The next age of advertising is right around the corner. With Google's announcement of +Post ads, we…
ContinueAdded by JD Rucker on December 9, 2013 at 4:55pm — No Comments
If you're like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.
For individual users, you should be getting an email if you meet the minimum requirements. These "requirements" are very…
ContinueAdded by JD Rucker on October 30, 2013 at 12:00pm — No Comments
For the last 7 years, I've been watching Google very closely. Sure, they are in the news all the time so it's not something that's exactly hard. What has been more challenging is keeping up with their long-standing obsession with social media and understanding why it's so.
They have some big wins (YouTube, Google+) as well as dozens of…
ContinueAdded by JD Rucker on October 22, 2013 at 8:00am — No Comments
There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which hashtags are relevant is long. Facebook was the last major holdout. Now that they’ve joined the bandwagon, it’s go time.…
ContinueAdded by JD Rucker on June 26, 2013 at 9:30am — No Comments
When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…
ContinueAdded by JD Rucker on June 16, 2013 at 8:11am — 4 Comments
There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest,…
ContinueAdded by JD Rucker on June 10, 2013 at 9:30am — No Comments
Some may try to call me out on the title of this post. “Don’t you mean ‘strategies’ plural?”
No. Search and social strategy. One thing. Different processes. Slightly different goals. Same strategy.
As we move forward through the second quarter of 2013, it’s important to understand how the dynamic between…
ContinueAdded by JD Rucker on April 5, 2013 at 2:30pm — No Comments
Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. For years, I’ve always had to add the caveat when discussing search marketing that “When I say Google, I mean Bing and Yahoo as well.”
I won’t be saying…
ContinueAdded by JD Rucker on March 28, 2013 at 8:30am — No Comments
There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings.
These people fall into three categories:
Added by JD Rucker on March 14, 2013 at 6:00am — No Comments
Google Authorship has been around for a while. It has helped many bloggers and journalists stand out by having their images appear directly in search results next to the articles they publish. It highlights the number of people that have them in their Google+ circles and gives a link to other writings by the…
Added by JD Rucker on February 16, 2013 at 3:30am — No Comments
Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Once they admit that it does (as countless studies and tests have indicated), the flood of spam and blackhat SEO techniques will grow larger than it already has. This is important to…
ContinueAdded by JD Rucker on January 20, 2013 at 6:00am — No Comments
Using Google+ as a Lit
Facebook has the market cornered on true social networking. Twitter is the news source. YouTube owns videos. Google+, the network that's growing huge but still having challenges communicating its identity, has one major advantage over all of the other social networks: size of posts.
It's possible to format and…
Added by JD Rucker on December 30, 2012 at 8:30am — No Comments
Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It's like clockwork; Google makes a change, their pages rank poorly, they declare that the party's over. I think I've written about the topic at least once a year since 2008.
The chants are starting…
ContinueAdded by JD Rucker on December 3, 2012 at 3:00am — No Comments
For the past several years, content has been a component of search engine and social media marketing that fell far below the tricks and techniques that helped achieve business goals. It was possible to be successful with limited or low-quality content. In…
ContinueAdded by JD Rucker on December 1, 2012 at 8:00pm — No Comments
I vividly remember a conversation I had with Wikimotive's Tim Martell back in 2008. Even four and a half years later, the conversation has remained in my mind. We were discussing the rise of social media. We both agreed that Facebook would be the big thing, but…
ContinueAdded by JD Rucker on October 17, 2012 at 10:17pm — No Comments
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