Good morning Dealer Elite,



As I travel around North America I see a lot of dealerships have issues that prevent growth. The one that surprises me the most is how inaccurate the information they currently have about their business. If other retailers were in te same boat they would be out of business.



Here are a few of the problems I see all the time and how dealership owners and management can solve them.



One: Measure everything that happens at your dealership… Continue

Good morning Service Managers, GM, service writers and owners,



As I travel around the country and work with dealers and car manufactures what surprises me is the focus on service retention, but the lack of process and Proactive steps to get this great goal accomplished.



Dealers have service appointments every day, most car makers even have in car systems to help customers manage the service of their car and let them know. The problem is the dealer are not helping the… Continue

Hello Dealer Elite Members,

I hope you had a wonderful weekend! I as always have been doing a lot of reading, thinking and spending time trying to solve the major problems in the Automotive industry today!

One of the most common and largest problems that I see on a daily basis in addition to "Poor Customer Service" at Automotive Dealerships is their…

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Good evening Dealer Elite members,



More details on the deal Between Internet Site Yahoo and TrueCar which has fallen through. After working with TrueCar before the industry and state Lawyers started attacking the company, the facts are finally out in the open.



Here are the details from auto news:… Continue

Good afternoon Dealer Elite Members

 

Change is one of the only constants in the universe. The automotive world as you all know is overdue for this change as is a number of other retail environments. I was forwarded a very interesting article from a friend today that i think everyone in the automotive retail business should read. BMW who is one of the largest high end car companies in the world is taking the…

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I just finished a meeting with one of my long term clients toady and wanted to share some details on how powerful "Accurate" information really is at a dealership.

First of all let me give you a little of the back story on this dealership and the challenges they faced before we started working with them.

This dealership had a service BDC with no process and was essentially a second switchboard handling thousands of calls with limited results.…

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Are traditional Marketing tactics and sales tactics really dead?

 

Should your sales and marketing team abandon the tactics they have used for years?

 

Here is a video that states just that:

https://www.youtube.com/watch?v=4-lGe5MnBlY&feature=youtu.be

 

This has been a sore point…

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Customers never buy things based on price alone........

If you don't believe me take a look at Starbucks or Apple computer. What dealerships need to realize is customers can buy vehicles anywhere and most brands have great product lines as well. The question is what are you doing to attract new customers and maintain your existing customers by creating an amazing customer experience. Think about your local high end hotel, that dry cleaner or grocery store that…

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We have been helping Dealerships all over North America for over 20 years now. We have been working with Sales, Service, Internet, and of course Social Media departments as well.

The Fantastic thing about "Most" service departments that we work with now is Dealerships have a large database of customers but they are not "helping" thier customers manage the service of thier vehicles. For example if all your service team did was bring all or most of your active service customers in "one"…

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Good morning,

I have been using Linked in for years to make connections and to build my personal business network. I have also used it as a fantastic sales toll to sell cars and to sell our services as well. I felt that it made sense to share some of the things I had learned, and here is the first in a series of video's on Linked in.

 

Here is the link: …

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