Big Tom LaPointe's Blog Posts Tagged 'auto marketing' (2)

Boomers buy more new cars but use web, social media less than younger buyers

I recently helped a friend celebrate his retirement by choosing which new car to purchase for his next chapter in life. As it turns out, his purchase mirrors a national trend that shows ‘baby boomers’ are purchasing more new cars than younger buyers. According to a study by the…

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Added by Big Tom LaPointe on August 12, 2013 at 2:00pm — No Comments

New Car shoppers looking at MORE models & avoid Hybrid / Electric

Shoppers are looking at MORE MODELS in their quest for a new car, according to the annual "Avoider Study" by J.D. Powers. Their 2013 data show buyers consider an average of 2.13 new vehicles during their shopping cycle, up from 3.1 in 2012 and 2.9 in 2011.…

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Added by Big Tom LaPointe on January 31, 2013 at 2:00am — No Comments

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