In the competitive world of automotive service, keeping customers satisfied and loyal is essential for long-term success. The cost of acquiring a new customer is significantly higher than retaining an existing one, making customer retention a top priority for any automotive service business. But have you ever wondered just how much it…

Many of us are experts in writing the mission statements for the companies. It is, in fact, a part of the curriculum of ‘business communication’ that we often study in our course. But as important it is to write the company mission statement, it is equally important to write a personal mission statement as well. A personal mission statement is like an aim that will guide our life towards the…

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…

This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.

What does it take for consumers to remember your name? Watch this week's episode to find out!

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website:…

Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.

Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.…

Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.

On this week's Hard Facts, Samantha will reveal how you can create and test landing pages based on campaigns, ad group, and keywords...on your own. …

Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.

Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.…

Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV! 

Interesting, right?

Watch this episode of Hard Facts for more info.…

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.

Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!

Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your…

Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!

Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…

We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.

What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…

Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.

While…

Quick question -- do you think that advertising has changed in the last 5 years? 

On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.

Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn…

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?

In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.

Watch the video to learn more!…

How to elect a President over the dead body of the mainstream media:

It is not really that hard.  You need to get the META data right, the…

Buying a used truck can save you a lot of money over a new vehicle.From those small beauties to huge dinosaur Volvos, you have an amazing range to consider. If you are thinking to own something like a caravan, Volvos and Peterbilts are amazing choices. You may check some good options for used Volvo truck for sale.



1. Check your budget:



Everyone dreams of a better vehicle, I dream of owning a private jet. Dreams give us hopes, but reality makes us practical.…

With a plethora of selection when it comes down to buying or selling your vehicle, there are a few different factors that come into play. You will want to know that your best interests are in mind, that you will be treated with friendly and helpful customer service, and that you will get the best bang for your buck. As a customer, it is hard to tell whether a sales person actually cares about your well being, or if they are simply using you for your purchase. If you live near the Ontario…

A brand-new survey just completed by drivingsales.com gives clear insight into why you need to be ramping up your skills for selling to female drivers if you want to excel in today’s marketplace.  That and the fact that female Customers influence 80% of all car buying decisions should bring this home to anyone who makes their living…