After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…

What causes your problem?

This is the step where you need to make use of your knowledge, creativity, and critical thinking. Perhaps, you will generate a lot of causes that can be attributed to your problem, and if they come to your mind, you definitely need to work on them.

The causes list may be short or long, it depends on the problem that you have. Moreover, some causes may have…

There can be no arguing that most dealerships operate in silos. Typically, four exist: New Car Sales, Used Car Sales, Service and Finance. These four departments usually work independently of each other, each with its own revenue and volume goals, yet…

The vehicle can damage because of an accident and dysfunction of a particular part. Spending on the cars for resorting is an expensive attempt, and many times it is challenging to find the auto repair shop. Following some tips can be very useful in finding the expert among some service providers. You can save yourself from headaches by following the below-mentioned tips so let’s start looking for all the information.…

Mobile smartphones have become an evermore important part of our lives since their introduction a tad over ten years ago. One of the most convenient things about today’s phones is the simplicity of texting. Obvious advantages include fast and direct communication, but texting does have disadvantages. Below I will touch on some of the good, the bad and ugly…

Do you need a 300 page website which ranks on Google search for every product that you sell, and makes your phone ring off the hook?

Do you need to be able to edit, change, add products at will, easily?

Are you in a hurry, and not tech savvy, and have a…

Driving is a highly engaging activity: it demands all your senses to be alert, including visual and motor skills. With smartphone usage growing every day, it is no wonder almost everyone’s become a little bit obsessed with these devices, no matter the age. Not so surprisingly, though, texting demands the same set of skills as driving.…

The Emergence of the Digital Dealership

Over the years I’ve helped numerous sales and service departments evolve to meet the needs of today’s tech savvy digital shoppers. While none have been bold enough to launch a completely digital sales process, it’s certainly on their radar as most of them realize they will have to change in order to survive.

So why isn’t F&I evolving?

Want to make enemies in an F&I…

  If so, I would like to explore a partnership with your company. My company is Palm Beach County Affordable Online Marketing (PBCASEO) www.pbcaseo.com ;

I am 30-year veteran of the automobile industry with successful experience in sales, F&I, Special Finance and sales management – both wholesale and retail. I now own an…

Sell More and Stress Less With Intelligent Marketing

Times change. Not everything that worked for businesses 5 or 10 years ago is going to work as well in today’s evolving marketplace. This is true for merchandising techniques, sales pitches, and customer service practices.  And it’s absolutely true when it comes to marketing strategies.

The mindset and knowledge base of consumers is always changing, and in recent years, there’s been a shift…

Watch Video: https://www.youtube.com/watch?v=NYE5nvtYJ40

Car News Network - At the 18th Digital Dealer Conference, president of T3, Stan Thomas, conducts vendor to vendor relations and is at Digital Dealer 18 looking for new technologies for his company's…

For many consumers, cars are a necessity. They rely on them to get to work so that they can feed their family. They take their children to soccer practice and their spouses out for nights on the town. Throw in an occasional long-distance road trip to visit a relative or take a vacation, and it’s easy to see how much consumers rely on them. Manufacturers integrate safety messages into their branding. The government tests the vehicles. Consumer agencies review them. And consumers use this data…

Recalls can be lucrative service work for dealerships. However, when recalls are announced, most consumers aren’t informed that their vehicle is subject to a recall. As a result, an estimated “46 million cars with unfixed flaws” are currently driving around, according to a recent article in Automotive News. A new bill proposed in the Senate would mandate that…

ALBANY, N.Y. – August 4th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) today announced that Dave Druzynski, Director of Human Resources at Auto/Mate, will present "How to Avoid the Costs of a Bad Hire" at the upcoming 2014 Montana Auto Dealers Association (MTADA) 100th Anniversary Convention in Helena, Montana.

Druzynski's presentation is designed to help dealers understand the true costs associated with poor hiring decisions,…

Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to gain new customers by any means necessary. Radio, Print and TV ads…

Every single day salespeople come to work. They come with a purpose or an…

The key to achieving good ROI with social media and social marketing lies in the business understanding of how to correctly use CRM as a process and not just software. The secret is in their understanding of the R in CRM as a process for establishing meaningful relationships. The challenge however, is that as businesses seek out technical solutions as a means of automating…

The knowledge that dealership professionals possess is inadequate to do the job for which they are hired. These individuals receive the bare minimum training necessary for them to interact with clients during the in-dealership sales process and in most cases, no more. This approach to professional development is wreaking havoc on all of the other processes that…

Process improvement programs from TQM, to EDGE, to EXCEL, to CEE & more…all these acronyms represent the manufacturers’ commitment to proactively impact the customer experience across their diverse distribution channels. The objective for all is the same; implement systems & processes that will equip their dealers with tools and strategies, which they will in…