All Blog Posts Tagged 'automotive' (860)

The Top Ten Auto News Stories of the Week: October 25 - 31

Happy Halloween and TGIF, Auto Professionals! It’s been a busy week, but that’s no reason to fall behind on the latest auto industry news and blogs. As always, we’ve got your back.

In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much more!…

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Added by Lisandra Ramos on October 31, 2014 at 4:32pm — No Comments

The Mind is Like a Parachute – It Works Best When Open

Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back. 

 

In an interesting…

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Added by Mike Gorun on October 31, 2014 at 8:38am — No Comments

Using Data to Increase Service Revenue

One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell…

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Added by Richard Holland on October 30, 2014 at 8:52am — No Comments

Automotive Dealership Sales Training Strategy & Process- J.R. Batchelor

Added by J.R. Batchelor on October 28, 2014 at 9:36pm — No Comments

Why Video Is Important For Your Marketing Strategy

When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in…

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Added by Brian Cox on October 27, 2014 at 8:18am — 1 Comment

There’s Always Time to Do It Right!

You don’t have to live in a bustling city to see that people are in a hurry. Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which means they demand more of businesses, including your…

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Added by Richard Holland on October 23, 2014 at 8:58am — No Comments

The Top Ten Auto News Stories of the Week: October 11 - 17

Hey Auto Professionals -- catch up on last week’s latest and greatest automotive news stories and blogs from around the Web! In this edition of the Top 10, we’ve got articles about the best tips to streamline your dealership’s internal processes, how using multisource data can help automotive marketers, a hands-free Cadillac, and much more. …

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Added by Lisandra Ramos on October 20, 2014 at 9:36am — No Comments

Am I Really A VIP?

I had just finished reading this article on marketsoft.com about customer loyalty, when a business associate told me about a similar situation that happened to him. In his mailbox was a glossy, oversized postcard offering a…

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Added by Mike Gorun on October 17, 2014 at 9:27am — 1 Comment

Training: Mercedes puts its Money Where its Mouth Is

I’ve written many times about the value of training and professional development to employee retention.  Training, in combination with a company culture designed to create engaged employees, can help make a dealership a force to be reckoned with. Employee retention has always been a pain point in the…

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Added by Richard Holland on October 16, 2014 at 8:27am — No Comments

7 Powerful Ways to Promote Your Business With the Facebook Boost Post Button


 Hope you enjoy! Please feel free to email me any questions at RobH@NextGenDealer.com

Added by Rob Hagen on October 10, 2014 at 12:30pm — No Comments

5 Pinterest Updates Your Dealership Can Use

Last week, I mentioned 6 important social media updates you should look out for on Twitter, Facebook, and Instagram. This week, it’s all about the recent changes to Pinterest -- and boy, there are quite a few. SPOILER ALERT: Some of these update launches are in the works, but it is good-to-know information for planning your dealership's marketing strategy on this…

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Added by Lisandra Ramos on October 9, 2014 at 9:39am — No Comments

Eliminate Your Competition With The Power of The Branded Hashtag

Have you ever wanted to be able to brand yourself in a way that you can eliminate the customer from seeing your competitors information? Sounds like an unfair advantage, huh? Of course you have; now you can! 
This is where the Branded…
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Added by Dennis Wagner on October 9, 2014 at 9:30am — No Comments

When the Economy Is Good Is When We Must Shine!

A recent article on Science20.com, explains how customers will be less focused on price and will emphasize the customer service experience when the economy is going well.  However, when the economy…

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Added by Richard Holland on October 9, 2014 at 7:56am — No Comments

Less Complaints Don’t Always Equal Increased Customer Satisfaction

It sounds backwards, at first, but when was the last time you asked your customers for a complaint or some constructive criticism?  If you’re like most dealerships, you’re doing everything you can to avoid complaints and negative reviews. In the past, you may have even ignored customers that voiced a complaint.…

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Added by Mike Gorun on October 7, 2014 at 8:43am — No Comments

Good Customer Service?

Is your car dealership doing everything possible to keep your customers satisfied and happy?  Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service.

 

How is good customer service…

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Added by Mike Gorun on September 30, 2014 at 8:14am — No Comments

Emotional Intelligence is the Key to Live Chat Success

According to Hubspot, emotional intelligence is the ability to absorb emotional cues and use it to guide behavior. It’s essentially the combination of personal and social competence(which are then divided into 4 skills: self-awareness, self-management, social awareness, and relationship management),…

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Added by Lisandra Ramos on September 25, 2014 at 3:15pm — No Comments

The Trick to Increased Service Revenue Is Keeping Your Bays Full

Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the…

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Added by Richard Holland on September 18, 2014 at 8:30am — No Comments

In Marketing, New Trumps Used Every Time

Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same…

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Added by Brian Cox on September 16, 2014 at 8:30am — 1 Comment

How to Make Lemonade Out of Lemons: the Easy Way

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained…

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Added by Mike Gorun on September 15, 2014 at 8:43am — No Comments

Are You Prepared For More Service Business?

Auto dealers know how important their service business is to the bottom line. There’s no doubt that service absorption is vital to the health and livelihood of many dealer’s financial statements at the end of the month.…

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Added by Richard Holland on September 11, 2014 at 8:53am — No Comments

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