All Blog Posts Tagged 'automotive' (834)

Team Toyota Auto Group Shares Credit For Their Recent Success With Driving Loyalty, LLC

Cedar Falls, IA, August 18, 2014; Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.” 

Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills.  All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for…

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Added by Philip Zelinger on August 25, 2014 at 6:05pm — No Comments

The Single Worst Thing A Dealership Can Do In Video Marketing

It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page. If the searcher is not taken directly to the content they are seeking, they are…

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Added by Brian Cox on August 25, 2014 at 7:15am — No Comments

Random Acts of Generosity Can Build Loyalty

Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises.  How about walking into your bank and having the ATM talk with you and then give you a…

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Added by Richard Holland on August 21, 2014 at 8:01am — No Comments

Sell the Car, Not the Price

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in.  In the past, most consumers would visit the dealership…

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Added by Timmy D. James on August 19, 2014 at 8:48am — No Comments

GM: Why Customers Are Loyal Despite Recalls

A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM…

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Added by Mike Gorun on August 18, 2014 at 8:59am — 1 Comment

The Effects of Being Negative Around Customers

Today's Daily Tune Up @CarBizToday http://bcove.me/lahzhkit on the effects of being negative around customers.

Added by Jeff Cowan on August 15, 2014 at 6:40pm — No Comments

Is Instant Customer Feedback In Your Future?

There’s no doubt that customer satisfaction is important to all car dealerships. Whether a dealership actually cares about making the customer happy, or merely wants to ensure that their CSI scores stay acceptable to the OEM, these scores play a major factor in the overall health of a dealership. Poor online reviews can…

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Added by Richard Holland on August 14, 2014 at 9:22am — No Comments

Uncle Carl's Easy Tip For Success

Uncle Carl, who owned a chain of stores in Indiana, said it best. "Show up to work right on time and set yourself up for mediocrity. Show up 5 minutes early and you create job security; 15 minutes early and you will likely someday be in management; 30 minutes early and you will likely own the company someday."

Uncle Carl's advice is sound. How many times have you shown up early and had people waiting, or witnessed someone pulling in at quitting time, as the rest of the staff…

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Added by Jeff Cowan on August 13, 2014 at 12:27pm — No Comments

How E-Mails Can Build Customer Loyalty

There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are…

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Added by Mike Gorun on August 12, 2014 at 8:38am — No Comments

Cell Phones, Brain Tumors and Rudeness

Every once in a while the old tired debate of whether cell phones cause brain tumors or not arises.  It usually ends with two sides split; one saying they have proof that they do, while the other says they have proof that they don’t. Personally, I can tell you I do not know who is right or wrong in this case.  But one thing I do know is that cell phones do cause severe cases of rudeness.

I cannot believe how many people will stop in the middle of a sale, presentation, meeting…

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Added by Jeff Cowan on August 11, 2014 at 12:57pm — No Comments

Don’t Let Your Video Become a Flash In the Pan

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest…

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Added by Brian Cox on August 11, 2014 at 9:49am — 3 Comments

Paint Your Way to Increased Profits

As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts each shopper in the picture; helps them visualize owning your product; and then mentally experience the emotional…

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Added by Timmy D. James on August 8, 2014 at 9:25am — No Comments

Fix the Affliction

The adage “two brains are better than one” has long been used to think through matters and solve problems.  And to take it even further, excluding the human element, often two computers with different programming can solve problems more effectively than a single device.

 

As an example; the government has…

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Added by Richard Holland on August 7, 2014 at 9:23am — No Comments

Finally, Something Worth Watching

Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…

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Added by Paul Potratz on August 5, 2014 at 10:43am — No Comments

Bland Text E-mail Causes Fights & Ruins Relationships!

Basic text email absolutely stinks for many of the applications we typically use it for in the automotive industry. There, I said it! Do I have your attention now?

There’s a reason I’m saying this and I think you’ll agree after hearing me out. The fact of the matter is, text communication causes fights. When is the last time you sent your wife, girlfriend, husband, or boyfriend a text message that was completely taken out of context? For me it’s daily, sometimes, even…

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Added by Alan Ram on August 4, 2014 at 12:30pm — 1 Comment

Can we still be friends?

So you won the customer and you made the sale, but now what? For most businesses, this is where the relationship falls apart. There is more you need to be doing after the customer drives off of your lot. On this week's…

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Added by Paul Potratz on August 1, 2014 at 4:30pm — No Comments

Fixed Ops: The Scramble for Technicians Begins

In May I wrote a blog article explaining how employee retention in service will become increasingly important due to many factors. Apparently, that’s becoming true faster than even I…

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Added by Richard Holland on July 31, 2014 at 10:00am — No Comments

Maybe It's Contagious?

It's Not Too Late to Keep Your Ad Budget Healthy And Your Dealership Profitable

Stop valuing quantity over…

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Added by Paul Potratz on July 30, 2014 at 11:51am — No Comments

You spend how much on coffee?

You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.

On this week's…

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Added by Paul Potratz on July 25, 2014 at 12:37pm — No Comments

I think it's broken..

Still not making more money?

Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…

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Added by Paul Potratz on July 22, 2014 at 11:25am — No Comments

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