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All Blog Posts Tagged 'auto' (401)

10 Ways To Effectively Interact With Women Buyers

Women purchase over 50% of the cars bought and play a major role in over 85% of car purchases. 

Women are not only coming in more armed with researched information, but they are practical, savvy, and open to change. They want to develop a relationship of trust…

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Added by The Mar-Kee Group on August 12, 2016 at 4:00pm — No Comments

Too Many Hands In The Cookie Jar

Hi,

It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining. Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while working and…

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Added by Stan Sher on July 22, 2016 at 3:00pm — No Comments

Need of a locksmith service and its effective source

Have you lost your home keys? Or, do you want to improve this? A professional locksmith can assist you in this situation. Lock system is the main source of ensuring your safety along with your property. But this is quite true that we often neglect this particular mechanical item and for that we have to pay. Auto locksmith service is…

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Added by Diyana on July 11, 2016 at 4:00am — No Comments

Your Website IS Your Showroom

There was a time when dealerships hated the internet.  I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you…

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Added by Kim Orr on June 29, 2016 at 10:04am — 1 Comment

Winning Starts With WHY: The Critical Role of the "Why Factor" in the Auto Industry

Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars. Successful dealerships equip their team…

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Added by David Metter on June 17, 2016 at 4:49pm — 1 Comment

Where's your money going?

Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!



Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!



In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…

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Added by Paul Potratz on June 7, 2016 at 3:51pm — No Comments

AmazonAuto – Really?

Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek around corners looking for trends that have potential teeth and which could impact the automotive industry. 

 

Recently I have become very concerned, as there…

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Added by Joe Orr on June 7, 2016 at 9:31am — No Comments

Defining Your Brand

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.

Watch these episodes to help develop your brand and become a successful business!…

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Added by Paul Potratz on May 31, 2016 at 4:58pm — No Comments

Setting up Google User Explorer

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.

You can also create segments to narrow down users who performed a certain action or engaged with specific content.  From these discoveries, you can personalize your website based on relevance.…

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Added by Paul Potratz on May 27, 2016 at 10:22am — No Comments

How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.

If…

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Added by Paul Potratz on May 24, 2016 at 11:34am — No Comments

Using Twitter to Grow Your Brand

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.

If you're an advertising or marketing…

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Added by Paul Potratz on May 20, 2016 at 3:57pm — No Comments

Can you create a timeless brand?

What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand.  It’s more than a slogan or the logo that comes with any business. Watch now to see what Andy had to say about branding: …

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Added by Paul Potratz on May 17, 2016 at 2:23pm — No Comments

Auto Attribution: Are We Stuck in the Minor Leagues?

There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench…

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Added by David Metter on May 16, 2016 at 11:29am — No Comments

Auto Sales Success With Text Messaging and Short Code Marketing

For some reason, the widespread use of text messaging by American smartphone users has only begun in recent years. Compared to Latin America and Europe, the United States is just starting to take advantage of the diverse functionality of Short Message System (SMS) marketing.



It was not until 2014 that Americans really embraced text messaging. Whereas mobile phone users in Europe essentially grew up with advanced SMS…

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Added by Roy Revill on May 11, 2016 at 4:01pm — No Comments

How do you define your brand?

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …

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Added by Paul Potratz on May 10, 2016 at 5:14pm — No Comments

How to be... Everywhere!

You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.

If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com…

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Added by Paul Potratz on May 6, 2016 at 9:02am — No Comments

Great Leaders Must Let Go...Sometimes

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.

Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…

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Added by Paul Potratz on May 3, 2016 at 3:19pm — No Comments

Can Facebook Instant Articles help your business?

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70% less likely to leave the article once they’re there.



Watch this week's Hard Facts now for more info!…

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Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments

What's holding your business back?

How do you see your business growing to meet the changing demands of your customers?

In this week's Think Tank Tuesday, I'm joined by the Director of the Association of Danish Dealers.



Thomas Møller Sorensen addresses the change that is currently needed for businesses in Denmark to remain profitable. As a business owner, insecurity and resistance to change will hinder you from successful new business models.

Can you adjust your current processes to create new successful…
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Added by Paul Potratz on April 26, 2016 at 3:56pm — No Comments

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Digital Moments and Mobile Tech: Auto Marketing for the Modern Car Shopper

Posted by Mike Snellenberger on August 25, 2016 at 3:00pm 0 Comments

Today’s tech-savvy shopper relies on internet research and mobile technology to make purchasing decisions. Every time potential customers conduct a search, it creates a digital moment ~ a brief, online interaction that answers an immediate…

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Highline Dealers; How Do You Deliver The Best Service Experience?

Posted by Ken Hite on August 25, 2016 at 2:45pm 0 Comments

According to J.D. Power's 2016 CSI study, the key areas that dealers need to pay specific attention to are...

  • Wait Time: Consumers are willing to wait 1-2 hours for service. Unfortunately, the majority of customer…
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Chattel Mortgage: Benefits And How It Is Work

Posted by Samuel on August 25, 2016 at 1:10pm 0 Comments

The Chattel Mortgage is the commercial finance product wherever customers to takes the ownership of chattel (Vehicle) at the period of the purchase.

How Does The Chattel Mortgage Work?

Under the chattel Mortgage…

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Smartphones Are a Game-Changer

Posted by Joseph Little on August 25, 2016 at 1:09pm 0 Comments

 

Smartphones are responsible—in a BIG way—for how the automotive market is changing. Not only are consumers more mobile,…

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ANNUAL SWAPALEASE.COM NFL & CARS SURVEY SHOWS "TESLAS" WOULD MAKE A GOOD NAME FOR AN NFL FRANCHISE

Posted by John Sternal on August 24, 2016 at 5:09pm 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, today announced results of its NFL & Cars Survey, where thousands of drivers across the country made predictions about their favorite NFL teams, and also paired up certain cars…

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How to Prepare Your Dealership for the Coming Recession

Posted by Jeff Cowan on August 24, 2016 at 2:35pm 0 Comments

Our economic future is not going to be smooth sailing. In order to successfully…

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