Hi All,

I collaborated on the following Edmunds’ article. I think the DealerELITE membership may find it very interesting and helpful. A dynamic has developed into search queries on Edmunds, and the broader web, where customers who are holding on to cars much longer than in years past, are…

Hi All,

I collaborated on an Edmunds’ article, Turning Service into Sales, that I think the DealerELITE membership may find very interesting, and more importantly, helpful. It is a particular dynamic that has developed into search queries on Edmunds, and the broader web, where customers who are holding on to cars much longer than in years past, are increasingly searching for service advice on their aging vehicles, many out of OEM warranty. Coming from a sales background myself, I may…