All Blog Posts Tagged 'automotive' (992)

Expand Your Digital Service Marketing Strategy

When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.

 

That’s why service marketing is…

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Added by Scot Eisenfelder on February 19, 2018 at 9:30am — No Comments

What is Content Marketing?

Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful!

 

The classic definition of marketing…

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Added by sara callahan on February 16, 2018 at 10:17am — No Comments

How To Use The Law Of Reciprocity To Sell More Cars

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for…

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Added by Wendell Hardy on February 16, 2018 at 9:54am — No Comments

Tennessee Gets a New Recall Law and Consumers Aren’t Happy!

January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was…

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Added by Chris Miller on February 15, 2018 at 8:10am — No Comments

The Future of Service: A World Without Paper

If you haven’t noticed, a revolution is happening in our society. More and more businesses are going paperless. Airlines issue boarding passes via, email, text message or through a mobile app. Sporting and entertainment tickets are increasingly delivered via email or through a mobile app. Most credit card companies…

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Added by Ujj Nath on February 13, 2018 at 9:02am — No Comments

An Amazing Business Opportunity That Nobody is Doing

Whenever a need arises in the marketplace, inevitably…

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Added by Scot Eisenfelder on February 12, 2018 at 9:21am — No Comments

How Subtlety in Content Leads to Marketing Success

These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king.…

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Added by sara callahan on February 9, 2018 at 9:33am — No Comments

You Think Your Customers are Happy? Do This & Watch How Fast That Changes!

Manufacturers hold dealerships accountable for customer satisfaction and the overall experience in…

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Added by Chris Miller on February 8, 2018 at 9:11am — No Comments

ELEAD1ONE Receives 7 DrivingSales Dealer Satisfaction Awards

Ranked #1 in Dealer Satisfaction, ELEAD1ONE Receives 7 Award…

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Added by Bill Wittenmyer on February 7, 2018 at 9:44am — No Comments

5 Strategies to Increase Auto Group Market Values

Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and…

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Added by Scot Eisenfelder on February 7, 2018 at 9:33am — No Comments

Why Are We Using Smoke Signals to Communicate with Customers?

We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep hanging on to the old methods they have grown comfortable with: phone…

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Added by Ujj Nath on February 6, 2018 at 10:00am — No Comments

Creating Brand Advocates Is Not as Hard as You Think

As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have…

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Added by Mike Gorun on February 6, 2018 at 9:30am — No Comments

Don’t Put Your Newspaper Ad on TV

“Over the next three years, the biggest trend in our products will be the growth of video.”

-Mark Zuckerberg

 …

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Added by Timmy D. James on February 2, 2018 at 9:57am — No Comments

Why Consumers Are Navigating Away from Traditional Customer Service

In a very interesting dynamic shift,…

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Added by Mike Gorun on January 30, 2018 at 9:22am — No Comments

Do You Care How You Receive Your Customer’s Money? You should!

The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one thing in common: More convenience and reduced friction.

Well, what are consumers doing now?

According to…

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Added by Ujj Nath on January 30, 2018 at 9:12am — No Comments

When Knowing What You Don’t Know Slays the Marketing Dragon

A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make…

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Added by Steve White on January 26, 2018 at 9:55am — No Comments

When NOT to be the Smartest Person in the Room

In the best-selling book of 1979, “…

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Added by sara callahan on January 24, 2018 at 9:30am — No Comments

Don’t Eat Tomato Soup with Chopsticks

As a dealership there are many ways you can identify…

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Added by Mike Gorun on January 23, 2018 at 10:01am — No Comments

Offer trust to your car dealership customers

In the automotive industry, trust is a must. No matter if you are a car company, car distributor or a car dealership, trust is essential for building a strong customer-service provider relationship. But it is not something given. You need to earn…

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Added by Thomas F. Jung on January 23, 2018 at 5:45am — No Comments

5 Challenges Dealers Face in Growing Service Profits

To grow profits in today’s automotive environment, many auto dealers…

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Added by Scot Eisenfelder on January 22, 2018 at 9:30am — No Comments

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DealerELITE created this Ning Network.

Blog Posts

The Customer Is Right.

Posted by Rob Gehring on February 21, 2018 at 9:43am 0 Comments

I’m not going to be bold and say the customer is always right. Frankly, they are not…

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Why Dealers Should Embrace Digital Retailing

Posted by Bill Wittenmyer on February 21, 2018 at 9:14am 0 Comments

All indicators point to 2018 as a milestone year for automotive digital retailing.

 

Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a…

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#65: 7 "Be's" for Game Changer Relationships

Posted by Dave Anderson on February 20, 2018 at 2:43pm 0 Comments

Game changers aren't just in it for themselves. They bring others along with them on the journey to becoming unstoppable, and impact them in a positive way. But first they have to "be" 7 things. Find out what they are in the newest episode of The…

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Episode 16- Success in Sales and Life Podcast: Don't Take Your Eye off the Ball!

Posted by Jeff Cowan on February 20, 2018 at 12:00pm 0 Comments

Why do so many salespeople lose the deal in the final steps? They take their eye off the ball! This week, Jeff discusses the impact of counting a sale or a deal before it's signed and collected. He also gives a sneak peak of his upcoming book…

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