study our team just released that tracked and graded over 400 Automotive Mystery Shops for 30 days. In the study, we read every email and listened to every voicemail. Also, we graded dealers' REAL response time: that is, the time it takes them to actually pick up the phone and call the prospect. Since we used a valid, working…

Nissan Engineers Build Innovative Concepts.

The Nissan Engineers needed the efficiency of the Leaf with the effectiveness of the Frontier so Arnold Moulinet, a Nissan Engineer spend months drawing up designs for their UTE concept. The Nissan Engineers built Sparky, a Leaf-Frontier Combination that has become their parts hauler that…

Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials, including 1.2 billion user name and password combinations and more than…

The TwinPower Turbo M6 Coupe for 2014!

It may have a price tag over $100k, but it's completely worth it and this TwinPower Turbo V8 Sports Car lives up to its M Series Class…

https://www.eventbrite.com/e/internet-sales-20-group-is20g-boston-ma-tickets-11285560415

Special Toyota OEM Deal For Toyota Dealers In The Boston Region for Internet Sales 20 Group…

What Were You Thinking?

       It has often been said that the questions are the answers when it comes to selling anything.  The better you become at asking questions, the more success you’ll enjoy.  The key is asking the right questions.  But, you can’t teach every question for every situation.  Otherwise your sales people will never leave the training room.

     There is one question that I believe fits any situation and it provides…

The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.

In the automotive industry, we see it used for everything from conquest sales to social…