In October, 2013, I posted a controversial article about the differences between responsive and adaptive websites and came to the conclusion that, at that time, properly coded adaptive websites were performing better than responsive…
ContinueTo paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."
That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly enough, it wasn't too long ago that I was preaching the reverse;…
ContinueAdded by JD Rucker on December 23, 2013 at 8:00am — 1 Comment
Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've said time and time again in the past, needs to be viewed…
ContinueAdded by JD Rucker on October 31, 2013 at 12:30pm — No Comments
Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when Google was trying to get the big Y to buy them, onsite content and meta tags were…
ContinueAdded by JD Rucker on March 21, 2013 at 6:00am — No Comments
For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach.
Things have been changing a bit for the last year. A new type…
ContinueAdded by JD Rucker on March 17, 2013 at 6:00am — No Comments
One of the keys to being a true dealership partner amongst a sea of vendors is having the willingness to “share the playbook” with our clients and prospects. This is much more important today than ever before in the world of automotive internet marketing because the changes are happening too rapidly. Marketing professionals and companies must stay on top of…
ContinueAdded by JD Rucker on January 7, 2013 at 7:30am — No Comments
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