In today’s durable goods market there are two main factors other than the product itself that will ultimately influence the consumer’s purchase decision, regardless of the type of product. These two factors are quality of service and customer satisfaction. Turning the consumer from a potential customer to a loyal customer is a complex process. The business through…
ContinueAdded by Mark Odat on February 28, 2012 at 9:00pm — 13 Comments
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