Most of us grew up in the industry where PUVR (or Per Used Vehicle Retail) was the key metric we were looking for to determine how successful we were on each vehicle we sold. As we all know, things have definitely changed since the Internet has become the primary way our customers begin their search for a used car.
For the last two years, I have had the privilege of teaching and coaching our NCM dealer-clients’ managers at the NCM…
ContinueAdded by Robin Cunnigham on September 24, 2013 at 3:55pm — 2 Comments
Written by Wayne George
Today's blog post is by Wayne George, an NCM Executive Conference Moderator for several NCM 20 Groups. Prior to joining NCM, Wayne spent 29 years in the retail automotive world. He was also a charter member of the NCM General Managers Top Twenty Group for seven years.
Your service department charging retail rates to recondition your vehicles isn’t really why you aren’t as competitive as you could be. Let’s look at some facts.
Domestic and import…
ContinueAdded by Garry House on March 21, 2013 at 9:58am — No Comments
Are going to be able to sustain the momentum you established in your used vehicle departments in 2012? Or perhaps your used vehicle department performance wasn’t so good, and you’re promising to do better in 2013?
At NCMi we just finished a record year in terms of the number of classes we taught and the amount of dealership personnel we were able to help educate to better understand the true workings of their…
ContinueAdded by Garry House on January 17, 2013 at 12:01pm — No Comments
Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it to…
ContinueAdded by James A. Ziegler on January 15, 2012 at 10:00am — 90 Comments
Jim Ziegler asks...
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?"
Are we so bad at what we do that we have to line up and pay vendors to lose money? AND, who is giving these…
Added by James A. Ziegler on November 27, 2011 at 5:30pm — 1860 Comments
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