On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct.
In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary…
ContinueAdded by Jim Flint on April 19, 2019 at 10:22am — No Comments
Windscreen wipers have played an important role in car design and safety for more than a century, but now they are challenged with more technologically advanced water-repelling solutions. Since their first use in motor vehicles in 1916, wipers have become a common part of the car. Although very little has changed from their original design, they still have some inherent flaws that need to be addressed. Let’s look into the current state of wiper technology and…
ContinueAdded by Tyler Newport on February 20, 2019 at 4:58am — No Comments
With women buying over 50% of the cars sold in America and influencing 85% of vehicle purchases, auto sales strategies should include certain factors that may contribute to why women choose to purchase from a particular…
ContinueAdded by Richard Keeney on April 7, 2017 at 2:51pm — No Comments
As negotiations are an expected part of the vehicle buying process, there are three strategies we advocate doing often and consistently to increase your sales gross and reduce many of deal-cutting concessions.
Depending on how you respond to a customer will determine if you get the deal and how comfortable the customer feels about their experience.
By…
ContinueAdded by Richard Keeney on March 16, 2017 at 1:30pm — No Comments
January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at the 2017 NADA Conference & Expo.
"Yesterday's closing techniques will no longer work with the tech savvy buyers,…
ContinueAdded by Richard Keeney on January 2, 2017 at 10:30am — No Comments
Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day Boot Camp, training just got a lot easier for managers…
ContinueAdded by Richard Keeney on November 30, 2016 at 12:00pm — No Comments
Role-playing with your sales team will give them the confidence and inspiration to know what to say when handling objections from potential customers. Just like in sports or the fine arts, honing your craft involves practice. Through role-playing, your sales team will master professional and effective responses to the most common objections.
In …
ContinueAdded by Richard Keeney on October 26, 2016 at 2:30pm — No Comments
As we’re helping people with some of their biggest investments, it’s our moral duty to be there for our customers by following up on services they’ve initially declined. Ethical practices in the car business go a long way in retaining customers and increasing referrals.
You won’t be setting yourself up for disappointment. It’s not a lost cause. Here’s…
ContinueAdded by Richard Keeney on September 27, 2016 at 10:30am — No Comments
Is your sales team committed to giving it their all 100% of the time? Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals.
Our dealership motto:
100% of the customers will receive
100% of what we have to…
ContinueAdded by Richard Keeney on September 8, 2016 at 3:30pm — No Comments
Women purchase over 50% of the cars bought and play a major role in over 85% of car purchases.
Women are not only coming in more armed with researched information, but they are practical, savvy, and open to change. They want to develop a relationship of trust with a dealer and it’s up to us to rise to their…
ContinueAdded by Richard Keeney on August 12, 2016 at 4:00pm — No Comments
Well, you know it’s inevitable. Eventually some in your dealership will leave, either voluntarily or involuntarily, but will exit nonetheless. Instead of just allowing people to ride off into the sunset, why not invest 5 to 10 minutes with them on the off-chance that you could learn a little something? You…
ContinueAdded by Richard Keeney on June 24, 2016 at 1:00pm — No Comments
Added by Richard Keeney on June 9, 2016 at 5:00pm — No Comments
If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. Not counting obvious religious, political or other volatile topics - there are many that seem, well, baffling. Take for example, the University of Ottawa’s decision to cancel its yoga class over concerns that cultural…
ContinueAdded by sara callahan on November 25, 2015 at 8:00am — No Comments
The temptation to speak during the Demonstration Drive is something that is hard for many Salespeople to control. Since it is just beyond the halfway point of a normal sales process, it is tempting to start applying pressure through things like Trial Closes or overselling the Customer on the features and benefits of the vehicle. This method has long been a…
ContinueAdded by David Lewis on August 25, 2015 at 10:00am — 1 Comment
Have you ever heard the statement that “Life begins outside of the comfort zone?”
The Comfort Zone is certainly a place that beckons us all at one time or another. Resisting the allure of resting on past or current success is not that easy at times, and when we are doing okay and the pressure is off it can be easy to give in and put…
ContinueAdded by David Lewis on August 19, 2015 at 12:18pm — No Comments
http://www.BradleyOnDemand.com 856-546-2440
Jim Ziegler's Secret Tips On Avoiding The #1 Mistake Car Salesman Make That Blows Deals & Lowers Gross
Dealer Synergys Video Production Team just completed James A. Zieglers BRAND NEW Training Curriculum for Bradley On…
ContinueAdded by Sean V. Bradley on May 30, 2015 at 11:34am — 1 Comment
My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into how dealers perceive vendors and their practices.
I…
ContinueAdded by sara callahan on March 18, 2015 at 11:19am — No Comments
Customer complaints happen. No matter how much a business wants to provide great customer service, there are times when the dominos aren’t lined up exactly right. The chain breaks somewhere, preventing the last domino from falling. For the most part, customers understand that businesses aren’t perfect. It certainly helps when the customer that is having a poor experience is…
ContinueAdded by sara callahan on October 29, 2014 at 8:50am — No Comments
An excellent and valuable article by Andy Rachleff - President & CEO at Wealthfront Inc.
Over the past few weeks, I have noticed a significant difference in the way older and younger people see the importance of experts. It’s a classic generation gap.
People in…
ContinueAdded by Willis Williams on December 14, 2013 at 12:00pm — 1 Comment
This week's episode is "Always be prospecting". VERY powerful but simple ideas on how to prospect and sell more cars, more often!
Sean V. Bradley recently attended a Jim Ziegler Sales Management Workshop and was reminded of this simple technique to increase sales…
ContinueAdded by Sean V. Bradley on November 4, 2013 at 10:30am — 1 Comment
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