All Blog Posts Tagged 'auto' (303)

FlickFusion Introduces Timeline Marketing, an Award-Winning Innovation That Expands Auto Dealer Presence on the Internet

FOR IMMEDIATE RELEASE

Urbandale, IA--September 15th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced Timeline Marketing, a powerful tool that allows auto dealer personnel to update new and existing videos with dealership marketing messages in the form of banners and overlays. With a few simple clicks, inventory and dealership videos on both the dealer's website and on…

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Added by Brian Cox on September 15, 2014 at 11:50am — No Comments

Flick Fusion Announces VidMail, an EMail Marketing Tool That Makes it Easy for Auto Dealers to Send Customized Video Emails

FOR IMMEDIATE RELEASE

Urbandale, IA--September 8th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today announced the availability of VidMail, a video email marketing tool that makes it easy for auto dealer personnel to create customized videos for lead inquiries without ever having to leave their desk. Video emails are a proven way to increase open rates, click-throughs and…

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Added by Brian Cox on September 8, 2014 at 11:15am — No Comments

Faces of University VW Market Volkswagen in Albuquerque, NM

Meet the staff of University VW Market Volkswagen of Albuquerque serving , Rio Rancho, Santa Fe, NM committed to providing the best customer care in auto sales, parts, collision center, special financing, make ready, reception and more.…

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Added by MANNY LUNA on September 7, 2014 at 7:45am — No Comments

Is Your Marketing Really Working?

With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show…

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Added by Jamil Zabaneh on September 4, 2014 at 10:44am — No Comments

Flick Fusion Introduces First Video Marketing Platform for Auto Dealers That Automates Production & Increases SEO Rankings

FOR IMMEDIATE RELEASE

Urbandale, IA--August 18th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced the first video marketing platform for auto dealers that automates the video production process, increases organic SEO rankings, increases conversion rates and generates more leads to the dealership. With the addition of several recent and planned product roll-outs, Flick…

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Added by Brian Cox on August 18, 2014 at 9:10am — 1 Comment

The Key to Increased Service Absorption Is Efficiency

Last week, Automotive News highlighted Redlands Auto Plaza, a Southern California dealership that is doing some pretty creative things within their service department to increase absorption.…

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Added by Richard Holland on July 17, 2014 at 7:30am — No Comments

The Impact Of Social Media On Automotive Advertising - Yesterday, Today and Tomorrow!

Technology driven solutions are changing the automotive advertising industry even as I write this post. During my 35 plus year career in the auto industry I have observed the shift from newspaper, direct mail, radio and TV to email, text and internet based communications to sell cars and service. Why then are so many auto dealers surprised when I tell them that the next generation of car buyers will rely on social media and consumer generated content vs. today's more dealer centric marketing… Continue

Added by Philip Zelinger on July 3, 2014 at 2:28pm — No Comments

Create Great Used Car Marketing Videos with just an iPad

A lot of dealers have had success with our iCar Video New Car marketing program but all of my friends ask what they can do for their used cars. Until now, I haven't had a good answer that let them make good looking videos consistently, in a way that was fast and easy.
Today, I am going to share with you a fast and easy method for my dealer pals to create Used Car marketing videos in minutes with nothing more than an iPad mini ($249 at Walmart) and iMovie ($5 on…
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Added by Mathew Koenig on June 27, 2014 at 3:00pm — No Comments

Google Android Auto: What It Means For Your Dealership

Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system…

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Added by Josh Knutson on June 26, 2014 at 1:43pm — No Comments

How to effectively utilize craigslist to advertise for open positions, AND why should I bother?

These simple questions and answers will help you see the light!

Q: How much traffic does craigslist get?

A: More than 50 billion page views per month

Q: How many people use craigslist?

A: More than 60 million each month in the US alone

Q: What languages does craigslist support?

A: Catalan, Danish, Dutch, English, Filipino, French, German, Italian, Norwegian, Portugese, Spanish, Swedish, Turkish

Q: How many classified ads does craigslist…

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Added by Kevin "Friend Me" Bradberry on June 10, 2014 at 11:30pm — 6 Comments

Why Can't You Lease A Tesla?

No doubt, Tesla has become a highly successful car brand with a growing roster of fans. The company recently introduced a new, guaranteed "buy back" program that offers to buy back a Model S between 36 – 39 months at a guaranteed residual.



On the surface this is positioned as a lease program. But it's really not a lease because you have to finance and pay taxes on the full vehicle.



Why can't you just lease a Tesla? Government regulations mean the $7,500 Plug-In Electric…

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Added by John Sternal on May 15, 2014 at 8:58am — 2 Comments

Retro Features People Still Seek in a Car

Yes, there are car shoppers in 2014 that still look for a cassette deck in a vehicle. Swapalease.com analyzed more than 20,000 vehicle searches on its popular car lease marketplace to find items and features people still seek in a car or truck. Some items were popular decades ago, while others have traditionally been only for select tastes.



T-Tops: If you’re old enough to be a fan of “Smokey And The Bandit,” you’ll realize why T-Tops are still a fan favorite for some. These car…

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Added by John Sternal on May 9, 2014 at 9:43am — 1 Comment

YouTube Video Marketing for Dealerships

 

They say a picture is worth a thousand words.  If that’s the case, what is a video worth?  46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.  As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers?  Video marketing and YouTube in particular, can help bring your dealership…

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Added by Jason Turner on May 8, 2014 at 10:30am — No Comments

Car Lease Credit Approvals Rise Slightly From Previous Month

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of March were at 69.6%, up from last month’s yearly low of 66.7%. The 69.6% approvals mark is also the level of the last three months, indicating a credit approvals landscape that continues to hover near the “healthy” mark of 70%.



The credit approvals rate over the last twelve months stands at 71.7%. Prior to March, the approvals rate had continuously dropped from early fall…

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Added by John Sternal on April 22, 2014 at 1:59pm — No Comments

Why Auto Sales People Need to Understand How Their Dealer' Floor Plans Work

In the auto industry, there are many pieces that make up the whole market -  from manufacturers to dealers to parts suppliers to distribution and transport to the financing of all these operations on many different levels. I come from the banking side of the industry. Specifically, how new car franchises and private dealers "floor plan" both new units from manufacturers or used units from auctions, dealer trades or trade ins.

One of the biggest inefficiencies in a dealerships…

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Added by Brandon Macomber on April 18, 2014 at 4:06pm — No Comments

Top 5 Best Practices when posting to eBay classifieds

Top 5 Best Practices on eBay Classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical…

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Added by Jason Turner on April 15, 2014 at 4:28pm — No Comments

People Change Cars Like They Change Their Phones

How much influence does ‘change’ have on today’s car shopper? In the past, financial motivations drove the behavior of car shoppers, but our desire to simply change is viewed as the main reason we shop for a car today, according to a new study from the car-leasing marketplace Swapalease.com.

 

According to results of an online survey presented to more than 1,000 drivers across…

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Added by John Sternal on April 8, 2014 at 9:13am — 1 Comment

A New Peak Is Established! Used Car & Truck Prices Rise For Spring Season.

 

Hello and welcome to this week’s edition of Used Car Market from Black Book. And by springtime, not just because the calendar says we have reached that point in the year, but after talking with a couple of industry folks in Detroit, the DC area and even from…

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Added by MANNY LUNA on March 30, 2014 at 4:00am — No Comments

Monthly Lease Payments See Rise From Year Ago

Swapalease.com, the nation’s largest car lease marketplace, reports that the average monthly payment for a car lease on the road in February is $591.70, up from last month’s average of $572.42 and compared with an average payment of $569.23 a year ago.



Compared with year-ago payments on today’s most popular vehicles, the Chevrolet Volt has had the largest monthly payment decline dropping from $424.50 a year ago to $297.56 today. The aggressive lease deals and incentives on Volt…

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Added by John Sternal on March 27, 2014 at 10:15am — No Comments

The Automotive Advertising Experts Show on March 28th 2014 Will Feature An Interview With Michael Wynns Discussing The Automotive Leadership Roundtable & Awards, (ALR)

The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal.  Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March…

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Added by Philip Zelinger on March 26, 2014 at 7:10pm — 2 Comments

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