Welcome back to our exciting new video series, Ali Reda’s Road to Sales Success! When I met Ali Reda in 2010, he was ten years into the business selling 25-30 units a month. He was obviously not at…

Mobility, Car Sharing and the Future of the Automotive Industry

Americans are slowly turning away from the concept of car ownership as a necessity and are looking at new options of mobility – car sharing. A study by ABI…

Three Ways Mobile Technology is Changing the Auto Industry

Each day consumers spend a little more than 3 hours on their smartphones – and that’s not even making calls. The innovation of mobile technology has forever changed the course of history,…

Sticks and stones may break my bones, but words can never hurt me, right? Wrong. Weak, or, wimpy words are an epidemic that needs to be put to rest.

            Respect is something we all want to gain within our every day lives and within our professional lives. Eliminating any aspect that could take away from that is essential. One of the biggest things we…

Currently, the automotive industry is at an all time high for vehicles sold.  Yet, as the old saying goes, what goes up must come down.  Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.

In 2008 the Stock Market and economy took a large hit, which, was…

Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.

BUILD ACCURATE & TARGETED LISTS

This is the most important rule when sending emails for any…

Congrats, Auto Professionals -- you made it to Friday! Before going into weekend mode, don’t forget to catch up on the latest automotive news and blog posts!

In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for Google’s newest mobile update, why your Facebook page should lose…

We meet again, Friday! It’s been a busy week, and you’re probably closing those end-of-the-month sales… but that’s no reason to fall behind on the latest happenings in the industry! As usual, we have the latest automotive news and blogs from around the web to share with you before the weekend kicks in.

In this edition of the…

Happy Halloween and TGIF, Auto Professionals! It’s been a busy week, but that’s no reason to fall behind on the latest auto industry news and blogs. As always, we’ve got your back.

In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much more!…

Hey Auto Professionals -- catch up on last week’s latest and greatest automotive news stories and blogs from around the Web! In this edition of the Top 10, we’ve got articles about the best tips to streamline your dealership’s internal processes, how using multisource data can help automotive marketers, a hands-free Cadillac, and much more. …

 Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!

In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!

10. Now There's a Fitness Tracker for Your…

TTAC has learned that Google is shutting down its car shopping service, which existed only in beta form for San Francisco Bay Area shoppers. Visitors to the site have received a message stating

“The Google San Francisco…

Written by: Steve Hall

Dealers know you must provide fast, convenient, and competitively-priced service in order to retain your customer base. They also know that oil changes and light maintenance are the most requested service items by customers. Knowing this, why do dealers continually fight express service?

I’ve heard all the excuses: it hurts my hours per repair order; it hurts my gross profit percentage; it hurts my effective labor rate; I can’t make any money in express…

NADA 2013 was a whirlwind. There was more activity, more excitement, and most importantly more hope than I’ve seen since 2008. Dealers were excited to see more, to learn how to go beyond the survival mode that has been fading in recent years and to concentrate on thriving mode. It was the most encouraged I’ve been about the industry in decade, but…

Change. Change can be a scary and powerful word. A word that many of us say that we embrace yet when it comes down to the brass tax we end up putting off the decision that brings about change. You often say, “I’ll wait till after the first of the year,” or “ We will try something different in a few months.” Does this sound familiar too you? Everyone sometime or…

This Friday's social media tip comes from the old expression......

"It's all about the 3 L's: Location, Location, Location."



The real estate industry has used this expression for eons as a way of putting a value on a piece of property. "Prime real estate" is dependent largely upon where it is located, and the kind of person who buys it is…

Mike Martinez Joins DMEautomotive as Chief Marketing Officer

Digital Sales and Marketing Veteran to Drive Brand, Marketing and Sales Momentum of Automotive Marketing Leader

Daytona Beach, FL --…

I have trained this for years to salespeople new in the business as well as veterans and it is a great tool to bypass objections and help when a Manager or fellow salesperson takes a tun on a customer. Now before we go to far, this also is a way to make sure your process is streamlined and you don't have a rogue salesperson on you hands...you know the guy the manager asks " did you ask them about money down?" oh yeah boss they said no money down" then you go in and say we need $3000.00 down…

I try to spend at least a little time each day reading forums and blogs from outside the auto industry because I think there is a lot to learn from other business communities.  Today, I found an interesting question up for discussion, and would like to pose the same to you.

What would it take for you to leave the auto industry?

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