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All Blog Posts Tagged 'auto' (391)

How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.

If…

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Added by Paul Potratz on May 24, 2016 at 11:34am — No Comments

Using Twitter to Grow Your Brand

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.

If you're an advertising or marketing…

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Added by Paul Potratz on May 20, 2016 at 3:57pm — No Comments

Can you create a timeless brand?

What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand.  It’s more than a slogan or the logo that comes with any business. Watch now to see what Andy had to say about branding: …

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Added by Paul Potratz on May 17, 2016 at 2:23pm — No Comments

Auto Attribution: Are We Stuck in the Minor Leagues?

There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench…

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Added by David Metter on May 16, 2016 at 11:29am — No Comments

Auto Sales Success With Text Messaging and Short Code Marketing

For some reason, the widespread use of text messaging by American smartphone users has only begun in recent years. Compared to Latin America and Europe, the United States is just starting to take advantage of the diverse functionality of Short Message System (SMS) marketing.



It was not until 2014 that Americans really embraced text messaging. Whereas mobile phone users in Europe essentially grew up with advanced SMS…

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Added by Roy Revill on May 11, 2016 at 4:01pm — No Comments

How do you define your brand?

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …

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Added by Paul Potratz on May 10, 2016 at 5:14pm — No Comments

How to be... Everywhere!

You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.

If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com…

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Added by Paul Potratz on May 6, 2016 at 9:02am — No Comments

Great Leaders Must Let Go...Sometimes

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.

Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…

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Added by Paul Potratz on May 3, 2016 at 3:19pm — No Comments

Can Facebook Instant Articles help your business?

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70% less likely to leave the article once they’re there.



Watch this week's Hard Facts now for more info!…

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Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments

What's holding your business back?

How do you see your business growing to meet the changing demands of your customers?

In this week's Think Tank Tuesday, I'm joined by the Director of the Association of Danish Dealers.



Thomas Møller Sorensen addresses the change that is currently needed for businesses in Denmark to remain profitable. As a business owner, insecurity and resistance to change will hinder you from successful new business models.

Can you adjust your current processes to create new successful…
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Added by Paul Potratz on April 26, 2016 at 3:56pm — No Comments

Are you capitalizing on your blog?

Make sure your utilizing your blog to the fullest extent! On this week’s Hard FactsSamantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its…

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Added by Paul Potratz on April 22, 2016 at 2:45pm — No Comments

Are New Opportunities a Distraction?

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.

In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.



Comment below for future Think Tank Tuesday ideas!…

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Added by Paul Potratz on April 19, 2016 at 4:45pm — No Comments

A New Way to Measure Engagement

How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.

If you plan on getting the most out of your website, this week's Hard Facts is for you. Samantha will teach you how…

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Added by Paul Potratz on April 15, 2016 at 4:43pm — No Comments

The Benefits to Putting "Text Us" Buttons on Car Dealer Sites

Businesses in every industry are using the Internet to increase their visibility and gain more loyal customers. Online advertising is a tool that you cannot afford not to use. By establishing an official company website, you…

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Added by Roy Revill on April 13, 2016 at 5:30pm — No Comments

4 Parallels of the Auto Industry and the NFL

The 2016 NADA conference in Las Vegas proved connections are the single most important factor of this business, and any business for that matter. To lead, you must be able to connect with a team, and from there an audience, and beyond that, the world. The focus…

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Added by David Metter on April 13, 2016 at 11:57am — No Comments

The top myths about auto insurance

The complexities and lack of clarity about the methods of calculating premiums and including certain exceptions in car insurance policies have left people guessing and this has resulted in some myths that float in the air. No one knows for sure as to what can qualify for an insurance claim and what might be debarred from claiming. Myths are often considered to be true and this leads to misunderstandings.…

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Added by Simon Hopes on March 14, 2016 at 8:32am — No Comments

DealerTV for Automotive Dealerships

Auto dealership tv

Digital dealership system

When a customer comes to a dealership to have the car serviced, they need something to do. Most of them will grasp for their phones to kill the time, but you can use the advantage of having them in your waiting room by offering them content. Content can be displayed on your dealer TV using the amazing technology of digital signage.

How…

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Added by Thomas F. Jung on March 11, 2016 at 4:57am — No Comments

Female Customers in Sales or Service

A brand-new survey just completed by drivingsales.com gives clear insight into why you need to be ramping up your skills for selling to female drivers if you want to excel in today’s marketplace.  That and the fact that female Customers influence 80% of all car buying…

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Added by David Lewis on March 1, 2016 at 9:40am — No Comments

Is It Worth Investing in Dealership CRM Software

The simple answer to this question is:  It depends on how much you value your Customers.

Over the last 20 years the automotive sales process has changed dramatically due to advanced technologies and the…

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Added by David Lewis on February 25, 2016 at 8:38am — 1 Comment

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Building Credibility Through Defining Terms

Posted by Michael Hargrove on May 25, 2016 at 12:52pm 0 Comments

What would it mean to you if you were to pick up a skill that…

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Most Segments Showed Good Retention Last Week

Posted by Black Book on May 24, 2016 at 4:22pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

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BLACK BOOK SIGNS BULLSEYE PROSPECTING DISTRIBUTION AGREEMENT WITH GAUSS DIGITAL MARKETING

Posted by Black Book on May 24, 2016 at 4:19pm 0 Comments

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with Gauss Digital Marketing to leverage Bullseye Prospecting as…

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Top 15 Service Advisor Myths

Posted by Jeff Cowan on May 24, 2016 at 3:28pm 1 Comment

Myths are dangerous things. They are invented from misinformation and the…

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How to Tell Your Brand Story

Posted by Paul Potratz on May 24, 2016 at 11:34am 0 Comments

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in…

Continue

The Automotive Marketing Home Run

Posted by David Metter on May 24, 2016 at 10:30am 0 Comments

The four bases that…

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