The Subaru WRX is a racy version of the traditional sedan with a strong base engine, superb handling, and all-wheel drive. The WRX hugs the road and delivers strong acceleration with a turbocharged four-cylinder engine. The vehicle also comes with a six-speed manual transmission that gives an even racier feel to the driving experience. This also provides an alternative to the CVT available which some drivers feel is too noisy in other models; however, drivers of the 2016 Subaru Impreza who…

When you ask a car dealer, “How much is my car worth,” you’re not going to get the precise answer you’re looking for. During negotiations for a trade-in on a new car, a dealer answers the question, “How much is my car worth,” with the number that the car is worth to him in this particular deal. Most car dealerships only make money on new car sales, and they consider all trade-ins a nuisance. That means that any money they’re offering on your used car is being subtracted from the discount…

Whether you are looking to buy or sell your vehicle, it is important to get an accurate and unbiased valuation. Nowadays the question ‘what is my car worth?’ is one that can be answered easily, thanks to online services where users can get near-instant quotes based on entering a few details. However, online quotations offer valuations based on the current market prices of similar models and the details you enter such as the vehicle’s mileage.



Ways of getting a Vehicle…

It t was raining and we didn't have enough time in planing and preparation. A wireless microphone should have been used. (next time)

For Amelia being new in the business and first time making a video I feel she did…

Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.

I had an article published in the January issue of Dealer Marketing Magazine which has generated several emails, phone calls and text messages to me by dealerELITE members.  I thought it would be appropriate to post the original, unedited version of the article I wrote, which was cut down quite a bit to fit in the space allocated by the magazine. So here it is, a story about a leader in the auto industry who had a big and lasting impact on me when I was in my early…

Is It Time To Reevaluate Your Opinion About TrueCar?

I have seen many issues polarize dealers, and at times energize them during my 30 years in the car business. Very few issues have rallied so many people in the auto industry to cry out than the advent of TrueCar’s advertising…

A young man who decided not to take my training class and picked up a job at a dealership sent this note to me: