All Blog Posts Tagged 'Set' (3)

Set or not to Set!

Set or not to Set!

Calling internet consumers and asking for a meeting which involves them driving to you verses your competition is tricky business. There is a time to ask just the right question. Almost as important is how you phrase the question.  Based on our experience at Auto iLead and in…

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Added by Jason Mickelson on March 2, 2013 at 3:50pm — No Comments

How does your dealership value an appointment coming in from online?

What is an appointment worth?

There are a lot of ways to answer this question in the minds of many dealers. In my mind, this is a question about math.

The average dealer closes at least 60% of appointments that are set with the customer via the phone.

That same dealer averages at least 2k per copy…

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Added by Andrew Myers on February 27, 2012 at 3:30pm — 2 Comments

Is SEO More Important than "TLC" Online?

People like acronyms, they always have. Acronyms are easy to understand.

I want to talk briefly about the acronym - “S.E.O. “. This has been the most common "word" found in subject lines, in every dealer’s email inbox this year. It is a very misunderstood word lately, it doesn't mean to "get customers" . It’s fun to say - and hip to talk about, but what does it mean?  

                     …

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Added by Andrew Myers on January 6, 2012 at 10:00am — 4 Comments

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