During the dark ages of the auto industry in the 1970’s, emissions regulations and an epic disregard for quality automotive products…
ContinueAdded by Big Tom LaPointe on April 17, 2016 at 12:00am — No Comments
It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership. It’s quite another to attempt to view it as a vendor.…
ContinueAdded by Big Tom LaPointe on February 28, 2016 at 9:33pm — 16 Comments
In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and…
ContinueAdded by Big Tom LaPointe on August 13, 2014 at 7:30am — No Comments
I recently helped a friend celebrate his retirement by choosing which new car to purchase for his next chapter in life. As it turns out, his purchase mirrors a national trend that shows ‘baby boomers’ are purchasing more new cars than younger buyers. According to a study by the…
ContinueAdded by Big Tom LaPointe on August 12, 2013 at 2:00pm — No Comments
Some say that a dealer doesn’t need overnight chat operators because some research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate,…
ContinueAdded by Big Tom LaPointe on June 18, 2013 at 2:30pm — No Comments
Research indicates that buyers will only visit about three dealerships IN PERSON before taking delivery of their new car, but they may shop dozens online. How do you make sure your store is one of the few they visit? Connect with them using a live chat support software solution 24 hours a day, seven days a week.…
ContinueAdded by Big Tom LaPointe on April 28, 2013 at 1:30pm — No Comments
CarChat24 receives a "Top Rated" Award for Dealer Satisfaction in Chat Products Category
PALM HARBOR, Fla. – Feb. 11, 2013 –…
ContinueAdded by Big Tom LaPointe on March 5, 2013 at 1:00pm — No Comments
In a classic case of "he said, she said" Mercedes-Benz U.S.A. president Steve Canon boasts that R.L. Polk registration data shows they outsold BMW in the luxury vehicle segment by more than 5k units in 2012. Regardless of which German rival truly wins the crown, it will be the second time that Lexus misses the top spot, after leading the pack for 11…
ContinueAdded by Big Tom LaPointe on February 21, 2013 at 11:00am — No Comments
Shoppers are looking at MORE MODELS in their quest for a new car, according to the annual "Avoider Study" by J.D. Powers. Their 2013 data show buyers consider an average of 2.13 new vehicles during their shopping cycle, up from 3.1 in 2012 and 2.9 in 2011.…
ContinueAdded by Big Tom LaPointe on January 31, 2013 at 2:00am — No Comments
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