Last week, Automotive News highlighted Redlands Auto Plaza, a Southern California dealership that is doing some pretty creative things within their service department to increase absorption.…Continue
Added by Richard Holland on July 17, 2014 at 7:30am — No Comments
Added by Philip Zelinger on July 3, 2014 at 2:28pm — No Comments
Added by Mathew Koenig on June 27, 2014 at 3:00pm — No Comments
Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system…Continue
Added by Josh Knutson on June 26, 2014 at 1:43pm — No Comments
These simple questions and answers will help you see the light!
Q: How much traffic does craigslist get?
A: More than 50 billion page views per month
Q: How many people use craigslist?
A: More than 60 million each month in the US alone
Q: What languages does craigslist support?
A: Catalan, Danish, Dutch, English, Filipino, French, German, Italian, Norwegian, Portugese, Spanish, Swedish, Turkish
Q: How many classified ads does craigslist…Continue
No doubt, Tesla has become a highly successful car brand with a growing roster of fans. The company recently introduced a new, guaranteed "buy back" program that offers to buy back a Model S between 36 – 39 months at a guaranteed residual.
On the surface this is positioned as a lease program. But it's really not a lease because you have to finance and pay taxes on the full vehicle.
Why can't you just lease a Tesla? Government regulations mean the $7,500 Plug-In Electric…
Yes, there are car shoppers in 2014 that still look for a cassette deck in a vehicle. Swapalease.com analyzed more than 20,000 vehicle searches on its popular car lease marketplace to find items and features people still seek in a car or truck. Some items were popular decades ago, while others have traditionally been only for select tastes.
T-Tops: If you’re old enough to be a fan of “Smokey And The Bandit,” you’ll realize why T-Tops are still a fan favorite for some. These car…
They say a picture is worth a thousand words. If that’s the case, what is a video worth? 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers? Video marketing and YouTube in particular, can help bring your dealership…Continue
Added by Jason Turner on May 8, 2014 at 10:30am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of March were at 69.6%, up from last month’s yearly low of 66.7%. The 69.6% approvals mark is also the level of the last three months, indicating a credit approvals landscape that continues to hover near the “healthy” mark of 70%.
The credit approvals rate over the last twelve months stands at 71.7%. Prior to March, the approvals rate had continuously dropped from early fall…
Added by John Sternal on April 22, 2014 at 1:59pm — No Comments
In the auto industry, there are many pieces that make up the whole market - from manufacturers to dealers to parts suppliers to distribution and transport to the financing of all these operations on many different levels. I come from the banking side of the industry. Specifically, how new car franchises and private dealers "floor plan" both new units from manufacturers or used units from auctions, dealer trades or trade ins.
One of the biggest inefficiencies in a dealerships…Continue
Added by Brandon Macomber on April 18, 2014 at 4:06pm — No Comments
With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:
1.) New eBay accounts require some “Seasoning” similar to the historical…Continue
Added by Jason Turner on April 15, 2014 at 4:28pm — No Comments
How much influence does ‘change’ have on today’s car shopper? In the past, financial motivations drove the behavior of car shoppers, but our desire to simply change is viewed as the main reason we shop for a car today, according to a new study from the car-leasing marketplace Swapalease.com.
According to results of an online survey presented to more than 1,000 drivers across…
Hello and welcome to this week’s edition of Used Car Market from Black Book. And by springtime, not just because the calendar says we have reached that point in the year, but after talking with a couple of industry folks in Detroit, the DC area and even from…Continue
Added by MANNY LUNA on March 30, 2014 at 4:00am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports that the average monthly payment for a car lease on the road in February is $591.70, up from last month’s average of $572.42 and compared with an average payment of $569.23 a year ago.
Compared with year-ago payments on today’s most popular vehicles, the Chevrolet Volt has had the largest monthly payment decline dropping from $424.50 a year ago to $297.56 today. The aggressive lease deals and incentives on Volt…
Added by John Sternal on March 27, 2014 at 10:15am — No Comments
The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal. Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March…Continue
Dealertrack Technologies is pleased to announce the winner of our “Honoring our Heroes” Corvette charity sweepstakes raffle.
Because of the support provided by the entire automotive community, Dealertrack was able to raise over $90,000 for our charity partners. Thank you!
Check out the details at Honoring Our Heroes .
#automarketing #Dealertrack #charity…Continue
Added by Jason Barrie on March 18, 2014 at 8:07am — No Comments
There’s one thing that all auto franchises have in common when it comes to service: battling independent auto shops. I’m fairly certain that not a day goes by when you have either a customer on the phone or in person who is price-shopping you with an independent. There are many ways to build value in dealership service…Continue
Added by Richard Holland on February 6, 2014 at 10:06am — No Comments
FOR IMMEDIATE RELEASE
(February 4, 2014) - Broomfield, CO. The buzz surrounding DealersLink® — one of the most exciting companies in the automotive industry — was abundant at NADA this year. DealersLink® ran over 500 dealer demos at the show and impressed dealers with its new release of the V4 Game Changer.
DealersLink® is gaining more attention as one of the most innovative companies in the auto industry — DealersLink® experienced a 50 percent growth rate in 2013 and…Continue
Added by Devon Peterson on February 4, 2014 at 8:29am — No Comments
I had a new salesperson in a dealership call me and the main thing that we talked about was how training was nonexistent at the dealership that he worked at. It reminded me of how years ago when I joined the automotive industry I was sat in a room with four other people and the sales manager told us…Continue
Added by J.R. Batchelor on January 22, 2014 at 9:51pm — No Comments
Car owners should always ensure that their car is in good working condition. This increases car efficiency and takes preventative measures for future problems. One important part of your car that must be checked during regular repairs is the wheel alignment.Wheel alignment ensures that the car wheels are parallel to each other and at right angle to the ground. Properly aligned wheels will move straight even if the…Continue
Added by Pat McKemy on January 8, 2014 at 5:00am — No Comments