Every business in the world is looking for that marketing silver bullet – that one big idea that will give them the edge. Developed after extensive market analysis, consumer research and in dealership trials, this revolutionary program will deliver more repeat sales, more referrals and more income to dealerships than any advertising strategy currently in use. What’s…
ContinueAdded by charles bayer on November 11, 2012 at 3:46pm — No Comments
Don’t you just hate New Year resolutions?
Regardless of how determined you are to stick to them, very few of us do. I’m told however, that if you write them down you have a better chance of making them happen...
Now if I was an auto dealer looking for dynamic new ways to brand my dealership and market my offers, these would be my New Year…
ContinueAdded by charles bayer on January 30, 2012 at 4:47pm — No Comments
Luke Scicluna, Copywriter Salefest Advertising
Do not underestimate the benefits of sponsorship.
Here at Salefest we’ve just witnessed the good-fortune that a well-planned sponsorship deal can provide to your business.
How would you like to hear your dealership not only mentioned, but thanked, in front of a…
ContinueAdded by charles bayer on September 28, 2011 at 7:43pm — No Comments
Read actual comments from delegates to this year's AADA National Dealer Convention held Down Under at the Grand Hyatt Hotel, 18 - 21 August at:…
ContinueAdded by charles bayer on August 25, 2011 at 9:00pm — No Comments
You don’t have to be a Baby Boomer to have cracked-up watching M*A*S*H, the medical drama/black comedy that follows a team of doctors and support staff stationed at the “4077th Mobile Army Surgical Hospital” in Uikjeongbu, South Korea during the Korean War.
The series, which premiered in 1972, was almost killed off in its first season…
ContinueAdded by charles bayer on April 8, 2011 at 12:43am — No Comments
How do you get over 87,000 fans on Facebook and more than 26,000 followers on Twitter almost overnight?
Take it to the streets!
That’s what the IMG Fashion people and some high profile fashion bloggers did as part of the 2011 Mercedes-Benz Fashion Week publicity program for the Big Apple.
They commandeer a 2012 Mercedes-Benz CLS63 AMG, dressed it…
ContinueAdded by charles bayer on March 9, 2011 at 7:26pm — No Comments
After spending the last few days at the NADA Convention in San Francisco it was evident that while consumer spending remains cautious, vendors and exhibitors are positively optimistic about doing business in 2011.
And, as always, 'San Fran' didn't disappoint: cool cars, sensational weather and...the opportunity to pick-up on the Superbowl vibe, which as the whole world knows by now was won by the Green Bay Packers who thumped the Pittsburg Steelers 31 to 25.
Another…
ContinueAdded by charles bayer on February 10, 2011 at 7:12pm — No Comments
According to the Department of Broadband, Communications and the Digital Economy, over 75% of Australian households have converted to digital TV.
While the initial take up was slow digital TV has accelerated recently thanks to the ongoing Freeview…
ContinueAdded by charles bayer on February 2, 2011 at 5:41pm — No Comments
The first I knew about the scam was when I got a call from a journalist saying that if she had…
ContinueAdded by charles bayer on October 28, 2010 at 11:04pm — No Comments
Added by charles bayer on September 7, 2010 at 7:05pm — No Comments
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