Are you in-charge of running a new car dealership and starting to see the signs of slowing car sales? You are not alone. The national news agencies, the Federal Reserve, and industry analysts all agree. The slow down is coming and with it brings immutable changes to the auto industry.
Here is what Forbes is saying referrencing a…
ContinueAdded by Joe Tareen on November 13, 2019 at 8:00am — No Comments
Getting your customer’s attention and engaging with them can be a tough task these days. There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.
Social media reach has decreased, digital marketing is ever more challenging and direct mail sometimes goes straight into the trash. This…
ContinueAdded by Mike Gorun on April 26, 2016 at 8:38am — No Comments
To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many demographics – including He-Man & Skeletor, Stretch…
ContinueAdded by Timmy D. James on December 23, 2014 at 8:55am — No Comments
WAAOL - All Automotive Advertising All The Time
Today's Auto Industry Insiders show has Philip Zelinger, the President of Ad Agency Online, LLC, interviewing a third generation "Car Guy" - Jeff…
ContinueAdded by Philip Zelinger on May 22, 2014 at 7:50am — No Comments
In an interesting piece posted on the Automotive News website over the weekend, Diana T. Kurylko details how manufacturers are able to make real connections with buyers through Twitter, Vine and Instagram.
She points out that even boutique brands like Land Rover and Subaru recognize…
ContinueAdded by Big Tom LaPointe on September 22, 2013 at 7:58pm — No Comments
Twitter, an online micro-blogging social networking site, can be a difficult thing to manage for a business profile. However, if you think of it as a cocktail party it might make things easier for you. Don’t be the drunk guy spilling over his words, constantly saying things that…
ContinueAdded by Ketty Colom on May 30, 2012 at 9:31am — No Comments
The article indicates Acura is to roll out a sub $30,000 sport sedan.
Added by Adam Barish on December 12, 2011 at 2:40pm — 1 Comment
izmocars (http://www.izmocars.com) today released its June 2011 AOA Accessories Trend Report(1), which studied accessories sales data of dealerships whose…
Added by Crystal Hartwell on July 12, 2011 at 2:13pm — No Comments
When you first get that customer’s information and they are unable to make a commitment at that time what is a realistic timeframe to keep trying to contact that customer. Most ”experts” will say 120-180 days, but in today’s faster moving decision process for the customer do you really think they are still in the market? I would have to say “No”, please keep in mind that this is my opinion. The first 1-24 hours is the most important. If you can respond to someone as they are…
ContinueAdded by Bradley Belford on July 6, 2010 at 3:00pm — 1 Comment
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