All Blog Posts Tagged 'automax' (5)

A conference for everyone

There are many conferences and I have been blessed to be a part of some of them lately. My take on Advertising is quite a bit different than most. And so, ironically, I became involved in a conference as different as I am. The Automotive Super Conference in Charlotte NC March 13th and 14th is yes, a Biblically based conference. But, since I am probably the least biblically based speaker I thought I would share why this conference is "for everyone."

I was involved in this…

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Added by Troy Spring on February 27, 2013 at 11:00pm — 17 Comments

3 MAJOR Mistakes you can prevent!

I thought it might be a nice gesture to share what I think are three major mistakes made by dealers when buying direct mail.

1st. Buying for the budget. Many dealerships buy just because they have budget left to spend. This on it's own is not the problem. The problem lies in the fact that normally when this is the case they will just buy any piece that has a current theme on it and expect it to win. An example would be, right now November is coming up and dealers who…

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Added by Troy Spring on October 10, 2012 at 7:00pm — No Comments

Solution Provider Automotive Recruitment - Finding Quality People To Work In Your Dealership

Automotive Recruitment: n.The process of attracting, screening, selecting and training qualified people to work in an automotive dealership.

I started off with the definition of automotive recruitment because I thought it important to point out the…

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Added by Craig Lockerd on July 6, 2012 at 12:12pm — 26 Comments

Dealers double-down on Ripping Customers Off by Chris Justice

A lot of Car Dealers have graduated from "sleight of hand" advertising to full blown false advertising.

In the mist of shrinking sales and declining revenue, some dealers have forgone tomorrow’s business for today’s floor traffic.

In what appear to be a price war one would believe this to be a great time for customers to find great deals. Although this may be true, many would-be customers are being manipulated by deals that are too good…

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Added by Chris Justice on November 9, 2011 at 4:46pm — 4 Comments

Congratulations to the Groups Challenge WINNER!

Last month, dE ran a friendly contest for our group leaders. We promised that the group leader who was able to increase their group membership size the most would be featured in an article exclusively on dE. Craig Lockerd of AutoMax and the group “Oh Where Oh Where Can the Salespeople Be?” won that honor. We had a virtual sit-down with Craig to learn a bit about him, his company, and his dE Group.

Craig is a 37… Continue

Added by DealerELITE on November 24, 2010 at 6:50pm — 12 Comments