I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a chronological feed, after all, and posting it once will only get it seen…
ContinueAdded by JD Rucker on March 30, 2014 at 5:46pm — 2 Comments
If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at all. I'm being conservative with that estimate.
The "unfortunate"…
ContinueAdded by JD Rucker on November 13, 2013 at 4:00pm — 2 Comments
Let's state this for the record. I am not convinced that using the new image features on Twitter is the best way to go when it comes to marketing your business. It still smells too much like spam and if it's not handled properly it could do more harm than good.
With that said, there are definitely instances when it could do VERY well,…
ContinueAdded by JD Rucker on November 9, 2013 at 5:00pm — No Comments
We are seeing the "Facebookification" of Twitter happening before our eyes. No longer will we see a nice, minimized feed of Tweets presented to us on our smartphones or computers with several Tweets lining top to bottom on the screen. We'll see pictures, ads, and videos taking up more space by themselves than three Tweets presented the old…
ContinueAdded by JD Rucker on November 3, 2013 at 2:00pm — No Comments
When you want to get some pretty good data on using social media for marketing, one of the best people to turn to is Dan Zarrella, Hubspot's social media scientist. "Mad scientist" may be a better phrase for him, but he's crazy like a fox when it comes to…
ContinueAdded by JD Rucker on October 27, 2013 at 10:30am — No Comments
There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which hashtags are relevant is long. Facebook was the last major holdout. Now that they’ve joined the bandwagon, it’s go time.…
ContinueAdded by JD Rucker on June 26, 2013 at 9:30am — No Comments
I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. "What was the last movie you watched?"
Once a day, every day, they wouldn't get a response from anyone. It was awkward…
ContinueAdded by JD Rucker on June 21, 2013 at 9:00am — No Comments
When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…
ContinueAdded by JD Rucker on June 16, 2013 at 8:11am — 4 Comments
During a discussion with a potential client, something came up that surprised me. It shouldn’t have considering the types of information that are floating around the internet and being spread by “gurus,” but it did.
“I post pictures to Facebook and links to Twitter,” she told me.
That was the sum of their strategy. In a way it sort of made sense – rather, I…
ContinueAdded by JD Rucker on June 7, 2013 at 9:00am — No Comments
Stop the madness! I, unfortunately, might be part of the cause of the recent trends happening on dealer Twitter profiles and for that, I am truly sorry.
For years, I've been harping on the concept that Twitter is something that no dealer should avoid because of how quick and easy it is. There's no huge investment of time required to have a strong Twitter presence. This advice and the…
ContinueAdded by JD Rucker on May 30, 2013 at 9:00am — No Comments
If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks.
It’s all about flow. It’s about taking…
ContinueAdded by JD Rucker on May 19, 2013 at 9:00am — No Comments
There’s a case against Twitter and Pinterest that is being waged by some in the automotive industry. They’ll say that there simply isn’t a good return on investment, that they aren’t worth messing with because it’s just too hard to find a benefit from them. This is true until you look at one major factor: time.
Twitter and Pinterest require very little time to maintain and keep vibrant.…
ContinueAdded by JD Rucker on May 15, 2013 at 10:30am — No Comments
Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their following.…
ContinueAdded by JD Rucker on March 3, 2013 at 6:00am — No Comments
A recent study by AdAge, which has been tracking such things since 2009, shows that there are over 180,000 people on Twitter who claim to…
ContinueAdded by JD Rucker on January 16, 2013 at 6:00am — No Comments
The automation of Twitter for businesses continues to become the norm.
As micro-blogging, interaction, and expression get replaced by…
ContinueAdded by JD Rucker on January 8, 2013 at 7:30am — No Comments
As social signals continue to rise in prominence when it comes to search engine rankings, there has been a revival in the need for retweets. Google and Bing are assigning a certain level of importance on the sheer organic numbers that are gained when it comes to social sites like Twitter, Facebook, and Google+, and Twitter is the…
ContinueAdded by JD Rucker on December 22, 2012 at 7:30am — No Comments
I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyond the plague that once filled our feeds - the worthless post. I was wrong.
It was while auditing an…
ContinueAdded by JD Rucker on December 20, 2012 at 5:00pm — 2 Comments
When Instagram decided to block Twitter from being able to post the images directly onto the platform, we all knew it was a matter of time that Twitter would have its own variation. We didn't realize that it would only take a few days. We also didn't expect it to be such a useful portion of the app.
As it…
ContinueAdded by JD Rucker on December 19, 2012 at 12:28am — 1 Comment
Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a business or…
ContinueAdded by JD Rucker on December 16, 2012 at 4:28am — No Comments
It took listening to my own words in a Twitter conversation for me to realize that I had barely brushed over the most important aspect finding the right times to post on social media for business.
This is Part IV of the series on timing. Please read…Continue
Added by JD Rucker on December 10, 2012 at 5:19pm — No Comments
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