Facebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise. “We have the attention of the masses. If you want to get in front of them, we’re the biggest game in town.”

The unfortunate reality is that the majority of businesses, particular small and…

Every strategy needs a goal or else it’s just an aimless plan. We’ve covered the need to set Facebook marketing goals and described both the…

We’ve taken a look at the safe approach to setting Facebook goals. Now,…

Setting goals on Facebook is extremely important. As I wrote last night, it’s the root cause of one of the biggest challenges businesses are facing in Facebook marketing: a lack of a proper strategy. If you…

There will be complaints. I can already smell the onslaught of, "what about Blogger" and "Typepad is much more powerful". There will be others that say, "but Tumblr's not really a blogging platform". Let's put all of that to rest quickly...

For business blogs, Wordpress and Tumblr are the best options out there.…

One of the biggest misunderstandings surrounding social media is that it's a distant cousin of search engine marketing or that it's goals are similar to other forms of internet marketing. This isn't quite true. There are definitely tie-ins; social media can help improve search rankings, it is a valid follow-up component to email marketing, and…

There are plenty of articles out there telling you when to post. This is designed to point out the times when not to post.

The goals of most businesses on social media normally fall into two categories: marketing and communication. Many use social media strictly as a marketing tool to get their message out and to encourage others to help them do the…

When the topic of SEO comes up, many people envision HTML code and meta tag adjustments. They think of keyword stuffing. They consider the bounds set by the OEM of what they can and cannot do with their websites and how far they can push the boundaries to extend their market reach.

They don't usually imagine finding…

It's a question that is raised from time to time, particularly by sales managers and internet managers. Should employees, in particular the sales team, be allowed to connect with their customers through Facebook and other social media sites? It's not a question of whether or not they should encourage their customers to like the…

Social media is about conversations. It's not a broadcasting platform like traditional advertising, search marketing, or other forms of internet marketing. Conversations on social media happen all over the place and are pertinent to your dealership's local area. YOU should be involved in as many of these…

All too often I see dealers (and just about everyone else) posting images multiple times in the same day using a single tool. It could be Instagram, Hootsuite, Buffer, KPA Local Engage, Path, or any of dozens of great…