Google has recently come out with a new Survey feature you can view on www.google.com/insights/consumersurveys/home 

Google clearly states that, “good business decisions require good information.”  Business Rater's tag line is “Consumer Content Creating Better Business.” …

A study released in September shows how Ratings and Reviews has an impact on consumer shopping decisions.  They seek out what experiences other consumers had before they make their own decision.  This of course is different from general "social media" where they seek out commentary from their friends.

Some excerpts of this study include:"Data from “The 2011 Social…