WEAK LEADS
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You say there's No Such Thing as Weak Leads. Sounds good! BUT, actually there is such a thing as "Weak Leads".
Leads from Lead Providers have a known probability of closing. Some leads close at 3% and other leads have a probability of up to 18%, and the lead providers know which are which.
First of all some leads are generated from such low close sources as enter to win a free car while others are generated…
Added by James A. Ziegler on January 5, 2017 at 10:30am — 7 Comments
Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent 2016 Beepi…
Added by Larisa Bedgood on November 1, 2016 at 4:50pm — No Comments
The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the…
ContinueAdded by Larisa Bedgood on October 26, 2016 at 10:41am — No Comments
Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience, email should be…
ContinueAdded by Larisa Bedgood on October 4, 2016 at 10:33am — No Comments
In a nutshell, the best auto leads are contacts for a high profit, high conversion vehicle shopper, with the highest profit margin. Part of defining the best car leads for dealerships, however, is also determining what they are not.
Quality Auto Leads Are Productive…
ContinueAdded by MANNY LUNA on June 6, 2015 at 7:30pm — No Comments
Every now and then I find the automotive digital marketing controversies and handwringing on sites like LinkedIn, DealerElite.net and others to be both humorous and disturbing.
Humorous, because it’s really not all that complicated (yet some people insist on adding drama to everything); and disturbing, because no matter what the issue, the bad advice always seems to outweigh the good. (Usually because those creating the…
ContinueAdded by Steve Stauning on April 30, 2015 at 2:30pm — No Comments
It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.
I should go ahead and add an addendum to the premise before I begin. Numbers aren't really lying, but they can definitely…
ContinueAdded by JD Rucker on February 22, 2015 at 10:46pm — No Comments
It's the quiet time. Just about everyone has it. Whether it's late at night when everyone's in bed or early in the morning before everyone wakes up, a good chunk of people do much of their important website surfing when there are fewer distractions of life to prevent them from their task at hand.
Buying a car or getting it serviced are two of those important…
ContinueAdded by jeff sterns on October 22, 2014 at 12:56am — 4 Comments
Website chat is viewed by many dealers to be an alternative method of communication, as it should be. There are some who view it as a lead generation tool and they can look at numbers to show that they're getting more leads, but to truly test their results that must take a closer look.
Properly positioned and managed chat on dealer websites can definitely be…
Added by jeff sterns on August 24, 2014 at 4:45pm — No Comments
The more people that are shopping for a car that you can get in front of your inventory, the more cars you're going to sell. Some would say it's a bold statement. Others would say that it's pretty obvious. Depending on which side of the coin you're on, you'll either need to be convinced or you're already doing it.
Let's start with the disclaimer. Everything…
ContinueAdded by Tyson Madliger on June 17, 2014 at 4:56am — 2 Comments
Hi Frank
You can do lots of things without spending a lot of money. When its slow, you have less money, but more time. To get the conversation started I've listed a few ideas that are effective and mostly FREE. …
ContinueAdded by Charles Sullivan on April 16, 2014 at 11:30am — No Comments
What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could have changed so quickly that they have become unnecessary, right?
Actually, they're no longer necessary. In fact, they're a hindrance. Here's why:
Seriously,…
ContinueAdded by JD Rucker on December 12, 2013 at 7:30am — 8 Comments
Having a social media presence should be looked at as a great opportunity. The reason is that if you handle your dealership's social media presence correctly, you can expect to gain customers that you would otherwise have never reached. Yet, there are other reasons why you need to have a robust, dynamic and growing web presence as well. In this article, we will explore why you need a social media presence and how it can benefit your dealership. As it turns out,… |
Added by David Farmer on July 25, 2013 at 8:04am — No Comments
Added by Louie Baur on February 25, 2013 at 4:00pm — No Comments
Added by Mark Hergert on January 25, 2013 at 9:31am — No Comments
It’s Time To Go Social. We’ll Make it Simple.
Added by James D. Chamberlain on January 11, 2013 at 4:27pm — No Comments
We've created a form to show you what the true value of AutoCapture is. Click either of the links below to find out how much additional gross AutoCapture can add in your dealership immediately! #AutoMarketing
Don't know what AutoCapture is? Visit us online to learn more at www.konig.co
ContinueAdded by Mathew Koenig on October 13, 2012 at 5:00pm — No Comments
Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships.
The beta version of Google Comparison Ads for Autos (which is unofficially being referred to as “Google Cars” within the industry) was launched to very little fanfare a few weeks ago in the San…
ContinueAdded by Arnold Tijerina on July 26, 2012 at 10:01am — No Comments
Added by Paul Potratz on July 17, 2012 at 5:35pm — No Comments
CarChat24 will provide hosted Free Advanced Auto Dealer Chat Software for (“All Car Dealer’s NEW or Used”) after final Beta testing. Expected release in late January to early February. Hosted Advanced Chat software designed for Car Dealers FREE!
Anyone interested in this always free version should go to the appropriate URL below to register. Once we launch we will send…
ContinueAdded by Shereef on December 7, 2011 at 11:00pm — 4 Comments
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