JD Rucker's Blog Posts Tagged 'Reputation Management' (11)

The Automotive Industry Deserves Better from Reputation Management Companies

Over the last couple of months, I've been researching reputation management companies in and out of the automotive industry. On one hand, I found a couple of shining stars that stood out from the competition. On the other hand, they were only the best but were still missing the boat when it comes to the true potential of what reputation "management" should…

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Added by JD Rucker on February 5, 2014 at 6:54am — No Comments

Reputation Management is More than Just an Email

Online reputation has been a hot topic for a couple of years now. As solutions continue to emerge and the business of reputation management as a service expands, there's a dangerous trend that should be addressed.

Reputation management isn't about sending an email. It's not about filtering results by checking their sentiment first before directing them to the…

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Added by JD Rucker on December 20, 2013 at 6:00am — 1 Comment

How to Handle Complaints on Social Media

There's a rule when it comes to handling complaints and bad reviews on social media. The same rule applies for compliments and good reviews, but those are easy. Handling the complaints can be challenging and you may not want to do it, but as a rule you must reply to everyone who is talking to you publicly whether it's good or bad.

This is an…

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Added by JD Rucker on November 18, 2013 at 7:00am — No Comments

Reputation Management is NOT About Getting Good Reviews

Change Things

There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputation management” is about getting positive reviews on sites like Yelp, Google+, and Merchant Circle. While that’s a portion of it in theory, the practice of it has turned into a huge monster that is ready to burst… possibly before the end of 2013.…

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Added by JD Rucker on October 12, 2013 at 9:33pm — 5 Comments

It’s the Words, Not the Stars, that Make Impactful Customer Reviews

I'm "that guy." You know, the one who thinks that 4-stars is an amazing review coming from me, the one who hasn't rated anything a 10 out of 10 since my wife's Mediterranean pasta, the guy who wonders why his kid only got an "A" and not an "A+" on a test. There are more of us out there than you think, but there's a benefit to what I call…

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Added by JD Rucker on June 17, 2013 at 9:00am — No Comments

It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.

Amaral Auto Sales Homepage

Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put…

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Added by JD Rucker on May 22, 2013 at 9:00am — No Comments

Social Media Should Not Be a Checkbox with Reputation Management

Checkbox

Over the past several months, we’ve been doing a ton of research in the automotive industry about how dealers perceive social media marketing. It’s something that has both thrilled and alarmed us because the results have been greatly mixed. On one hand, many dealers are starting to realize that social media is more than just a fluffy form of marketing that has not demonstrable ROI, a…

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Added by JD Rucker on May 16, 2013 at 10:30am — No Comments

How to Identify Potential Brand Ambassadors

Brand Ambassador

This is part 3 in a series about building brand ambassadors at the dealership.

Let’s assume, for a moment, that you have step one on the path to building your Brand Ambassador…

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Added by JD Rucker on March 9, 2013 at 6:00am — No Comments

The Importance of Brand Ambassadors

Loving Her Car

This is part 2 in a series about building brand ambassadors at the dealership.

We’ve all heard the cliches.

  • “Build raving fans!”
  • “Word of mouth is the best form of advertising!”
  • “Delight your customers!”

These sayings would start to get really annoying if they weren’t 100% correct.…

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Added by JD Rucker on March 8, 2013 at 6:00am — No Comments

Don't Fear Your Customers on Social Media - Embrace Them!

I've shared this story before but it's worth mentioned again. I was speaking to a client about their social media presence. Well, it was actually their lack of a social media presence. They didn't have a Facebook page, they didn't realize that they had a Twitter account that had been set to Tweet…

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Added by JD Rucker on February 28, 2013 at 6:00am — No Comments

Reputation Management Starts at the Dealership

Reputation

With General Motors mandating reputation management to its dealers and other manufacturers considering the same course of action, it's clear that power of online reviews is catching the attention of the automotive industry at the highest levels. The old days of CSI being the primary indicator of whether or not a dealership is servicing their customers properly are…
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Added by JD Rucker on February 11, 2013 at 11:59pm — No Comments

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