News for the Week of 2.18 

New Twitter Timeline Feature

Twitter users and marketers will be happy to see the latest update, which allows them to view the best Tweets first.  Most Twitter users follow hundreds, if not thousands of people, and this enhancement…

        My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.

            While growing up and advancing through school, most of what I learned came from…

Many of us while watching a video online experience a form of tunnel vision waiting for the “skip” button to appear.  As advertisers, we have approximately 5 seconds to grab someone’s attention. So, how do we do it?

First things first, understand and accept that almost no one wants to watch your ad. They’re on the site for a video, not a mini…

Watch Video: https://www.youtube.com/watch?v=582RtTrzkcQ

Car News Network's Criss Castle interviews Mike Roscoe, President of Digital Dealer and Tim James, Vice President of Flick Fusion during Flick Fusion's kick off party event at Digital Dealer 18 in Tampa, Florida.

Flick Fusion…

Watch Video: https://www.youtube.com/watch?v=5x6r25dAmdg

During Flick Fusion's kick off event at the 18th Digital Dealer Conference, Dealer Authority's Executive VP, Subi Ghosh discusses her speaking session regarding vendor collaboration and panel participation…

Watch Video: …

Todd Morgan Beamer (November 24, 1968 – September 11, 2001) was an American software salesman passenger aboard United Airlines Flight 93 which was hijacked as part of the September 11 attacks in 2001. He was one of the passengers who tried to reclaim the aircraft from the hijackers, leading them to crash it into a field in Stonycreek Township near Shanksville, Pennsylvania.…

Boca Raton, FL, January 22, 2014  Today, Charter Media, part of cable operator Charter Communication, Inc. (NASDAQ: CHTR) and Car-Mercial, llc finalized a strategic partnership that will allow more efficient use of Online Video Marketing. Charter Media has over 1,700 sales professionals and will begin offering three of Car-Mercial’s award winning video products; Pre-Roll+, SEO+, and Social+ to the automotive community.

Charter Media is looking to Car-Mercial to provide…

Imagine that it is twelve months from now, and you’ve had a fantastic, fulfilling year. What does that look like? What did you do – and how did you have to be – to get to this result?

Wishing you peace and joy in the new year!…

We live in a strange world. Thanks to the internet's multifaceted infostream, time, formerly arrow-straight, has wrapped around itself like a Hot Wheels track which now, unfortunately, has sent the miniature muscle car of history careening back to the 80s.…

While marketers and business owners continue to wait on investing in online video marketing content (and developing their strategy), their prospective customers aren't.

We have quickly become a nation of viewers, not readers. 75 million viewers watch online video per day (YES, that is PER DAY) and 40 billion videos are streamed per month (YES,…

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It's not for everyone. Some people just don't like to hear their voices played on audio or video. I know. I used to be one of them.

If you can get over that fear and if you want to get your YouTube channel some watches while helping to get your content seen and heard, it's a quick and easy way to kill a couple of birds with a single stone. The concept is pretty simple. Write a blog post,…

When something is as hot as an iconic automotive legend hitting dealerships across America, it often doesn't need very much additional buzz created for it. Some would say that this is the case for the new Corvette C7 Stingray, just now landing at showrooms.

I think they're making a mistake by not blasting this machine out there to everyone in the…

Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here’s just one big number that should make you sit up and take notice:

1.8 Million Words…

There’s just no excuse for car dealers to not be on Pinterest. Some would say it’s worthless. Some would say it’s hard to understand. Some might even say that it’s a fad. They might all be valid arguments under normal circumstances, but there’s on thing that trumps them all.

It takes no time, almost literally. You can maintain a very strong, daily-updated Pinterest presence…

"Second place is a set of steak knives."

When Alec Baldwin's character lectured the sales team in Glengarry Glen Ross, he made it clear that the winner was the one on top, that everyone else was lucky to have a job, and that if they continued to perform the way they did they wouldn't have a job for much longer. The same holds true in social media. If you're not…

I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.…

Since early 2009 Google's Matt Cutts has recorded a superhuman number of videos to help struggling site owners understand their site in search. While the videos are great,…