JD Rucker's Blog Posts Tagged 'Marketing' (33)

Straight to Inventory versus Landing Pages for PPC

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the other.

Which is better for search PPC,…

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Added by JD Rucker on July 7, 2015 at 4:41am — No Comments

In the Middle, it's the Messaging that Makes Digital Success

In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point visitors towards a specific landing page or directly into…

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Added by JD Rucker on July 5, 2015 at 10:07am — No Comments

Why Search and Social are so Closely Tied Together (and why they're not)

When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.

Search and social are the marketing venues we chose to pursue for one big reason: minimal parody. Car dealers have…

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Added by JD Rucker on April 29, 2015 at 7:17pm — No Comments

Why Digital Marketing and Advertising are Finally Coming Together in 2014

To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."

That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly enough, it wasn't too long ago that I was preaching the reverse;…

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Added by JD Rucker on December 23, 2013 at 8:00am — 1 Comment

Treat Search, Social, and Content Marketing Strategy as a Living Organism

The merging of search, social, and content marketing into a single digital marketing strategy has been happening for years. Intuitively, many of us have been guided by this fact to create the type of strategies that bring the disciplines together appropriately. As the evolution of the three reach a tipping point that is breaking down a good chunk of the practices of…

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Added by JD Rucker on December 2, 2013 at 3:59pm — No Comments

Just the Facts... About Internet Marketing [Infographic]

Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distract us, taking us down an incorrect path based upon lack of understanding. They can entertain us.

This infographic from Yoda London can likely do any of the three. As with any set of numbers, if you torture…

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Added by JD Rucker on November 27, 2013 at 11:03pm — No Comments

Good and Bad Examples of Social Media Image Marketing

If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at all. I'm being conservative with that estimate.

The "unfortunate"…

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Added by JD Rucker on November 13, 2013 at 4:00pm — 2 Comments

The Three Numbers to Watch on Facebook Posts

Tracking Your Facebook Posts

Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.

While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to…

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Added by JD Rucker on November 1, 2013 at 1:00pm — No Comments

Where, What, and Why: The Content Marketing Trio

Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've said time and time again in the past, needs to be viewed…

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Added by JD Rucker on October 31, 2013 at 12:30pm — No Comments

The Continued Rise of Bad Search Marketing Practices

If there's one thing that bugs me more than anything professionally, it's when bad marketing people give good marketing people a bad name by continuing to use spam and automated techniques when they simply do not work anymore. It's a plague in many industries, but seems to find its happiest home in the realm of search marketing.

There's a reason for this, of…

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Added by JD Rucker on October 28, 2013 at 11:00am — No Comments

The Easy Way to Master Facebook

Master Facebook

Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest and greatest from experts and Facebook itself.…

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Added by JD Rucker on October 25, 2013 at 9:30am — No Comments

Chevy Should Get Loud About the New Corvette Stingray

2014 Corvette Stingray

When something is as hot as an iconic automotive legend hitting dealerships across America, it often doesn't need very much additional buzz created for it. Some would say that this is the case for the new Corvette C7 Stingray, just now landing at showrooms.

I think they're making a mistake by not blasting this machine out there to everyone in the…

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Added by JD Rucker on October 19, 2013 at 12:05pm — No Comments

Search and Social will not be Separate Marketing Endeavors in 2014

Social Signals Significance in Search

If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that there are pretty much no similarities. The two disciplines have been separated for a long time and companies usually focus on one or the other (though it seems like everyone offers a little of both). As 2014 draws nearer, the need to keep these two disciplines separate is starting to fade.

In fact, talking about them separately is starting to become…

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Added by JD Rucker on October 18, 2013 at 1:12am — No Comments

The Most Important Social Media Webinar I’ve Ever Presented is Coming Soon

Important

On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”…

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Added by JD Rucker on May 23, 2013 at 9:00am — No Comments

Apply Local Flair to Your Facebook Promotional Posts

Smoky Mountains

Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At that time, it was clear that it was the social network to beat and the company started trying to cash in with different types of advertising options. Most of them failed miserably for the same reason that many marketers continue to fail today: people go to Facebook to be…

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Added by JD Rucker on May 12, 2013 at 10:00am — No Comments

Dealers Need Seven Social Accounts, Not Dozens, Hundreds, or Thousands

Targeting

In the early days of search engine optimization, the pitch that many companies used was very appealing. “We’ll get you listed on thousands of search engines so that everyone can find you.”

Today, this seems like a ludicrous statement. There’s only three real search…

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Added by JD Rucker on May 6, 2013 at 5:04am — 1 Comment

The First Three Stages of Facebook Page Promotion for Dealers

Facebook Fan Pages

Facebook has been a promising venue through which to market a dealership ever since it reached a high level of popularity back in 2008. Back then, it was just breaking the hundred million user level and was showing signs that it would be able to be business-friendly in contrast to its rival MySpace. Now, it’s 10 times bigger and commands more time of humans than any other website.

The problem is that it’s not the…

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Added by JD Rucker on April 15, 2013 at 9:00am — No Comments

For Car Dealers, Exposure is a Key Point on Social

Coastal Lighthouse

I wouldn't go so far as to say that it's the main point, but it's definitely one of the keys. Exposure on social media is an extremely high-potential benefit of having a strong presence on social media sites, particularly Facebook.

There has been a lot of talk lately about social signals for SEO purposes. This is…

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Added by JD Rucker on April 8, 2013 at 4:00pm — No Comments

Focus on Affinity with Facebook Posts

From a marketing and advertising perspective, Facebook is a game. It may not be very fun for businesses, but just because you don’t like something doesn’t mean that you don’t have to play along to be successful. On the other hand, some businesses have plenty of fun on Facebook. Whether you do or not makes absolutely no difference, though some will say that if…

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Added by JD Rucker on February 26, 2013 at 6:00am — No Comments

Facebook Marketing Goals: More Aggressive Approaches

Lion

Every strategy needs a goal or else it’s just an aimless plan. We’ve covered the need to set Facebook marketing goals and described both the…

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Added by JD Rucker on February 25, 2013 at 6:00am — No Comments

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