JD Rucker's Blog Posts Tagged 'Fans' (10)

The Wrong Ways (and right way) to do Contests or Giveaways on Facebook

Facebook Contest

There's a trend on Facebook that simply won't die. Many dealership pages continue to offer giveaways, contests, and even "exclusive" games on Facebook in order to get more fans. It has been proven over and over again to be ineffective at getting targeted, high-quality fans but there seems to be an insistence on continuing it in order to bulk up the numbers.

The problem with this is…

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Added by JD Rucker on July 2, 2013 at 9:00am — No Comments

How to Know in 30 Seconds if Your Facebook Presence is Working

Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. We’ve spent 9 months now digging deeper than ever before into what constitutes success and we’ve come to the conclusion that it’s pretty simple – if you aren’t selling cars and driving business to the…

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Added by JD Rucker on July 1, 2013 at 8:30am — No Comments

Dispelling the Misconceptions About Massive Social Media Followings

A few months ago, we confronted one of our dealers that had our website solution about why they were putting a watermark of their logo on irrelevant pictures and posting them to social media. Apparently, their social media vendor had a theory.

It was a process, really, and it went like this:

  1. Find viral images on sites like Reddit, 9Gag,…
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Added by JD Rucker on June 19, 2013 at 9:00am — No Comments

Why Irrelevant Giveaways and Games Are Killing Your Facebook Page

Irrelevant Giveaways Facebook

So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business.

You…

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Added by JD Rucker on May 24, 2013 at 9:00am — No Comments

Getting More Facebook Fans is NOT the Key to Social Success

Reach

I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.…

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Added by JD Rucker on May 20, 2013 at 9:00am — No Comments

Avoid KGB Fan Acquisition and Algo-Buster Techniques Like the Plague

KGB

The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.

Here, we’re going to talk about a different type of KGB, the type that is plaguing social media on pages…

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Added by JD Rucker on May 18, 2013 at 3:29pm — No Comments

Getting More Facebook Fans is a Minimal Need Compared to Reach

Fans

For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most…

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Added by JD Rucker on May 11, 2013 at 6:08pm — No Comments

Keep it Local, Local, or Local on Facebook

Local Buying a Car

I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today,…

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Added by JD Rucker on May 3, 2013 at 8:00am — No Comments

Give People a Reason to Follow Your Social Media While at the Store

Carnival Stuffed Animals

Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their following.…

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Added by JD Rucker on March 3, 2013 at 6:00am — No Comments

Reach is Infinitely More Important than Fan Count on Facebook

For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically. This is an important topic that will be covered more in-depth in a future…

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Added by JD Rucker on December 5, 2012 at 2:22pm — No Comments

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