None of us know anyone who would look back on their first car purchase and say, "Ah, I miss the good old days of buying and financing a car?"
Even baby boomers and Generation Xers recall their first car financing deal with groans more normally associated with root canals. Millennials in particular, with their one second click-to-load screen tolerance, have zero patience for that kind of old school process pain.
Having already blown up the traditional car buying experience with…Continue
Added by Zach Klempf on October 4, 2016 at 7:19pm — No Comments
As we’re helping people with some of their biggest investments, it’s our moral duty to be there for our customers by following up on services they’ve initially declined. Ethical practices in the car business go a long way in retaining customers and increasing referrals.
You won’t be…Continue
Added by Richard Keeney on September 27, 2016 at 10:49am — No Comments
Like all car owners, you want to find lower insurance rates; however, they are hard to find. The task will be tedious but if you are able to save on your car insurance, it will boost your budget. There are some facts you have to know and a step-by-step guide to follow to get good quote for auto insurance.…Continue
Added by Simon Hopes on September 16, 2016 at 2:15am — No Comments
Is your sales team committed to giving it their all 100% of the time? Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals.
Our dealership motto:
100% of the customers will…Continue
Added by Richard Keeney on September 8, 2016 at 3:30pm — No Comments
If so, I would like to explore a partnership with your company. My company is Palm Beach County Affordable Online Marketing (PBCASEO) www.pbcaseo.com ;
I am 30-year veteran of the automobile industry with successful experience in sales, F&I,…Continue
Added by Fred G. Slabine on September 8, 2016 at 11:54am — No Comments
With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently, third-party repair…Continue
Added by Larisa Bedgood on September 7, 2016 at 10:43am — No Comments
By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.
For the moment, Amazon is functioning as simply a new…Continue
Added by Joe Orr on August 31, 2016 at 9:07am — No Comments
Women are not only coming in more armed with researched information, but they are practical, savvy, and open to change. They want to develop a relationship of trust…Continue
Added by Richard Keeney on August 12, 2016 at 4:00pm — No Comments
It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining. Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while working and…Continue
Added by Stan Sher on July 22, 2016 at 3:00pm — No Comments
Have you lost your home keys? Or, do you want to improve this? A professional locksmith can assist you in this situation. Lock system is the main source of ensuring your safety along with your property. But this is quite true that we often neglect this particular mechanical item and for that we have to pay. Auto locksmith service is…Continue
Added by Diyana on July 11, 2016 at 4:00am — No Comments
There was a time when dealerships hated the internet. I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you…Continue
Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars. Successful dealerships equip their team…Continue
Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!
Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!
In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…
Added by Paul Potratz on June 7, 2016 at 3:51pm — No Comments
Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek around corners looking for trends that have potential teeth and which could impact the automotive industry.
Recently I have become very concerned, as there…Continue
Added by Joe Orr on June 7, 2016 at 9:31am — No Comments
I'm re-launching my Think Tank Tuesday series next week. Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.
How important is a brand? Critical. Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.
Watch these episodes to help develop your brand and become a successful business!…Continue
Added by Paul Potratz on May 31, 2016 at 4:58pm — No Comments
Google's User Explorer lets us identify individual users by client ID and isolate data. That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.
You can also create segments to narrow down users who performed a certain action or engaged with specific content. From these discoveries, you can personalize your website based on relevance.…Continue
Added by Paul Potratz on May 27, 2016 at 10:22am — No Comments
For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.
Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.
Added by Paul Potratz on May 24, 2016 at 11:34am — No Comments
Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.
If you're an advertising or marketing…Continue
Added by Paul Potratz on May 20, 2016 at 3:57pm — No Comments
What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand. It’s more than a slogan or the logo that comes with any business. Watch now to see what Andy had to say about branding: …Continue
Added by Paul Potratz on May 17, 2016 at 2:23pm — No Comments