Good afternoon Dealer Elite Members

Change is one of the only constants in the universe. The automotive world as you all know is overdue for this change as is a number of other retail environments. I was forwarded a very interesting article from a friend today that i think everyone in the automotive retail business should read. BMW who is one of the largest high end car companies in the world is taking the…

I just finished a meeting with one of my long term clients toady and wanted to share some details on how powerful "Accurate" information really is at a dealership.

First of all let me give you a little of the back story on this dealership and the challenges they faced before we started working with them.

This dealership had a service BDC with no process and was essentially a second switchboard handling thousands of calls with limited results.…

Are traditional Marketing tactics and sales tactics really dead?

Should your sales and marketing team abandon the tactics they have used for years?

Here is a video that states just that:

https://www.youtube.com/watch?v=4-lGe5MnBlY&feature=youtu.be

This has been a sore point…

Customers never buy things based on price alone........

If you don't believe me take a look at Starbucks or Apple computer. What dealerships need to realize is customers can buy vehicles anywhere and most brands have great product lines as well. The question is what are you doing to attract new customers and maintain your existing customers by creating an amazing customer experience. Think about your local high end hotel, that dry cleaner or grocery store that…

We have been helping Dealerships all over North America for over 20 years now. We have been working with Sales, Service, Internet, and of course Social Media departments as well.

The Fantastic thing about "Most" service departments that we work with now is Dealerships have a large database of customers but they are not "helping" thier customers manage the service of thier vehicles. For example if all your service team did was bring all or most of your active service customers in "one"…

Good morning,

I have been using Linked in for years to make connections and to build my personal business network. I have also used it as a fantastic sales toll to sell cars and to sell our services as well. I felt that it made sense to share some of the things I had learned, and here is the first in a series of video's on Linked in.

Here is the link: …