There’s one thing that all auto franchises have in common when it comes to service: battling independent auto shops. I’m fairly certain that not a day goes by when you have either a customer on the phone or in person who is price-shopping you with an independent. There are many ways to build value in dealership service…Continue
Added by Richard Holland on February 6, 2014 at 10:06am — No Comments
FOR IMMEDIATE RELEASE
(February 4, 2014) - Broomfield, CO. The buzz surrounding DealersLink® — one of the most exciting companies in the automotive industry — was abundant at NADA this year. DealersLink® ran over 500 dealer demos at the show and impressed dealers with its new release of the V4 Game Changer.
DealersLink® is gaining more attention as one of the most innovative companies in the auto industry — DealersLink® experienced a 50 percent growth rate in 2013 and…Continue
Added by Devon Peterson on February 4, 2014 at 8:29am — No Comments
I had a new salesperson in a dealership call me and the main thing that we talked about was how training was nonexistent at the dealership that he worked at. It reminded me of how years ago when I joined the automotive industry I was sat in a room with four other people and the sales manager told us…Continue
Added by J.R. Batchelor on January 22, 2014 at 9:51pm — No Comments
Car owners should always ensure that their car is in good working condition. This increases car efficiency and takes preventative measures for future problems. One important part of your car that must be checked during regular repairs is the wheel alignment.Wheel alignment ensures that the car wheels are parallel to each other and at right angle to the ground. Properly aligned wheels will move straight even if the…Continue
Added by Pat McKemy on January 8, 2014 at 5:00am — No Comments
When you log into www.gmail.com today, you will be greeted with a new feature that has been long overdue. For years you have been hitting the link, show images. Today, Google has opted you in to their new feature which allows images to be displayed in each email from any sender…Continue
Added by Jason Mickelson on December 14, 2013 at 11:30am — No Comments
As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls.
We all know that the hardest part in the…Continue
Added by J.R. Batchelor on December 9, 2013 at 10:35am — No Comments
You recognize the line “scissors beats paper” from the kid’s game Rock, Paper, Scissors. Scissors cuts paper. Cutting paper is good, when the paper you’re cutting is your repair orders, inspection sheets, authorization forms and the other 10 to 30 pieces of paper your service department has to create, print…Continue
Added by Mark Sinanian on December 9, 2013 at 10:00am — No Comments
(December 9, 2013) - Broomfield, CO. DealersLink®, the creator of the first dealer-to-dealer marketplace in the United States, today launched CloudCam HD™, an android based camera that runs the ExportPro® Mobile app. CloudCam HD™ drastically simplifies the process of uploading vehicle photos for auto…Continue
Added by Devon Peterson on December 9, 2013 at 8:30am — No Comments
Using Contests and Games in Your Marketing
Marketing your products in today’s world is tough. With so many competing messages on every media channel, simply putting an ad out just isn’t enough anymore. As a marketer, you’re constantly looking for new ways to get your customers interested and invested in your products, but that’s easier said than done.
You are probably using many forms of marketing that do a great job at increasing your brand…Continue
Added by Larry Craig on November 22, 2013 at 10:30am — No Comments
As I’m sure you’ve heard, Blockbuster Video has gone out of business. DISH Network, which owns Blockbuster, officially announced last week that they would be closing all 300 U.S. Stores. There was a time when local video stores were the dominant retail outlets to rent movies from. Then…Continue
Any dealership can sell more vehicles for more money right now. It’s a fact, not an opinion. The only thing keeping you from doing so is you. It’s your dealership and it’s your choice. You choose to win and you choose to lose, but make no mistake about it; it’s always up to you.
Step 1: Decide — The root of the word “decide” means “to cut off.” You must cut off any possibility of anything else. You must decide that you can and will sell more for…Continue
Added by Mark Tewart on November 5, 2013 at 9:00am — No Comments
While we all know that texting while driving is very dangerous, texting your consumers without consent may now be just as precarious.
The Telephone Communications Protection Act (TPCA) has recently been updated with new rules regulating the way your…Continue
Added by Josh Knutson on November 4, 2013 at 3:59pm — No Comments
Many years ago, I wrote an article titled “The Road To A Sale Is Broken.” Well, it’s not only still broken, it’s fractured beyond recognition.
Attention dealers: Take the time this week to review and rethink from scratch every step in your routing procedures. Review these steps from beginning to end, and review all team members involved both on the front line and behind the scenes. Review all the technologies you have and determine what is the most effective use and…Continue
Added by Mark Tewart on October 31, 2013 at 9:00am — No Comments
The intention of goal setting is to look toward the future and think of and plan for what you desire. Goals provide hope. My definition of hope is “Having Optimistic Predictions & Emotions.” However, goals can create your biggest stumbling block to getting what you desire.
Ralph Waldo Emerson said, “The only thing that will grow is that which you give energy to.” To focus your mind on what you desire is great. Concentrate on the why? “When the why gets strong…Continue
Added by Mark Tewart on October 29, 2013 at 9:00am — No Comments
Before you think I am nuts, let me explain. The factory gives customer service surveys and dealerships give customer surveys. Everyone seems to talk about Customer Satisfaction Indexes. Measuring your success and failure is obviously important. However, is customer service really about numbers? In customer service, the most important customers are the one’s who hate you the most and the one’s who do business with you the most.
People like to have nice things said about them.…Continue
Added by Mark Tewart on October 24, 2013 at 9:00am — No Comments
What business are you in? “The car business” would probably be your normal answer. I would invite you look deeper into that question. Rarely, is your first answer to that question your most accurate answer. The majority of businesses fail, or fail to reach their potential, because the owner and managers haven’t figured out the most important and most basic question: “What business are we in?”
Saying you are in the car business seems logical. However, that answer does not stir…Continue
Added by Mark Tewart on October 22, 2013 at 9:00am — No Comments
Michael Jackson and Billy Mays passed away in the same week. The passing of Billy Mays made the news but Michael Jackson dominated it. The underlying message sent from the media is that entertaining is good and somehow noble, but selling and marketing is bad. My question for you is the following: Do you allow this flawed thinking to keep you from being successful in your sales and marketing?
The news coverage of Michael Jackson life was largely reverential and fit for king,…Continue
What would you do in your sales career if you did not have limitations? Everyone has self-imposed limitations. These limitations can stem from several strong forces – environment, childhood experiences, workplace profiling, etc. Never allow anyone to pigeonhole you into who you supposedly are or who you are not.
People in your work environment continually judge you as to what your strengths and weaknesses are, and what you can or cannot do. You must realize that all of these…Continue
Added by Mark Tewart on October 9, 2013 at 8:47am — No Comments
If you were to follow around the most successful salesperson you know for a week and then follow a failing salesperson for the same amount of time, the differences would be glaring. It boils down to successful habits. What you do habitually in small incremental actions adds up to huge differences in results by the end of just one week.
Recently, I was visiting a dealership where some of the salespeople had attended a sales seminar I had conducted. One of the attendees of my…Continue
Added by Mark Tewart on October 2, 2013 at 1:03pm — No Comments
Robert Cialdini is a social scientist who wrote the book Influence: The Psychology of Persuasion. In the book, Cialdini describes six different influences that get people to say “yes.” In this article, I would like to review those six influences and how that relates to selling vehicles, and add one more form of influence that will assist you in getting your customer to say “yes!”
Reciprocation — Human nature creates an urge to pay back debts. These debts can be in the…Continue
Added by Mark Tewart on September 27, 2013 at 9:46am — No Comments