A few months ago, we confronted one of our dealers that had our website solution about why they were putting a watermark of their logo on irrelevant pictures and posting them to social media. Apparently, their social media vendor had a theory.

It was a process, really, and it went like this:

1. Find viral images on sites like Reddit, 9Gag,…

Some people have a misunderstanding about what is seen and heard through social media. It's happening on two major fronts: personal communications and business communications. Both are completely separate, but the fact that the same basic premise popped up from both angles made picking out this blog topic a no-brainer.

I was talking…

The difference between cheating and playing smart is often a very thin line. In social media, the line gets a little thicker.

This is an exercise that I wish I had time to perform more often. There’s probably a proper name for it somewhere in the social media blogosphere, but I simply call it “Profile…