AUTOMOTIVE DIGEST BLOG
“TrueCar Seeks the “Truth” about Real Reason for Its Existence”
WHY TRUECAR IN THE FIRST PLACE?
TrueCar was founded on the premise that dealers were exploiting car shoppers on price.
TrueCar was to tell the “truth” about the “price” car shoppers would/should pay.
TrueCar was the great “White Knight” of car pricing for beleaguered car…
ContinueAdded by Chuck Parker on April 1, 2016 at 11:35am — No Comments
[With the on-again/off-again debate about Third Party Providers currently on (again), it seems appropriate to present this excerpt from our 2015 Online Automotive Leads mystery shop study.]
A high percentage of dealership desk managers still look at the Internet and their own internet sales teams as the enemy. For these shortsighted managers, the elimination of e-leads in their dealership might likely be viewed as a blessing.…
ContinueAdded by Steve Stauning on August 3, 2015 at 5:30pm — No Comments
A recent event held by Edmunds named “Hackomotive” brought together some of the brightest technology innovators in the automotive industry. The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly becoming more prominent in our industry. A couple of companies that are gaining steam include the…
Added by Richard Holland on April 3, 2014 at 6:28am — No Comments
Considering the gullible, easily confused, passive, and exploitable little creatures that women inherently are, it’s about time a company came up with a way to help us buy cars all by our wispy, delicate selves, without the need to bring a strong, savvy man along to ensure we don’t swoon at the first sight of…
ContinueAdded by MANNY LUNA on February 12, 2014 at 8:00pm — No Comments
Sonic Automotive Inc., the nation's third-largest dealership group, is ending its relationship with TrueCar at the end of this month, after the car shopping service sued Sonic in federal court for trademark infringement.
TrueCar filed the …
ContinueAdded by MANNY LUNA on January 26, 2014 at 5:00pm — No Comments
Added by Ralph Paglia on June 27, 2013 at 8:30am — 1 Comment
Edmunds launches price guarantee for online car shoppers
Automotive News.
The article states that 600 dealers have already signed up.
Here is another third party, that is going to dictate what price dealers should sell their product. These dealers are going to pay…
ContinueAdded by Doug Davis on June 6, 2013 at 11:30am — No Comments
AutoCon 2012 Announces TrueCar Sponsored Full Ride Scholarship Program
Automotive Media Partners, LLC and First Class Educators are proud to announce the creation of a scholarship program sponsored by TrueCar of Santa Monica, California. TrueCar’s pioneering sponsorship of this program provides the…
ContinueAdded by DealerELITE on July 16, 2012 at 5:30pm — 5 Comments
Added by Ian Nethercott on July 9, 2012 at 2:00am — No Comments
Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it to…
ContinueAdded by James A. Ziegler on January 15, 2012 at 10:00am — 90 Comments
Yesterday I conducted an interview with Scott Painter, CEO of TrueCar. I asked him some tough questions and he candidly provided the answers. Answers that I didn't always agree with, but he did answer my questions. I commend Scott Painter for reaching out to people like myself and Jim Ziegler.
There is no doubt that Mr. Painter is very passionate about his business. He believes in what he is doing and he's defending his vision, and I can't fault the man for attempting to…
Added by Jerry Thibeau on December 14, 2011 at 9:56am — 11 Comments
Jim Ziegler asks...
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?"
Are we so bad at what we do that we have to line up and pay vendors to lose money? AND, who is giving these…
Added by James A. Ziegler on November 27, 2011 at 5:30pm — 1860 Comments
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