LEASE OFFERS HEAT UP AHEAD OF MEMORIAL DAY SALES
Swapalease.com, the nation’s largest car lease marketplace, reports several aggressive lease deals in May according to its Wantalease.com new lease online marketplace. Fifteen popular cars and trucks are being offered this month with monthly payments of $200 or less.
Five cars are offered for less than $149 per month, headlined by the Chevrolet Malibu LT, which can be leased for $149 monthly and…
Added by John Sternal on May 20, 2015 at 4:51pm — No Comments
Car Values Continue the Slide Down While Pickups Remain Strong
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
This week, the Black Book editors received feedback from the lanes with comments such as: “Dealers feel that the…Continue
Added by Black Book on May 19, 2015 at 2:33pm — No Comments
Black Book Lender Solutions announces it has released its latest white paper, “Collateral Insight Is Critical To 84-Month Auto Loans”, where Black Book takes a look at how collateral data impacts the decision to expand a portfolio with longer-term loans.
Several factors are driving longer-term auto loans today: The desire to expand lender portfolios; rising vehicle transaction prices; and the need to…
Added by Black Book on May 18, 2015 at 2:56pm — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--May 18th--Flick Fusion (www.flickfusion.com) announced today that the Cardinale Automotive Group (member of the Cardinale-Group of Companies), one of the nation's top Internet auto retailers with 17 stores in California and Arizona, has increased sales velocity 36 percent since it switched to Flick Fusion for its video inventory marketing needs. In May 2014, the Cardinale Automotive Group's…Continue
Many of us in the marketing department have been trying to reach prospects and customers by email since time began. The problem is that response rates (opening, reading and taking action) are droping like a stone. On average an email is only opened, even by someone who knows you 8-11% of the time. And response rates are under 2%. But text messaging (also known as SMS) can get as much as a 75% open rate.
According to a study posted on …Continue
Added by Torrey Russell on May 13, 2015 at 6:30pm — No Comments
Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment. The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape. Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.
1. Mobile is Exploding
29% of web traffic page views are…Continue
Added by David Metter on May 5, 2015 at 8:49am — No Comments
Enhanced Video Content, Marketing & Distribution Features Create Calls to Action and Increase Conversion, Show and Sales Rates for Auto Dealers
Urbandale, IA--May 4th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today that it has been selected by Autos On Video® Inc, a pioneer in video walk around technology, to integrate the Autos On Video real video inventory application…Continue
Most dealerships E commerce managers believe they are at the top of the technology game when they pay for large budgets that serve up ads, based on IP addresses, or cookie based ads. With the age of revolving IP addresses and cookie awareness, this form of advertising is losing ground quickly, no one has a static IP anymore, and consumers do not even pay attention to those…Continue
Added by Daniela Francheska Sherrod on March 12, 2015 at 3:14pm — No Comments
A recent study on customer loyalty to dealership revealed interesting insights into the behavior of automotive shoppers.
Customer data, compiled from car buyers of varying ages, gender, geographic location, and media consumption, aimed to measure the impact of these factors on customer loyalty in the automotive industry. After studying dealership customer media surveys since 2006 and reviewing more than 73,300 media usage surveys, Mudd Advertising concluded that differences in age,…Continue
Added by Britt Bischoff on March 2, 2015 at 2:30pm — No Comments
Urbandale, IA--February 24th, 2015--Flick Fusion (www.flickfusion.com) today announced it has released an upgraded version of its mobile apps for iPhone and Android devices. Lot service companies that provide auto dealers with inventory videos can now use mobile devices to shoot high-quality HD video, text or email videos to clients, extract images from videos and upload videos to websites, YouTube, Facebook and other third-party…Continue
Added by Brian Cox on February 24, 2015 at 12:04pm — No Comments
Urbandale, IA--February 2nd, 2015--Flick Fusion (www.flickfusion.com) today announced the availability of 2015 makes and models in an expanded library of PicMotion new vehicle inventory videos. In partnership with Chrome Data (www.chromedata.com), Flick Fusion's PicMotion videos make it easy for auto dealers to turn new vehicle inventory listings into rich video content optimized for video SEO. Up to five…Continue
Added by Brian Cox on February 2, 2015 at 11:25am — No Comments
Automotive Recruitment Has Gone From High Technology And No-Touch, To High Technology And High Touch With The Inclusion Of A…Continue
Having an online presence in the present day is great for your business especially in the auto dealership industry. This is because now more than ever people want to do most things from the comfort of their homes and offices and at the same time there are plenty of financial institutions that have been set up to…Continue
Added by Fred G. Slabine on January 13, 2015 at 1:04pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, unveiled results of its latest survey showing that 82% of drivers across the U.S. would consider getting a used car or truck lease that was three years old. Swapalease.com is studying the consumer appetite for used leasing and presented an online survey in front of 2,500 drivers across the country during November, 2014.
One of the benefits of a used lease would include a lower monthly payment, and approximately a third of…
Added by John Sternal on January 8, 2015 at 4:36pm — No Comments
Each year OEMs add more and more advanced technology to their vehicles. As a result, the skill set demanded of today’s technician has transitioned from one that is purely mechanical, into one that is more technology-based. Up until now, technicians have had access to master techs at their respective manufacturers to…Continue
Added by Richard Holland on January 8, 2015 at 8:30am — No Comments
In the current economic times, having a business website is crucial for virtually all the businesses. This is more so in the car dealership industry where the majority of the buyers are conducting online searches in pursuit of the best deals. However, having a website is not the only thing that is required as it has to be good and reflect on the search engine results. To achieve this for your auto dealer website, you have to make it user friendly. This is because currently, one of…Continue
Added by Fred G. Slabine on January 7, 2015 at 1:22pm — No Comments
Urbandale, IA--January 5th, 2014--Flick Fusion (www.flickfusion.com) today announced a collaboration with ZMOT Auto (www.ZMOTauto.com), a leading automotive digital velocity firm, to produce vehicle inventory videos with voiceovers in a conversational style for Spanish-speaking car buyers. Auto dealerships that cater to a Spanish-speaking clientele can now include inventory videos as part of a comprehensive…Continue
Urbandale, IA--December 22nd, 2014--Flick Fusion (www.flickfusion.com) today introduced VidMagnetTM, a powerful addition to inventory videos that leverages Video SEO (VSEO) and drives more traffic from YouTube and other video websites to auto dealer websites. When a dealership sells a vehicle featured in an inventory video, normally that video is removed from the Internet. With VidMagnet, the video stays on the Internet indefinitely…Continue
Added by Brian Cox on December 22, 2014 at 12:26pm — No Comments
Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.
These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…Continue
Added by Rob Hagen on December 8, 2014 at 10:30am — No Comments
Question: How much money is sitting in your Dealership Management System (DMS) right now?
Added by Matt Rodeghero on December 5, 2014 at 4:19pm — No Comments