Right about now I’m sure you’re saying, “What in the world is Damian talking about?” Well, don’t you worry friends. I’m so grateful to be able to tell you all about it. Let’s begin by focusing on YOU. To build your best business, you’ve got to find awareness in every step of your process. You’re going…

A car has become more than just a simple mode of transportation, while it still serves its primary purpose of getting you from A-B while sitting comfortably in traffic it has now taken on a variety of new and different meanings. For some their car is a measure of their success, while others its to showcase brand affinity. Some vehicles also envoke a sense of aspiration, and there are many consumers out there who have a car they see as their dream…

Many of us will at some time own a vehicle that will come to the end of its useful life and the only way to dispose of it is to a scrap yard or parts breaker. So how do you get the best price for this scrap car? Are there any tips? Or should you just take what you can get and feel lucky?

The answer is knowing the demand for the spare parts that…

Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to comparison shop on their smartphones when using a store’s Wi-Fi…

How to sell a motor home quickly while optimizing the transaction amount is the question every seller wants to be answered. However, if you are selling your used RV for the first time, you should understand that selling a rig is not much different from selling a house. As a seller, you are likely to find yourself in a position where you will have to put a lot of strategic thinking before taking a single step. A good strategy is the one that ensures a lot of response, and what do you need to…

Mercedes-Benz vehicles have long been considered the epitome of quality and durability. With models that reflect today’s concerns over fuel-efficiency and the high-end designs that are as much a status symbol as they are efficient and accommodating to all types of drivers, the Mercedes-Benz continues to be one of the vehicle types that mark a certain degree of success on the part of the buyer. Regardless of which model you buy, the instrument cluster is one of the most valuable parts on your…

Article written by Kristin Huntley

What are my strengths?

As promised, I’m here to continue the conversation from my session at Women in Automotive on The Five Questions Every Successful Woman Must Answer.  Here I hope to provide you with resources and ideas for answering these questions and keep the inspiration to live your purpose going!  If you enjoy the blogs, please tweet me, comment, share,…

There are many reasons why you might need to know how to sell a wrecked car that ends up on your property. If you have a serious car accident, and your insurance company decides to pay you a lump sum rather than pay to repair the car, they might let you keep the non-running wreck. Another common way for a homeowner to end up with a wrecked car on their property is if they’re in a serious accident, but they don’t have collision insurance on the car. That means that the insurance company will…

Has your car been involved in an accident recently or do you own a car that is near death? Maybe the cost of repairing your vehicle is so painful that you don't have the stomach to see the bill. It's probably safe to say that most people know that a car is never the same after being involved in an accident and if the car hasn't been taken care of then there could be very serious mechanical, electrical, and safety issues. Maybe your car was a victim during last summer's hurricane and floods…

I was a Ford Dealer for 15 Years (1991 through 2005) and Founder and Partner of Hire The Winners, one of the fastest growing recruiting companies in the USA.

When I was an athlete nutrition and exercise was a big part of my success, that is why I started ForzaByKemp, a nutrition company in 2012 to address the nutritional needs of athletes, business leaders and anyone seeking great health and wellness. I remember how competitive the car business was when I was a Ford Dealer and…

I'm relatively new to the car business. There are certainly a lot of situations that are new to me and so much to learn about the pretty much every aspect of my job. Despite all of that, I have found that my inexperience is one of my biggest assets.…

Is your website tablet friendly? Well, it should be, A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year from 33.7 million to nearly 70 million.…

The walls are a physical barrier.  The walls also represent a conceptual barrier to many.  The walls, whether physical or conceptual, separate.   And, that is bad!   The           walls act like demarcation lines that shouldn’t be crossed lest you dare enter into foreign or perhaps even enemy territory.  The rules of engagement crossing into or between these walls may be an…

Is It Time To Reevaluate Your Opinion About TrueCar?

I have seen many issues polarize dealers, and at times energize them during my 30 years in the car business. Very few issues have rallied so many people in the auto industry to cry out than the advent of TrueCar’s advertising…

Do You Want More Leads From Your Website? from Potratz on Vimeo.

We hade a situation at our dealership yesterday and I thought I would share it with everyone in hopes of getting some opinions. One of my salesman took a deposit for a dealer trade. It was a modest deal about $1200 front to back on a lease. He took the deposit on Tuesday found the car and was able to get it on Wednesday. The delivery was set up for Friday. The customer called yesterday and said the dealer he originally went to called him back. The customer told them about the deal he had…

I sell cars and it is very important to come to work with a positive attitude. Times seem to be tough right now. Stores are low on inventory and customers are few and far between. It is time to turn these negatives into positives. I wanted to give a perspective from the sales floor.

Customers and their methods of shopping seem to be evolving so much faster then the local dealership. The product is out there the…