Congrats, Auto Professionals -- you made it to Friday! Before going into weekend mode, don’t forget to catch up on the latest automotive news and blog posts!
In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for Google’s newest mobile update, why your Facebook page should lose…
ContinueAdded by Lisandra Ramos on March 20, 2015 at 4:17pm — No Comments
We meet again, Friday! It’s been a busy week, and you’re probably closing those end-of-the-month sales… but that’s no reason to fall behind on the latest happenings in the industry! As usual, we have the latest automotive news and blogs from around the web to share with you before the weekend kicks in.
In this edition of the…
ContinueAdded by Lisandra Ramos on March 2, 2015 at 12:23pm — No Comments
Happy Halloween and TGIF, Auto Professionals! It’s been a busy week, but that’s no reason to fall behind on the latest auto industry news and blogs. As always, we’ve got your back.
In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much more!…
ContinueAdded by Lisandra Ramos on October 31, 2014 at 4:32pm — No Comments
Hey Auto Professionals -- catch up on last week’s latest and greatest automotive news stories and blogs from around the Web! In this edition of the Top 10, we’ve got articles about the best tips to streamline your dealership’s internal processes, how using multisource data can help automotive marketers, a hands-free Cadillac, and much more. …
ContinueAdded by Lisandra Ramos on October 20, 2014 at 9:36am — No Comments
Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!
In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!
10. Now There's a Fitness Tracker for Your…
ContinueAdded by Lisandra Ramos on August 29, 2014 at 12:30pm — No Comments
I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a chronological feed, after all, and posting it once will only get it seen…
ContinueAdded by JD Rucker on March 30, 2014 at 5:46pm — 2 Comments
There are several different ways that dealers go about using Facebook for marketing. Some use it for branding only. Others use it for business communications only. Sometimes, the best way to go about it is to do both. They compliment each other nicely when it’s done right.
It’s important to understand that you shouldn’t post irrelevant content even if it’s for branding purposes. That always has to be stated because all…
ContinueAdded by Louie Baur on June 23, 2013 at 9:30pm — No Comments
I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. "What was the last movie you watched?"
Once a day, every day, they wouldn't get a response from anyone. It was awkward…
ContinueAdded by JD Rucker on June 21, 2013 at 9:00am — No Comments
For a few months now, I’ve been discussing the idea that local businesses should never fall into the trap of trying to be funny or interesting through the use of irrelevant pictures and memes. “No cat or dog pictures” has become a mantra of sorts with the concept being that businesses should try to stand out, not fit into the mix on Facebook and other social media sites.
As some have argued, there are definitely…
ContinueAdded by JD Rucker on June 20, 2013 at 9:00am — No Comments
There are too many opportunities out there in the world of social media that makes it a bad idea to ignore the medium. Businesses can make an impact if they put in the effort. Unfortunately, not everyone is ready.
It’s still possible to put in minimal effort and have a decent presence. When it’s time to put in full effort, you’ll be better prepared if you have a nice string of daily content that fills your pages.…
ContinueAdded by Louie Baur on June 13, 2013 at 6:00pm — No Comments
During a discussion with a potential client, something came up that surprised me. It shouldn’t have considering the types of information that are floating around the internet and being spread by “gurus,” but it did.
“I post pictures to Facebook and links to Twitter,” she told me.
That was the sum of their strategy. In a way it sort of made sense – rather, I…
ContinueAdded by JD Rucker on June 7, 2013 at 9:00am — No Comments
This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.
There are plenty of types of content that you can post on Facebook, but they invariably fall into one of two categories –…
ContinueAdded by JD Rucker on May 28, 2013 at 9:00am — No Comments
In many ways, Facebook has lost some of its luster as a business tool. It isn't that it's not possible to properly market a business on the platform. It's that the complexity of the EdgeRank algorithm mixed with the touchiness of the advertising formats has many turning autopilot onto their pages instead of investing time or money into them.
They just weren't seeing a return on investment…
ContinueAdded by Louie Baur on May 25, 2013 at 12:30pm — No Comments
Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success while others have let it fall off completely, dismissing it as unimportant or too time-consuming to mess with on a daily basis.
For those who are doing well or…
ContinueAdded by JD Rucker on May 14, 2013 at 10:30am — No Comments
It is always important to understand the tools and opportunities that are offered to you to help expand your brand. In this instance, learning what a Facebook Promoted Post is and does for your Facebook…
Added by Erin Ryan on March 16, 2013 at 3:32pm — No Comments
When Facebook announced last week that Insights, their page-level analytics platform, had been reporting the…
Added by Louie Baur on March 2, 2013 at 4:00pm — No Comments
I start to sound like a broken record whenever I recommend to businesses that they need to be as human as possible on social media, that the venue is one dominated by people, and that brands are most successful when they stay professional but avoid being robotic. I’ll continue to say it as long as it stays true, something that…
ContinueAdded by JD Rucker on January 1, 2013 at 8:30am — No Comments
It took listening to my own words in a Twitter conversation for me to realize that I had barely brushed over the most important aspect finding the right times to post on social media for business.
This is Part IV of the series on timing. Please read…Continue
Added by JD Rucker on December 10, 2012 at 5:19pm — No Comments
A couple of weeks ago, Facebook started cracking downon fake accounts and false likes. The network is finally at the point to where they believe quality is more important than quantity for their…
ContinueAdded by JD Rucker on October 15, 2012 at 5:19am — No Comments
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