I thought it might be a nice gesture to share what I think are three major mistakes made by dealers when buying direct mail.
1st. Buying for the budget. Many dealerships buy just because they have budget left to spend. This on it's own is not the problem. The problem lies in the fact that normally when this is the case they will just buy any piece that has a current theme on it and expect it to win. An example would be, right now November is coming up and dealers who…Continue
Added by Troy Spring on October 10, 2012 at 7:00pm — No Comments
Added by Troy Spring on March 16, 2012 at 11:08am — No Comments