All Blog Posts Tagged 'automotive' (870)

Will Speed & Efficiency Give AutoNation A Competitive Edge?

The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and…

Continue

Added by Mike Gorun on November 26, 2014 at 9:08am — No Comments

Building Rapport Before the Lead Is the Way to Win the Sale

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a…

Continue

Added by Timmy D. James on November 24, 2014 at 8:58am — 1 Comment

When An Apology Isn’t An Apology

Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure…

Continue

Added by Richard Holland on November 20, 2014 at 9:00am — No Comments

It’s All a Matter of Perspective

When did you last walk through the customer entrance of your dealership and look at what is truly being experienced by the customer?

 

Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear…

Continue

Added by Mike Gorun on November 18, 2014 at 8:49am — No Comments

Can Anybody Find Me Somebody To Love?

That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car…

Continue

Added by Timmy D. James on November 17, 2014 at 8:30am — No Comments

Tired of Damage Complaints in Service? Here’s a Solution.

I doubt that a dealership service department exists that hasn’t had to deal with a customer claim that their vehicle was damaged while being serviced. Whether it’s a minor scratch, or something bigger, these types of claims cost dealerships money. It’s not always a customer who is trying to get a free cosmetic repair.…

Continue

Added by Richard Holland on November 13, 2014 at 8:31am — No Comments

Who’s Failing Who?

So I have a friend who called me up in late June and asked me for some help.  His daughter, who had graduated college the year before, was having trouble finding a job.  He knew I’m in the automotive industry and wanted to know if there might be an opportunity for his daughter. Knowing Tammy, I was thrilled to think that this bright young woman would have an interest in an industry that I love so much. 

 

Although her college had been paid for, Tammy, not one to be idle, worked…

Continue

Added by Jeff Cowan on November 12, 2014 at 10:00am — 4 Comments

Don’t Get Distracted by Gadgets and Gizmos: Master the Basics to Succeed

For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince a dealer or general manager to try…

Continue

Added by Brian Cox on November 11, 2014 at 8:52am — 3 Comments

What Have you Done for Me Lately?

A few years ago, car dealers across the nation were caught in the net of a struggling economy. Fewer sales compounded by budget conscious customers caused many car dealerships to restructure their corporate operations, reduce staff and tighten their wallets. Many dealership owners, along with their manufacturers, were…

Continue

Added by Richard Holland on November 6, 2014 at 9:29am — 1 Comment

Car Shopping: The Dating Game

For many car owners, their vehicles become an extension of their lives, a partner, and something that they have a true emotional bond with. In most places, cars are necessary to life. We use them to get to work, visit friends and family and take our kids to football practice. According to…

Continue

Added by Timmy D. James on November 3, 2014 at 8:24am — No Comments

The Top Ten Auto News Stories of the Week: October 25 - 31

Happy Halloween and TGIF, Auto Professionals! It’s been a busy week, but that’s no reason to fall behind on the latest auto industry news and blogs. As always, we’ve got your back.

In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much more!…

Continue

Added by Lisandra Ramos on October 31, 2014 at 4:32pm — No Comments

The Mind is Like a Parachute – It Works Best When Open

Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back. 

 

In an interesting…

Continue

Added by Mike Gorun on October 31, 2014 at 8:38am — No Comments

Using Data to Increase Service Revenue

One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell…

Continue

Added by Richard Holland on October 30, 2014 at 8:52am — No Comments

Automotive Dealership Sales Training Strategy & Process- J.R. Batchelor

Added by J.R. Batchelor on October 28, 2014 at 9:36pm — No Comments

Why Video Is Important For Your Marketing Strategy

When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in…

Continue

Added by Brian Cox on October 27, 2014 at 8:18am — 2 Comments

There’s Always Time to Do It Right!

You don’t have to live in a bustling city to see that people are in a hurry. Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which means they demand more of businesses, including your…

Continue

Added by Richard Holland on October 23, 2014 at 8:58am — No Comments

The Top Ten Auto News Stories of the Week: October 11 - 17

Hey Auto Professionals -- catch up on last week’s latest and greatest automotive news stories and blogs from around the Web! In this edition of the Top 10, we’ve got articles about the best tips to streamline your dealership’s internal processes, how using multisource data can help automotive marketers, a hands-free Cadillac, and much more. …

Continue

Added by Lisandra Ramos on October 20, 2014 at 9:36am — No Comments

Am I Really A VIP?

I had just finished reading this article on marketsoft.com about customer loyalty, when a business associate told me about a similar situation that happened to him. In his mailbox was a glossy, oversized postcard offering a…

Continue

Added by Mike Gorun on October 17, 2014 at 9:27am — 1 Comment

Training: Mercedes puts its Money Where its Mouth Is

I’ve written many times about the value of training and professional development to employee retention.  Training, in combination with a company culture designed to create engaged employees, can help make a dealership a force to be reckoned with. Employee retention has always been a pain point in the…

Continue

Added by Richard Holland on October 16, 2014 at 8:27am — No Comments

7 Powerful Ways to Promote Your Business With the Facebook Boost Post Button


 Hope you enjoy! Please feel free to email me any questions at RobH@NextGenDealer.com

Added by Rob Hagen on October 10, 2014 at 12:30pm — No Comments

Why Join DealerELITE?

Benefits of DealerELITE membership...

  • Access to exclusive content
  • Post your own content
  • Start your own group with your own members
  • Comment on existing content
  • Access to Careers section
  • Receive notifications on your favorite content
  • Follow members and their content
  • Participation in polls and contests
  • Make suggestions to dE creators
  • Personal assistance by dE creators
  • It's FREE!

TOP 5 Contributing Members This Week

1. IC. Collins

Midland, TX, United States

2. Mike Elliott

Washington, DC, United States

3. Jim Radogna

San Diego, CA, United States

4. Eliana Raggio

Monroeville, NJ, United States

5. Jeff Cowan

Rancho Santa Margarita, CA, United States

Training Solutions

Advertising Partner

dE Social

Follow dealerELITE on Twitter
Join dE on LinkedIn

© 2014   Created by DealerELITE.

Badges  |  Report an Issue  |  Terms of Service