Calling internet consumers and asking for a meeting which involves them driving to you verses your competition is tricky business. There is a time to ask just the right question. Almost as important is how you phrase the question. Based on our experience at Auto iLead and in…
Added by Jason Mickelson on March 2, 2013 at 3:50pm — No Comments
What is an appointment worth?
There are a lot of ways to answer this question in the minds of many dealers. In my mind, this is a question about math.
The average dealer closes at least 60% of appointments that are set with the customer via the phone.
That same dealer averages at least 2k per copy…
ContinueAdded by Andrew Myers on February 27, 2012 at 3:30pm — 2 Comments
People like acronyms, they always have. Acronyms are easy to understand.
I want to talk briefly about the acronym - “S.E.O. “. This has been the most common "word" found in subject lines, in every dealer’s email inbox this year. It is a very misunderstood word lately, it doesn't mean to "get customers" . It’s fun to say - and hip to talk about, but what does it mean?
…
ContinueAdded by Andrew Myers on January 6, 2012 at 10:00am — 4 Comments
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