The Indian automotive industry consists of a vast range of cars belonging to all the segments, be it hatchbacks, sedans, subcompact crossovers or SUVs. Finding the right car could be overwhelming at times, especially if you’re looking for an SUV, the task gets even more difficult as it takes a detailed analysis of preferences, personal needs, budget, available options and much more.

If you’re in the quest of finding the best-suited SUV for you with the right blend of powerful…

Social Media News for the Week of November 23

Brand-New Google+ 

Google will look different for users due to its latest updates to Google+. Latest improvements focus on Communities and Collections, placing those features front and center for Google social media…

Every time a social network makes a change to their layout, design firms around the world groan about how they now have to redo a ton of different artwork. Social media is big business and companies will pay big bucks to look just right on their pages and profiles.

Google had a change of their own recently on Google+, including one major change to profile and page layouts that made the…

Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Once they admit that it does (as countless studies and tests have indicated), the flood of spam and blackhat SEO techniques will grow larger than it already has. This is important to…

I vividly remember a conversation I had with Wikimotive's Tim Martell back in 2008. Even four and a half years later, the conversation has remained in my mind. We were discussing the rise of social media. We both agreed that Facebook would be the big thing, but…

Recently, I called out a couple of vendors for selling a sub par product. I thought about it and decided that if my own services can’t stand up to that level of scrutiny, I have no business telling anyone else what they should do about their service. So over the weekend,…

So you've created your dealership's Google+ Brand Page in preparation for the move from Google Places to Google Plus Local...but now what?  Here are some tips for optimizing your dealership's Google+ page:

Keep SEO in Mind: When putting information into the "About Us" tab, use relevant keywords. Also use these terms when adding content to your page to help search engines (especially Google) understand what your page is about.  Use "Recommended Links" to send…

Google recently released guidelines for their Google+ Local Pages, outlining what you can and can’t do with the main picture on your Local page. It is important to stay on top of these announcements from Google, make sure you read over these guidelines to make sure you aren’t hurting your local page, it could have big implications on your…

A few weeks ago I wrote about how Google was going to include items from Google+ in their regular search results when users were signed in, calling it “Search Plus Your World”. Now that users have had some time to get accustomed to it, I wanted to touch on how this new way of searching could benefit your car dealership’s local search…

In Google's latest attempt to make Google+ the biggest social network, they've integrated it into your search results.

Of course, this hasn't been done across all Google search results.  In order to see this integration, you must be logged into Google+ (though some have seen it simply logged into Google) and be using their secure search portal at https://www.google.com.  The company is calling this search update "Search Plus Your World" and…

You're Invited!



The Roundtable, hosted by Tom Kain and John Miller of AutoDealerTarget is broadcast live each Tuesday night at 10pm EST. Once a week Tom & John will spend one hour on a Google+ Hangout with special guests from the automotive industry and dealership professionals in a roundtable setting, sharing great ideas, best practices and learning from many of the most successful and brightest minds in our industry.



-This…

The verdict on Google+ for personal use still seems to be out for many (myself included).  But according to Christian Oestlien, group product manager for social advertising at Google has said that they are “close to unveiling Google+ business profiles”.

Only Ford and GM have official profiles right now (interesting that they are both automotive brands).  Some…

Since Google+ is so new, I asked everyone on our team at DealerOn to put together a list of resources for car dealers trying to wrap their minds around this new way of social networking (myself included).  Here’s a list of links/sites that we’ve put together.

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