The automotive industry has seen an influx in sales stemming from online traffic over the last few years, and consumers are not letting this trend die down any time soon. Dealerships that take to heart customers’ demands in the online realm will boost their bottom line by integrating live chat software on their sites and utilizing responsive website…

Having an online presence in the present day is great for your business especially in the auto dealership industry. This is because now more than ever people want to do most things from the comfort of their homes and offices and at the same time there are plenty of financial institutions that have been set up to cater for online transactions. However, simply having a website…

 In the current economic times, having a business website is crucial for virtually all the businesses. This is more so in the car dealership industry where the majority of the buyers are conducting online searches in pursuit of the best deals. However, having a website is not the only thing that is required as it has to be good and reflect on the search engine results. To achieve this for your auto dealer website, you have to make it user friendly. This is because currently, one of…

It's the quiet time. Just about everyone has it. Whether it's late at night when everyone's in bed or early in the morning before everyone wakes up, a good chunk of people do much of their important website surfing when there are fewer distractions of life to prevent them from their task at hand.

Buying a car or getting it serviced are two of those important…

The more people that are shopping for a car that you can get in front of your inventory, the more cars you're going to sell. Some would say it's a bold statement. Others would say that it's pretty obvious. Depending on which side of the coin you're on, you'll either need to be convinced or you're already doing it.

Let's start with the disclaimer. Everything…

Car Dealers spend thousands of dollars a year on third-party leads, non-verifiable advertising slots on third-party sites, and questionable marketing platforms with unproven revenue models. In this content-packed presentation, Amir will provide: best practices you can immediately implement on your website to dramatically increase your lead volume, test cases of how other dealers dramatically improved…

I revisited the Dataium study that was commissioned by Cars.com:

"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."

Add all of a dealerships internet related expenses:…

The rise of content marketing and more importantly the focus that Google and Bing have…

Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when Google was trying to get the big Y to buy them, onsite content and meta tags were…

Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your website from an…

It’s Time To Go Social. We’ll Make it Simple.

Is your website tablet friendly? Well, it should be, A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year from 33.7 million to nearly 70 million.…

There is a very distinguishable difference between SEO content and content that brings SEO value.

The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and the search…

One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to…

Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so.  Converting website traffic into leads should be a priority of everyone involved with your site, from your vendor to your Internet Manager to your GM.  One way to affect your conversion rate is by optimizing the contact forms you use to collect leads.…

In the internet age, it is very important to have a digital presence. Most often that begins with your website.  Your Dealer Websites should be the engine that drives your sales higher. Making it just as efficient if not better than the face-to-face sales process. The goal as always is to get the customers to convert from clicks to sales.There are a few simple tricks and tweaks that can help improve your site's…

HTML5 has been in the tech news lately, especially since Adobe announced that they are going to stop developing Flash in favor of HTML5 on mobile browsers.  This doesn’t mean the company is abandoning the technology on desktops, but according to Mike Chambers, the lead in Adobe developer relations, “a lot of the things that you have done via Flash in the past will increasingly be done via HTML5 and CSS3…”.…

If you aren't happy with the way your dealership website is performing in terms of search engine results (and you aren't violating Google's webmaster guidelines), you can ask Google to "reconsider" your site.  Essentially, you can ask Google to take a look at your site to see if it was manually marked as spam.

Over the years, Google has improved this process to make it more transparent.  After submitting a site, Google will let the webmaster know that they received the…

(alternatively titled: "I never want to see a screwdriver again."

I've been surfing the internet again. 

This usually ends in one of two ways.



A) I find something that I don't need, but buy it anyway

B) I find something that I really want, but can't figure out how to buy it.

My new favorite thing, except for catch up on Season 3 of Dexter, is to browse the internet for car dealer websites. There are hundreds of…