Big Tom LaPointe's Blog Posts Tagged 'ROI' (3)

Is Return on Investment or size of Expense more important with vendors?

Deciding priorities when it comes to KPIs and ROI

It’s a conundrum auto dealers face in every aspect of the car business: go for ROI or most affordable?

Go with a factory-mandated…

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Added by Big Tom LaPointe on February 15, 2016 at 10:30pm — No Comments

How many leads and deals are OK to skip? Why 24/7 live chat makes perfect (dollars and) sense

Some say that a dealer doesn’t need overnight chat operators because some research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate,…

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Added by Big Tom LaPointe on June 18, 2013 at 2:30pm — No Comments

How to increase ROI with Auto Dealership Live Chat Support Software

Research indicates that buyers will only visit about three dealerships IN PERSON before taking delivery of their new car, but they may shop dozens online. How do you make sure your store is one of the few they visit? Connect with them using a live chat support software solution 24 hours a day, seven days a week.…

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Added by Big Tom LaPointe on April 28, 2013 at 1:30pm — No Comments

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