More and more auto dealers see the value of an effective live chat strategy for their website, and choosing the right software is critical to help ensure a strong return on investment (ROI). Successfully managing live chat in-house…

There are numerous ways to build success into your live chat strategy, but if you want the ONE THING that is sure to guarantee embarrassment and failure (not to mention waste time and money), try this: make your guests give you contact information before you (or your live chat vendor) have a live chat…