Mobile technology is one of the biggest advantages open to dealerships looking to gain an edge over their competitors. Mobile apps are at the forefront of this trend. The mobile app space is rapidly growing with over 50 billion app downloads in 2013. By 2017, app downloads are expected to grow over 200 billion. An app for your dealership helps you perform certain functions necessary for brand awareness and excellent customer service, so dealers need to spend the most time selecting the right…

Customer retention is one of the biggest challenges you and your dealership face, leaving you with one simple question- How do I keep my customers? Acquiring new customers can cost as much as five to seven times more than simply retaining existing ones. To enhance your customer retention, you need to get innovative and proactive. Your first task is to find where your audience is and where it’s going. The answer is mobile. 62 percent of the population has a smartphone, and that number is only…

It’s with you during breakfast, while you’re at work, on your commute home, and even when you’re tucking yourself into bed. Users typically keep their smartphone on them 24/7. Nearly 142 million people in the United States own a smart phone (59 percent mobile market penetration) and that number is increasing fast. Twenty-five percent of American households have dropped landlines and replaced them with the use of mobile phones.  As the world is…