In our video series Quality of Life, we’ve gotten some insight into the high level sales process of Mr. Ali Reda. We want you to be comfortable and successful in this business, and to do that you…

This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.

What does it take for consumers to remember your name? Watch this week's episode to find out!

We’d love to hear what you have to say. Comment below and follow us on Facebook.

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Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.

Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.…

Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.

On this week's Hard Facts, Samantha will reveal how you can create and test landing pages based on campaigns, ad group, and keywords...on your own. …

Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.

Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.…

Summary: The Ford PCM when generally goes faulty has got only one option, and that is to be completely replaced. There are certain methods of removing it because all the sensors and batteries are delicately attached within the car.…

This was sent to me by Kipp Bodnar VP Marketing, HubSpot. I found it fascinating and was intrigued. I wanted to share in a special post. Everyone please share and give Kipp and I your feedback on this. What are your thoughts? Insights?

The traditional marketing model in…

Randy Price owner of University Volkswagen Mazda

For some time, Randy Price was reluctant to follow in his father’s footsteps as a car dealer, even…

One of the pain points I frequently hear from dealers is how to acquire frontline pre-owned vehicles for their stores. Having an available solid inventory of used vehicles for customers is imperative. Not everyone will be able to (or even want to) buy a new vehicle. To run smoothly and continuously generate revenue, dealers must continuously acquire vehicles. This provides…

2013 GMC 2500 Denali. $45,000. Below Blue Book!!!! Why you ask? This truck may be more loaded than an Irishman in a whiskey-drinking contest, but it is no Sunday driver. It is a ¾ ton, 4-wheel drive, luxury work horse and it was cast from smelted bullet casings and stealth fighters by God’s own iron fist to be rode hard and put away wet. It may have a couple of scratches on…

Car owners should always ensure that their car is in good working condition. This increases car efficiency and takes preventative measures for future problems. One important part of your car that must be checked during regular repairs is the wheel alignment.Wheel alignment ensures that the car wheels are parallel to each other and at right angle to the ground. Properly aligned wheels will move straight even if the…

The basics of down payment....

I have learned a lot during the 25 years that I owned my own business. Shortly before I retired from the salon/day spa, Facebook was becoming mainstream and the discovery process of how it could benefit the business was evident.

 The opportunity to market on every level through client engagement…

If you work at an automobile delaership in parts of Pa, NJ or DE you might have encountered me in the last 4 months, entering your dealerships with complimentary copies of a book in hand, The Secrets of Inspirational Selling.

Please allow me to introduce myself, I am Lois Burak and new to the automobile industry. I know this sounds a little like an introduction one makes in front of a self-help group, but ironically in this very lucrative industry helping your self is…

So were you?  Many people I have discovered over the years come to the dealership, work their shift taking ups... and are upset at the end of the day if they have not sold a car... There really is no surprise is there?  Standing around all day and shooting the breeze with each other.... I mean, what sales person is going to buy from you?

There really is so…

 Yes.... it is true.  You have those things you need to do each morning to get ready for your day.  It is no different than starting your day with positive action at the automobile dealership.

Go ahead, have that cup of coffee. Sit down at your desk and write your to do!  Make sure that it includes the following:

• Review of CRM…

The truth is, selling cars and becoming a True Professional is not easy.  Yes, selling cars is easy for some and tougher for others.  With a great desk manager and some superior training you can even make good money, this series is more about how to make great money every day, not just a few time a…

Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and  lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it to…