Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?”
Well, let’s keep it simple! Over the years I have found it boils down to two…
ContinueAdded by Brett Sutherlin on January 16, 2019 at 10:15am — No Comments
I recently read a great blog about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine and create more efficient ways to produce a quality…
ContinueAdded by Steve White on July 23, 2018 at 9:38am — No Comments
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the customer journey from introduction to purchase… but…
ContinueAdded by Steve White on May 21, 2018 at 9:46am — No Comments
Added by Steve White on February 27, 2018 at 9:39am — No Comments
Added by Steve White on January 26, 2018 at 9:55am — No Comments
Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return.
If you’re a dealer, you are used to vendors providing reports measuring their performance. These reports each present their own challenges because…
ContinueAdded by Ben Hadley on December 14, 2017 at 9:51am — No Comments
Added by Steve White on November 27, 2017 at 9:32am — No Comments
80% of a Dealership’s Sales cannot be linked back to a Lead…
Added by Steve White on October 17, 2017 at 10:45am — No Comments
DealerELITE members are invited to the 2017 Automotive Analytics & Attribution Summit (AAAS) in Boca Raton, November 8th, and 9th. As a member of this powerful online community, DE members have a special discount on tickets for the Summit. Please visit this page which is exclusively for DE members: …
ContinueAdded by Brian Pasch on September 9, 2017 at 5:00pm — No Comments
Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our State of Automotive…
ContinueAdded by Steve White on August 4, 2017 at 9:48am — No Comments
Columbus, OH, August 2, 2017 -- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the results of an …
Added by Steve White on August 2, 2017 at 10:00am — No Comments
Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.
In a …
ContinueAdded by Mike Gorun on July 18, 2017 at 9:51am — No Comments
Added by Josh Blick on July 13, 2017 at 9:58am — No Comments
Added by Steve White on July 11, 2017 at 10:00am — No Comments
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.
What does it take for consumers to remember your name? Watch this week's episode to find out!
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Website:…
Added by Paul Potratz on June 20, 2017 at 2:48pm — No Comments
Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.
Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.…
ContinueAdded by Paul Potratz on June 13, 2017 at 5:37pm — No Comments
Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.
On this week's Hard Facts, Samantha will reveal how you can create and test landing pages based on campaigns, ad group, and keywords...on your own. …
ContinueAdded by Paul Potratz on June 9, 2017 at 4:18pm — No Comments
Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.
Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.…
ContinueAdded by Paul Potratz on June 6, 2017 at 3:35pm — No Comments
I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain:…
ContinueAdded by Steve White on May 25, 2017 at 12:50pm — No Comments
Dealers have leveraged paid search for years – and some spend significant budgets on it. However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.
I’d like to explain a few things and share some best practices I have learned over the years about how…
ContinueAdded by Steve White on April 7, 2017 at 9:30am — No Comments
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