Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting.
However, the content that most social media users really care about is user-generated content.…
ContinueAdded by Paul Moran on April 14, 2015 at 8:46am — No Comments
This post was originally written by Paul Stowe for the NCM Institute Up to Speed blog. Click here to view the original article.
There continues to be a great deal of misconception in sales managers’ thinking about why they’re not able to increase used vehicle volume. Industry metrics confirm that those…
ContinueAdded by Garry House on July 15, 2014 at 3:30pm — 1 Comment
Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…
ContinueAdded by Paul Potratz on July 1, 2014 at 10:07am — 1 Comment
Added by Paul Hardy on January 6, 2011 at 12:18pm — 5 Comments
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