All Blog Posts Tagged 'automotive' (751)

Dealer Service & Loyalty Boost Highlights Importance of Customer Experience

The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results. The report concluded that customer satisfaction with dealer…

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Added by Richard Holland on April 17, 2014 at 9:34am — No Comments

Driving Loyalty Is Inviting Vendor Partners To Join Their B2B Social Marketing Initiative. Do You Qualify?

WAAOL - All Automotive Advertising News All The Time

Social marketing plans often include B2C and B2B elements to take advantage of the…

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Added by Philip Zelinger on April 15, 2014 at 5:34pm — No Comments

Data Base Marketing Can Promote Social Media Beyond Facebook's Paid Ads And Newly Limited Organic Search

WAAOL- All Automotive Advertising All The Time

Automotive advertising agencies have learned to manipulate the changing…

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Added by Philip Zelinger on April 14, 2014 at 1:37pm — No Comments

Are Your Leads Real Or Misleading?

Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.…

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Added by Paul Potratz on April 11, 2014 at 4:39pm — No Comments

The Power of Podcasts and Webinars for B2B Social Marketing

WAAOL, All Automotive Advertising News All The Time

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages.  The challenge is how to deliver it…

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Added by Philip Zelinger on April 11, 2014 at 1:46pm — No Comments

Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing. Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve…

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Added by Jamil Zabaneh on April 9, 2014 at 9:44am — No Comments

Are You Missing Leads?

Do you lose more leads the farther you progress down the sales funnel? You might have this problem.
 
On this episode of Think Tank Tuesday:…
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Added by Paul Potratz on April 8, 2014 at 11:50am — No Comments

Social Media Matters Because Your Customers Do

Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof. I accept responsibility for providing proof of my performance. However, I question short term quantitative evaluations that don't consider the qualitative long term benefits of customer loyalty, satisfaction, retention and residual income derived from a comprehensive marketing plan that includes social media.



A real world…

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Added by Philip Zelinger on April 6, 2014 at 12:00pm — No Comments

What Happened to Customer Service?

A recent event held by Edmunds named “Hackomotive” brought together some of the brightest technology innovators in the automotive industry. The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly becoming more prominent…

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Added by Richard Holland on April 3, 2014 at 6:28am — No Comments

Is Your Team in Tune with Each Other?

You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.…

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Added by Paul Potratz on April 1, 2014 at 10:52am — 1 Comment

Driving Loyalty Adds Social Marketing Initiative To Their Data Base Marketing Platform

Philip Zelinger, the host of the blog talk radio show - Lunch With Phil Discussing Automotive Advertising - is scheduled to review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014.  The show will air on Monday, March 31st, 2014…

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Added by Philip Zelinger on March 30, 2014 at 8:50pm — No Comments

What's Your Call To Action?

Are your emails mobile friendly? The way you structure the layout of your emails and the length of your subject lines are extremely important in determining how well they will perform. Ensure that you are optimizing your email for the maximum click through from mobile users.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to leverage social media for your dealership.…

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Added by Paul Potratz on March 28, 2014 at 12:28pm — No Comments

Why Steve Jobs Hated Branding and Marketing

A recent interview with former Apple VP of Worldwide Marketing, Allison Johnson, offered up some interesting insights into the legendary businessman Steve Jobs. In her interview, she explained how the two words that Jobs hated most were “branding” and…

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Added by Richard Holland on March 27, 2014 at 9:47am — No Comments

The Automotive Advertising Experts Show on March 28th 2014 Will Feature An Interview With Michael Wynns Discussing The Automotive Leadership Roundtable & Awards, (ALR)

The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal.  Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March…

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Added by Philip Zelinger on March 26, 2014 at 7:10pm — 2 Comments

How Does Your Website Stack Up?

Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.

Added by Paul Potratz on March 25, 2014 at 12:31pm — No Comments

Automotive Marketers versus Marketing Automotive People

There has been a question that has popped up over the years ever since the rise of the internet as a valid marketing venue for car dealers. Should dealerships and vendors teach automotive industry people about marketing or should they teach marketing professionals about the car business?

I've…

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Added by JD Rucker on March 22, 2014 at 11:32pm — 1 Comment

Subi Ghosh Will Be A Speaker At & Megan Barto Will Be Attending The Automotive Internet Sales 20 Group In Atlantic City, NJ



http://www.internetsales20group.com 856-546-2440

Subi Ghosh Will Be A Speaker At & Megan Barto Will Be Attending The Automotive Internet Sales 20 Group In Atlantic City,…

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Added by Sean V. Bradley on March 21, 2014 at 12:30pm — No Comments

Why Do Overwhelmed Employees Affect Engagement ?

An interesting article on the Forbes website shared the results of a recent study by Deloitte Global Human Capital Trends. The study was the result of an extensive…

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Added by Richard Holland on March 20, 2014 at 9:30am — 4 Comments

Do Loyalty Programs Pay Off?

In a world filled with loyalty programs, it’s always interesting when I talk to a dealership that harbors doubts. The cost involved in having a loyalty program is minimal compared to the revenue generated. However, at times it seems as if dealers are intimidated by the effort it would take to…

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Added by Mike Gorun on March 18, 2014 at 10:41am — No Comments

Mainstream Media Is Making Data Sharing More Transparent and Consumers Don’t Like It

On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how…

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Added by Scott T Joseph on March 18, 2014 at 8:52am — No Comments

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