Good morning Dealer Elite,



As I travel around North America I see a lot of dealerships have issues that prevent growth. The one that surprises me the most is how inaccurate the information they currently have about their business. If other retailers were in te same boat they would be out of business.



Here are a few of the problems I see all the time and how dealership owners and management can solve them.



One: Measure everything that happens at your dealership… Continue

It is a simple matter of life.  People enjoy being around other people who are having fun!  Positive experiences are contagious.

This past Father’s Day weekend, I had the pleasure of watching my 10 year old son play in the Texas State 10U baseball tournament.  It was hot, the teams were tough, and we were at the baseball fields from 8 AM until 11 PM Saturday and Sunday.  The weekend was enjoyable and will be a Father’s Day I will always remember.  Some might think that it is because…

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It has already been established that the most exciting time during the sales process is the delivery.  A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars.  After spending hours with your customer, how do you want them to remember your dealership?

Your customer will remember your dealership every month they have to make their payment.  They will think of your dealership each time they pay for an…

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My son Frank Luna sells 7 New Kia's Saturday!!!! That tied my record in one day!
Way to ride that title wave through the sharks Son!

I'm gonna honk my own horn here and tell you all how pleased I am to be able to say that I am running the number one Kia internet department in the nation. Now this is not official, but for the last 90 days, my Shottenkirk Kia Internet Sales Department is running the best numbers in not only our region, but the nation as well.

Our conversion rate is 24%...This means that of all the Kia leads we get, my department closes 24% of them. Now that's what I call “Low hanging fruit.” what a…

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