People generally don’t like hearing the word “no”.
“Is there any milk left in the fridge?” “No.”
“Have you made these copies for me yet?” “No.”
“I can see you really like this car. Should we go into my office and get the paperwork started?” “No.”

A "no" can be a "yes" down the road.
The third exchange above is a…
ContinueAdded by Gregg Morris on August 13, 2012 at 10:46pm — No Comments
In the automotive sales industry, we sometimes get so wrapped up with adjusting/tweaking our own approach to the sales process (internal critiques) that we often forget to look at how our customers are approaching us with each potential sale.
The cliché, “…it takes two to tango...” comes to mind.
What kind of research or tips do they look for before coming to the car lot?…
Added by Gregg Morris on August 13, 2012 at 10:40pm — No Comments
In the automotive sales industry, we sometimes get so wrapped up with adjusting/tweaking our own approach to the sales process (internal critiques) that we often forget to look at how our customers are approaching us with each potential sale.
The cliché, “…it takes two to tango...” comes to mind.
What kind of research or tips do they look for before coming to the car lot?…
Added by Gregg Morris on July 17, 2012 at 11:53am — No Comments
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