Do you have a few showroom guests that object to a write-up, even after they’ve…

Dealer and Manager, do you feel frustrated by costly expenses needed to get customers through the door?  Salespeople who build something really significant, by flexing their own marketing arm, understand the importance of personalization.

Many dealers have a few sales professionals that really get…

As negotiations are an expected part of the vehicle buying process, there are three strategies we advocate doing often and consistently to increase your sales gross and reduce many of deal-cutting concessions.

Depending on how you respond to a customer will determine if you get the deal and how comfortable the customer feels about their experience.

By…

January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at the 2017 NADA Conference & Expo. 

"Yesterday's closing techniques will no longer work with the tech savvy buyers,…

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day Boot Camp, training just got a lot easier for managers…

Role-playing with your sales team will give them the confidence and inspiration to know what to say when handling objections from potential customers. Just like in sports or the fine arts, honing your craft involves practice. Through role-playing, your sales team will master professional and effective responses to the most common objections.

In …

As we’re helping people with some of their biggest investments, it’s our moral duty to be there for our customers by following up on services they’ve initially declined. Ethical practices in the car business go a long way in retaining customers and increasing referrals. 

You won’t be setting yourself up for disappointment. It’s not a lost cause. Here’s…

Is your sales team committed to giving it their all 100% of the time?   Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals. 

Our dealership motto:

100% of the customers will receive

100% of what we have to…

Women purchase over 50% of the cars bought and play a major role in over 85% of car purchases. 

Women are not only coming in more armed with researched information, but they are practical, savvy, and open to change. They want to develop a relationship of trust with a dealer and it’s up to us to rise to their…

Well, you know it’s inevitable.  Eventually some in your dealership will leave, either voluntarily or involuntarily, but will exit nonetheless. Instead of just allowing people to ride off into the sunset, why not invest 5 to 10 minutes with them on the off-chance that you could learn a little something? You…

The time is NOW for anyone wanting success to make a plan on how to get better for the next season in your life. How do I get better? I get asked this all the time from wrestlers. 

As I think about how I improved so quickly in wrestling, only starting as a 9th grader at Chardon high school and later winning two Ohio State titles in my junior and senior years, including two undefeated seasons, it’s very clear to me how I did it. I CORRECTLY answered…

IT’S BEEN 20 YEARS SINCE THE LAUNCH OF OUR COMPANY, THE MAR-KEE GROUP.  MY GOODNESS, WHERE DID THE TIME GO?…

We all want a good car at a price range that suits us. Mazda cars are genuinely strong and sturdy and good to drive on the Toronto roads. They are a good option to look at if you are planning to buy a new car but you should always buy these cars from a trusted Mazda dealership. This is because these dealers will offer you the best prices and know what car will suit you and your family best. They will be able to pick a car for you based on your need and will also give you tips on how to…

You might be someone who has recently started working for a dealership who sells cars, or you might be the owner of a dealership that is recently online. If this sounds like you, there are certain ways that you want to handle your business. It is important that you know how to handle your business and to guarantee that you get as many customers as possible.

An internet business is much different than owning a business that people walk into. The first thing is that you have to…

Article from October 2004, Ward's Dealer Business highlighting the Launch of the Car Sales Simulator

I was a Ford Dealer for 15 Years (1991 through 2005) and Founder and Partner of Hire The Winners, one of the fastest growing recruiting companies in the USA.

When I was an athlete nutrition and exercise was a big part of my success, that is why I started ForzaByKemp, a nutrition company in 2012 to address the nutritional needs of athletes, business leaders and anyone seeking great health and wellness. I remember how competitive the car business was when I was a Ford Dealer and…

When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…

The goal for this project is to help ourselves, and others recognize the importance of knowing our unique offerings; strengths, values and characteristics. To create awareness with regard to (ROI) return on involvement when we choose to "differentiate" ourselves in business and community. To learn how to embrace the…