Added by Ryan Mayo on May 29, 2015 at 12:15pm — No Comments
According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…Continue
Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the…Continue
Added by Richard Holland on May 28, 2015 at 9:23am — No Comments
Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall…Continue
I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere…Continue
Added by Mike Gorun on May 20, 2015 at 8:00am — No Comments
In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…Continue
Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a…Continue
Added by Paul Moran on May 15, 2015 at 8:19am — No Comments
Free Online Video Training for Automotive Dealers
Are you an automotive dealer in search of an expensive, online, video training offering for which you can overpay and yet improve nothing? Well, my online video training is still 100% free and it’s helping dealers and salespeople all over the world sell more for more - so it's probably not a fit for you.
If you are interested in growing your business through actionable lessons that cost you nothing, here is a…Continue
FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to…Continue
Added by Richard Holland on April 24, 2015 at 8:33am — No Comments
It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent…Continue
If the only place you’ve ever worked is for one of America’s car dealerships, then you may not be aware that other industries don’t reward those who steal from their coworkers. Only dealership employees enjoy the added perk of being rewarded for cheating each other at will.
We call it skating; and it works like this:
A prospect I assisted a few days ago (and properly entered into the CRM) arrives at the dealership while I’m at lunch. He asks for me, though one of my…Continue
At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range…Continue
Added by Richard Holland on April 16, 2015 at 8:18am — No Comments
Video, and especially mobile video, is fast becoming the media of choice for consumers of all ages. From the cable-free movie, to online streaming services, to the latest and greatest phone apps storming the scene, we are all consuming data at a record pace. According to a…Continue
Added by Timmy D. James on April 1, 2015 at 9:52am — No Comments
We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct…Continue
Added by Mike Gorun on March 26, 2015 at 9:10am — No Comments
In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for…Continue
Added by Lisandra Ramos on March 20, 2015 at 4:17pm — No Comments
My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into…Continue
Added by sara callahan on March 18, 2015 at 11:19am — No Comments
MUNICH (Reuters) -- BMW may surrender its position as the No. 1 global premium brand by unit sales to rival Audi, although it will retain the title if sales of Mini are included, CEO Norbert Reithofer said.
"We would like to remain leading premium automaker, also in terms of volume," Reithofer told journalists today at the company's annual results conference in Munich.
However a push by…Continue
Added by Ryan Mayo on March 18, 2015 at 10:29am — No Comments
“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top of the food chain, there is but one rule – hunt or be hunted.” – Frank Underwood, as played by Kevin Spacey in the Netflix television series, House of…Continue
Happy Friday, Auto Professionals! As usual, your friends at ActivEngage have compiled the latest, most interesting automotive news stories and blogs from around the Web!
In this edition of the Top Ten, learn why dealerships should welcome customer complaints, how to win over millennials for service, need-to-know trends found in a new study on dealer reviews, and much more!…Continue
Added by Lisandra Ramos on March 13, 2015 at 4:32pm — No Comments
One cost-cutting strategy that should be considered by every dealership is to reduce or eliminate overlap in vendor services. Utilizing multiple marketing vendors, all with overlapping services and all communicating with your customers, is not a good strategy.
This type of overlap can cost thousands of…Continue
Added by John J Bottone on March 12, 2015 at 8:30am — No Comments