Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because of that, enjoys the monetary benefits from many ads.

In the automotive industry, to gain valuable traffic from in-market consumers, dealers compete with…

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.

According to Social Media Today,…

Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.

Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.

The duopoly of Google and…

When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads.

For dealers, a presence on Facebook and Instagram is essential, because quite simply, this is where your customers are spending their time.…

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the platform when it went public, Facebook…

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the customer journey from introduction to purchase… but…

A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring.

Tentpole marketing is a strategy that generates social buzz around your event that drives traffic to your dealership or to the event you’re…

How a dealership's custom-tailored Facebook Advertising strategy helps them move more metal

SARASOTA, FLORIDA, May 5, 2017 (Newswire.com) - Sarasota Ford, a Top 150 Ford Dealer, and Dealers United, a company that brings digital solutions to auto dealers, were recently published by Facebook Business highlighting the auto dealership's success with Facebook Advertising.



The case study showcases how the dealership triumphantly reached their local community and earned a…

Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years). This, of course, was a technical glitch, as the itinerary did not show the traveler arriving at their destination 47 years later and I’m fairly certain the post was simply to inform the travel company about this technical glitch. The social media team – or one person on that team in particular – chose to…

These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels, social media has transcended beyond the term “social media” and could now also be said to be a:

1. Marketing channel
2. Content distribution channel
3. Customer…

Social Media has become an important channel customers use to reach out to businesses. From tweets expressing their displeasure, to Facebook wall posts asking for additional information, increasingly, customers utilize these channels to engage and communicate with you.

Facebook realizes this and, as a result, has opened up new ways for customers to…

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70% less likely to leave the article once they’re there.



Watch this week's Hard Facts now for more info!…

Getting your customer’s attention and engaging with them can be a tough task these days. There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.

Social media reach has decreased, digital marketing is ever more challenging and direct mail sometimes goes straight into the trash. This…

News for the Week of 2.18 

New Twitter Timeline Feature

Twitter users and marketers will be happy to see the latest update, which allows them to view the best Tweets first.  Most Twitter users follow hundreds, if not thousands of people, and this enhancement…

Social media provides us with a wonderful set of tools to connect and stay connected with people. In its early years, some businesses were a little slow to jump onto the social media bandwagon. However, as they recognized the potential it had to reach large audiences for little to no money, businesses embraced it.

The thing is that as use has grown, some…

News for the Week of 2.4 

Snapchat Add Me URLs

Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like signatures.  When the URL is…

News for the Week of 1.27 

Periscope Broadcasts Live on Twitter

A brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users to watch Periscope video broadcasts without leaving the…

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving advertisers an even more powerful way to spread their influence across social media,…