All Blog Posts Tagged 'Traditional' (3)
Solution Provider "Best" Super Bowl Ads... going away?
Maybe it's just me, but it seemed like the Super Bowl ads were a little skimpy this year, and not as creative as years past. Less companies participated, and the ones who did seemed to have either put less thought into their commercials, or are possibly reading their audience incorrectly. I didn't feel particularly inspired to try a new product this year, as opposed to being pushed to think about products in a new light in Super Bowls of yore.
This makes me wonder: was this just an…
ContinueAdded by AutoSTARR on February 4, 2013 at 2:00pm — 2 Comments
Solution Provider Creepily effective...
The other day I was reading the latest headlines on automotive advertising strategies, and came across this post:
"Porsche Makes Direct Mail Personal…And A Little Bit Creepy"
Have you all heard about this? An ad agency named 'Low Roche' recently helped one of its clients, a Porsche dealership, get a 32% response rate on a 'mailer' -- using some very…
ContinueAdded by AutoSTARR on August 2, 2012 at 4:16pm — 2 Comments
Solution Provider Are Car Dealers Spending Enough On Internet Marketing?
Internet Marketing vs. Traditional Marketing
When it comes to making the most out of your advertising budget, there is one key metric to look at: return on investment (ROI). ROI is a direct performance measurement of your advertising budget in terms of sales generated from various advertising media. Advertising on the Internet using a…
ContinueAdded by Richelle Farley on September 6, 2011 at 4:30pm — 1 Comment
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