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All Blog Posts Tagged 'automotive' (902)

Preempt Lease-End Competition for Your CPO Inventory

The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable momentum for the certified pre-owned (CPO) market.

To provide context, consider the following market dynamics:

  • Lease originations exceeded…
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Added by Ryan Mayo on July 1, 2015 at 4:30pm — No Comments

Service Departments Need Tune-Ups Too

The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in any organization, a service department is only as good…

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Added by Richard Holland on June 25, 2015 at 9:08am — No Comments

Would You Like White or Red Wine With Your Oil Change?

If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the…

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Added by Mike Gorun on June 24, 2015 at 9:00am — No Comments

The Three Cs of Phone Skills Mastery

While I tend to do a lot of phone training, it’s not my favorite skill to teach.

This is not because my phone skills training lacks substance or robustness or even uniqueness – it provides all three (and you can even get most of it for free…

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Added by Steve Stauning on June 23, 2015 at 4:10pm — No Comments

LeBron James & The Cleveland Cavaliers: A Story of Loyalty

There’s no better story about the perils of loyalty than that which played out in the summer of 2010. At the time, Lebron James was the most desired free agent in all of basketball. For the prior two seasons, he had been pressured by fans to announce whether he would stay with the Cavaliers, or leave for another team.…

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Added by Chris Miller on June 19, 2015 at 10:20am — 1 Comment

The Pursuit of Happiness: Creating Engaged Employees

Today's market dictates that to succeed as a dealer, you have to create a great customer experience. You have to provide value and give the customer a reason to come back. A great customer experience is now one of the strongest value propositions any dealership can use to increase customer loyalty and…

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Added by Richard Holland on June 18, 2015 at 8:29am — No Comments

The Dealership Next Door is Data-Mining are you?

AutoAlert is the industry’s leading automotive data mining and sales opportunities platform that helps dealerships identify high-quality leads in your sales and service database, increase volume of retail trade-ins and improve customer retention.

Our proprietary data mining software enables you to anticipate your customer’s needs and leverage critical information based on the six types of alerts shown below. Our extensive training program trains you on the sales and marketing…

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Added by Ryan Mayo on June 16, 2015 at 5:10pm — 1 Comment

Discounts: They Work But Can Do More Harm than Good

It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on…

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Added by Mike Gorun on June 9, 2015 at 8:53am — No Comments

What Is An Auto Lead?

In a nutshell, the best auto leads are contacts for a high profit, high conversion vehicle shopper, with the highest profit margin. Part of defining the best car leads for dealerships, however, is also determining what they are not.

Quality Auto Leads Are Productive…



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Added by MANNY LUNA on June 6, 2015 at 7:30pm — No Comments

Car Buying Trends Show Service Is the Future of Dealerships

No one doubts the average age of vehicles on the road has gone up. The current average vehicle is 11 years old and trends in consumer purchases indicate this statistic isn’t going to change any time soon. In fact, indicators suggest average vehicle age might increase.

 …

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Added by Richard Holland on June 4, 2015 at 8:37am — No Comments

Once The Recall Repair Is Done, What Are You Doing To Keep The Customer?

You made the commitment to capture more recall work. You’ve done your due diligence by notifying your customers. You’ve obtained lists of in-market customers subject to recalls that haven’t been to your dealership before, and reached out to them. You’ve spent the time and energy to really saturate your market using…

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Added by Chris Miller on June 3, 2015 at 8:19am — No Comments

AutoAlert and Credit Miner team up to help dealers attack the service drive!

CreditMiner℠ is the automotive industry’s only real-time pre-screen provider, giving dealers access to TransUnion, Experian, and Equifax bureau data
Proprietary BASIS₂℠ software platform provides the
industry with permissible bureau
data consisting of:
Up to 5 auto loan summaries
Current payment data
Auto loan balances
Cosigner…
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Added by Ryan Mayo on May 29, 2015 at 12:15pm — No Comments

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…

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Added by David Metter on May 29, 2015 at 8:59am — 2 Comments

Service Dilemmas: What Would You Do?

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the…

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Added by Richard Holland on May 28, 2015 at 9:23am — No Comments

Why Technicians and Service Advisors Need Marriage Counseling

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall…

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Added by Richard Holland on May 21, 2015 at 8:45am — 4 Comments

Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere…

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Added by Mike Gorun on May 20, 2015 at 8:00am — No Comments

In Marketing, Consumers Want to Know What is In It For Me

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.

 

In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…

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Added by Timmy D. James on May 18, 2015 at 9:43am — 1 Comment

Facebook Algorithm Changes: Why Your Customers Are the Solution

Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a…

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Added by Paul Moran on May 15, 2015 at 8:19am — No Comments

Free Video Training for Everyone from the Receptionist to the General Manager

Free Online Video Training for Automotive Dealers

Are you an automotive dealer in search of an expensive, online, video training offering for which you can overpay and yet improve nothing? Well, my online video training is still 100% free and it’s helping dealers and salespeople all over the world sell more for more - so it's probably not a fit for you.

If you are interested in growing your business through actionable lessons that cost you nothing, here is a…

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Added by Steve Stauning on May 7, 2015 at 10:04am — 1 Comment

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SMALLER CARS AND DOMESTICS FEEL THE LARGEST DEPRECIATION DURING JUNE ACCORDING TO BLACK BOOK

Posted by Black Book on July 7, 2015 at 3:35pm 0 Comments

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 declined -1.6% in June, compared with -1.2% in May. Domestic cars changed -2.8%; import cars changed -2.4%; domestic trucks changed -0.8%; and import…

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Straight to Inventory versus Landing Pages for PPC

Posted by JD Rucker on July 7, 2015 at 4:41am 0 Comments

There have been several studies in the automotive…

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In the Middle, it's the Messaging that Makes Digital Success

Posted by JD Rucker on July 5, 2015 at 10:07am 0 Comments

In the world of digital advertising, there are three…

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Have You Got Customers, Clients Or Guests?

Posted by Dave Benson on July 3, 2015 at 7:33am 0 Comments

Some dealerships call them customers, some call them clients, others call them guests…

I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.

Physiologically…

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Service Your Mercedes Benz At Authorized Service Centers

Posted by Simon Hopes on July 3, 2015 at 3:09am 0 Comments

A Mercedes Benz is an engineering marvel. It not only looks good, it is a symbol of luxury. The owner of a Mercedes usually treats it like a child and takes care of it very well. At the same time when you need to service the car, it is necessary…

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5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on July 2, 2015 at 8:43am 0 Comments

When someone new to digital marketing reads…

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