There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to…Continue
Added by Mike Gorun on February 4, 2016 at 9:17am — No Comments
You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating…
Added by Joseph Little on February 1, 2016 at 5:14pm — No Comments
If you have been in this business a while, you are probably amazed at the changes that have taken place in the auto sales process, especially when it comes to how salespeople view the Customer today. Over the past 20 years there’s been a concerted effort from the…Continue
I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a…Continue
Hey Everyone, Happy New Year!
Just Bolt-Ons - Just letting you know about a new Performance Auto Parts business catered to working with both consumers and auto dealers to provide them all the performance parts that they may want. Whether it's as simple as an exhaust setup, cold air intake, or a supercharger/turbo upgrade.
The need of a locksmith could pop up at any time without any prior notice. In case of emergency lockdowns, only a locksmith is a best person to take you out of the problem. A good locksmith service is the one that reaches emergency destination exactly on time or in the least possible time so that the problem can be solved as soon as possible. A locksmith is an expert person trained in dealing with all the issues related to lockdowns and installation of new lock system in your vehicle. No…Continue
Added by Simon Hopes on December 29, 2015 at 6:00am — No Comments
There is an old saying that good things come to people who wait, but better things come to those who go out and get them.
In the car business we often think of aggression as something used to control the Customer and get them to do what we want. This kind of aggression is not good and has no…Continue
Added by David Lewis on December 3, 2015 at 8:34am — No Comments
In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay…Continue
Added by David Metter on November 27, 2015 at 7:55am — No Comments
How true is that old saying, “If you do what you always did, you will get what you always got?”
Unless you want to stay locked in a world of mediocre success for the rest of your career, you need to change the way that you approach auto sales. If you are only selling 10 to 12 cars…Continue
Added by David Lewis on November 18, 2015 at 9:15am — No Comments
Traditional hiring processes in the automotive industry are based on finding someone with past experience in the business. The types of questions you ask would normally have to do with past results and the candidate's reasons for leaving their last…Continue
Added by David Lewis on November 12, 2015 at 10:24am — No Comments
In order to be successful in today’s extremely competitive Retail Automotive Industry, Customers need to feel more than just satisfied with their experience in your Dealership; their satisfaction needs to exceed their expectations if you want to maintain and/or grow a thriving…Continue
Added by David Lewis on November 9, 2015 at 7:53am — No Comments
The used car market is flourishing today and when someone goes to a Dealership to look for a previously owned vehicle, they have a dozen questions they would like answered. For some customers, there is hesitation in purchasing a used versus a new vehicle, but the price drop often…Continue
Added by David Lewis on October 21, 2015 at 10:18am — No Comments
Drive traffic to your website with…Continue
Added by Criss Castle on October 6, 2015 at 6:30pm — No Comments
Underperformance by Salespeople today is often the result of a lack of proper training or motivation. When left to their own devices, Salespeople may fall into a comfort zone that gives them mediocre results on a consistent basis. As a Manager or Dealer…Continue
Added by David Lewis on October 6, 2015 at 9:06am — No Comments
Every new car Dealership has factory brochures and print materials that explain the various models and option packages of the vehicles they sell. These are not just for the Customer but also for the Salesperson who wants to learn their product in order to be…Continue
We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?
When asked what she finds to be a best practice and…Continue
Added by Paul Potratz on September 17, 2015 at 4:07pm — No Comments
Are you sick of hearing about social media? Is it because you secretly just aren't sure how to use it or don't want to invest the time in it? Well, you are not alone. There are plenty of other car salespeople who have been wondering if they need to jump on the bandwagon or just stick to their…Continue
Added by David Lewis on September 17, 2015 at 9:00am — No Comments
Reputation Management is a key component to conducting business online. That being said, on Labor Day (September 7, 2015), Auto Dealers and Consignors were provided a platform to provide feedback regarding their experiences with buying and selling vehicles on the internet through auto auctions all over the U.S. and Canada. AuctionVcommerce.com made its debut as the first, and only, online auto auction review site - connecting dealers, consignors, auto auctions, and technology vendors. in an…Continue
Added by Kelly Bianchi on September 13, 2015 at 10:01pm — No Comments
Are you incorporating the auto service department into your sales presentation?
If not, you should start so immediately! There is a reason why most successful car salespeople make the service department the last stop on…Continue
Added by David Lewis on September 11, 2015 at 11:00am — No Comments