Pre-Roll Video Ads Still Hated, Here to Stay

In all the internet, is there a less innovative ad type than the pre-roll?

It's pretty much just the classic 30-second spot, lifted from broadcast TV and occasionally shortened to 15 seconds.

Yet when it comes to online video, in the end, that's where the action is. The ad unit has been maligned, foresworn, abused and dismissed. But like a cockroach, it…

I know this Video was uploaded some time ago, but it still is showing up on the serps. Please take down!…

Family fears Mac Haik shooting suspect could bond out

SPRING -- As a boy, Rob Kuentz looked up to his dad. He even dressed like him and dreamed of one day working at a car dealership.

“I have pictures of him everywhere he went,” said his mother, Sandy Kuentz. “He had to have that tie on because he was going to sell cars.”

By 30, Kuentz was a supervisor at a Mac Haik dealership. He married his high school sweetheart, Heather, and had…

Brand You: Never Trash Your Competitors

So many of the things that are important are pretty darn simple-minded truisms. And I’ve 

spent the last 35 years of my life stating and re-stating, often in very high volumes, the

obvious.

And so, here goes another one: Never, ever, ever, ever, ever, regardless of the

circumstance, regardless of your personal experience, never…

Facebook makes us smile, shudder, squeeze into photographs so we can see ourselves online later, fret when no one responds to our witty remarks, snicker over who got fat after high school, pause during weddings to update our relationship status to Married or codify a break-up by setting our status back to Single.

- TIME, May ‘10

Source:…

Today, some excellent training from Steven Resell on how to research and write a blog post quickly.

We have have featured Steven several times on this site and while he is not one of the best known internet marketers out there, I have always considered him one of the best teachers.

In fact, I love the fact that he doesn’t come at you with all…

Univision in English? Finally It Gets in Step With the Hispanic Market

Trends Show that Spanish Is Not the Best Way to Reach Most U.S. Latinos

It must not have been an easy decision for Univision, the Spanish-language media giant, to join ABC in creating an English-language TV network and digital…

Google recently got into the credit card business and they expanded the program recently.

A WebmasterWorld thread…

Sexiest Super Bowl 2012 Ads...

Dealers should be pushing all there content out to all the social sites the next 11 days! 

Posted By: Manny Luna CEO VL Automotive…

Are you using Guest Blogging? VIDEO: http://guestblogging.com/

The Flip Side?

"Matt Cutts Talks Guest Blogging (Again) And Article…

Sydney, the CEO of a mid-size advertising company was sitting in her office, when she got a call from one of her vendors. Her sales rep, Mike wanted to talk about his new offering. Sydney was busy and didn’t have time to talk right then. She was interested in hearing more, but didn’t have the time at that moment. She politely asked Mike if they could…

“How can I get more traffic?” is one of the MAIN questions people ask me.

But last weekend, while I was preparing for a presentation, I had a HUGE “AHA!” moment.

Looking for “traffic” is a HUGE mistake.

Why?

Keep reading.

The #1 reason why you don’t want traffic

Traffic makes us focus on the raw numbers, but…

It’s been a few months since I have written for SEL. I had to take a short ‘sabbatical’ to hunker down and focus on a major phase of development and updates on our own site.

It’s nice to get back to blogging but I have to admit that I feel a bit off the pace. Writing is like exercise; once you are out of practice the first time back takes longer and…

It seems as though YouTube is usually left to the waste side due to Dealers feeling as though it takes too much time or effort in keeping up their channel, or even more so coming up with a subject to talk about without making it sound like an advertisement. Getting inspired to make a video can be as easy as capitalizing on the people and customers that surround you daily, even your inventory can make an appearance, but how?

You need to evoke…

It's all about Content

Steve Jobs, the best salesman ever, changed my life…

One evolutionary reason for magical thinking is just our tendency to see patterns in the world and to read meaning into them.  We’re so good at it that we often read meaning into patterns that really isn’t’ there.  So we see faces in the clouds or we hear messages in records played backwards.  We tend to see connections between our thoughts and things outside in the world and see correlation and even causation there.  So for instance, if you think…

" describes "cases in which people act as if they erroneously believe that their action influences the outcome, even though they do not really hold that belief"

Did the best Salesman in the World use 'Magical Thinking' ?

Sold more retail "big ticket" items…