All Blog Posts Tagged 'automotive' (948)

Do More Firefighters At A Fire Cause More Fire Damage? Rethinking Attribution

When thinking about attribution, it would make everyone’s lives much simpler if there was a straight line between marketing, conversion and a sale. As car buyers increasingly…


Added by David Metter on September 30, 2015 at 9:14am — No Comments

Don’t Give Up On Your Customers and They Won’t Give Up On You

In life, not everything goes our way. Things happen. Planes get delayed. It rains during a wedding. Life intervenes. In business, the same holds true. If a situation is handled improperly, or is unaddressed, customers are likely to get ignored. With proper attention, however, customers can be…


Added by Mike Gorun on September 29, 2015 at 10:08am — No Comments

Social Media Is Becoming a Prime Customer Service Center

Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.


Recently, Facebook upped the ante for…


Added by sara callahan on September 28, 2015 at 10:08am — No Comments

Twitter’s Impact on Car Buyers

Last year, Twitter partnered with the data firm Datalogix to study Twitter’s influence on sales transactions in the car industry. Twitter provided Datalogix with all the data they had about brand, dealership and consumer Twitter accounts. Datalogix then paired actual vehicle purchases by cross-referencing…


Added by Paul Moran on September 25, 2015 at 9:17am — No Comments

How Big Data is Keeping Dangerous Vehicles Off the Road [Infographic]

big data car

How Big Data is Keeping Dangerous Vehicles Off the Road [Infographic]

In 2014, vehicle recalls hit a…


Added by Michael Meyers on September 24, 2015 at 3:30pm — No Comments

A Huge Move Could Lead To Increased Loyalty & Sales

In an unprecedented move, AutoNation CEO Mike Jackson recently announced that AutoNation will no longer sell any vehicle with an open recall – new or used. According to Automotive News, this…


Added by Chris Miller on September 24, 2015 at 8:46am — No Comments

Day In The Life Of A Social Media Manger

We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?

            When asked what she finds to be a best practice and…


Added by Paul Potratz on September 17, 2015 at 4:07pm — No Comments

Optimize Your Time

We as a society tend to focus on instant satisfaction and accomplishing your goals, or, workflow as quickly as possible. This becomes so much of our focus that we often don’t realize that what we are trying to optimize really only saves us milliseconds of our day. This holds true for many job roles, including…


Added by Paul Potratz on September 16, 2015 at 12:14pm — No Comments

Stop Racing to the Bottom: Sell Value Instead of Discounts

The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing - from $325 all the way up to $1800 -- but was unable to tell the difference between any of the brand offerings. The features seemed the same. They…


Added by Mike Gorun on September 15, 2015 at 9:43am — No Comments

Now You Know Where Your Customers Are

Dealers struggle all of the time trying to find value in social media marketing - Facebook in particular, and hesitate when deciding whether Facebook (or social media marketing in general) is worth their time, effort or money.


Perhaps it’s because they don’t see…


Added by Paul Moran on September 11, 2015 at 9:08am — No Comments

How Auto Dealers Can Use Social Media to Sell Cars [Infographic]

According to a 2013 survey by Google, in-market shoppers are researching more than ever before buying a car. In fact, on average, car buyers research 24 touch points during the process, including search engines, OEM sites, third party sites, and…


Added by Michael Meyers on September 10, 2015 at 11:30am — No Comments

The 5 most critical areas of focus to maximize Data-Mining profits at your dealership

If you are evaluating Data mining for your dealership, the technology is a profitable servant only when integrated into the correct selling process and executed by properly trained users. The right training makes this process second nature to users, which means their interaction with customers will not…


Added by Ryan Mayo on September 9, 2015 at 3:47pm — No Comments

Wall Street Versus Your Dealership - Are We At War and Don't Even Know It?

An aspiring actress was planning a cross country move from New York to California to pursue her acting career and wanted to work as an Uber driver between auditions. This, of course, necessitated a reliable vehicle - something that she did not need in New York. She had heard of an online used car buying…


Added by Joe Orr on September 9, 2015 at 8:45am — No Comments

A Simple Roadmap to Customer Loyalty

Human beings do have a tendency to overcomplicate things. In our industry, there are so many things that we need to deal with on a daily basis - customers, co-workers, employees, bosses, technology - at times it gets overwhelming. I believe that most dealers understand the importance of customer loyalty…


Added by Mike Gorun on September 8, 2015 at 8:57am — No Comments

Is The Way to Loyalty Through Your Customer’s Stomach?

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice…


Added by Mike Gorun on September 1, 2015 at 8:51am — No Comments

May the Phone Be With You - Why Mobile Marketing Is Taking Over

Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time…


Added by David Metter on August 27, 2015 at 12:21pm — No Comments

Don’t Confuse Repeat Customers with Loyal Ones

Today’s customers are fickle creatures -- one misstep and they never return. So, how is a dealership supposed to identify true customer loyalty if it can’t simply be judged by repeat business?


According to…


Added by Mike Gorun on August 25, 2015 at 9:48am — No Comments

8 Things Dealers Can Do To Increase Their Show Rates

When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.


I thought I…


Added by David Metter on August 24, 2015 at 8:52am — 1 Comment

Self-Driving Cars, Wave of the Future?

Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans, ready to give up control of driving ourselves?

            If you were to visit Google’s page endorsing their self-driving prototype you will be greeted with some staggering…


Added by Paul Potratz on August 21, 2015 at 4:54pm — No Comments

Why Can’t A Customer Have 1-Hour Car Deal?

An article published on Wards Auto shared some interesting views from a recent session at the Automotive Customer Centricity Summit. The article stated that John Finkel, director-client experience and training for Nissan’s…


Added by Joe Orr on August 19, 2015 at 8:30am — No Comments

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The Value of Mobile Engagement

Posted by Matt Kuczka on October 2, 2015 at 2:00pm 0 Comments

Is there value in a mobile app for your dealership?  The true value lies in mobile engagement. Mobile engagement is the act of reaching a user through your app’s messaging capabilities.  This is known as Push…


3 Birds Marketing Unveils New Corporate Website in Support of 3 Birds ME

Posted by Kristen Judd on October 2, 2015 at 10:00am 0 Comments

Redesigned 3birdsmarketing.com offers streamlined look at new dealer solutions and Accelerators launching at Digital Dealer 19…


Communication: Keys to Dealership Success

Posted by Joseph Little on October 1, 2015 at 4:08pm 0 Comments

Communication Drives Dealership Success

When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with…


Four Data-Driven Ways to Attract and Retain New Car Customers

Posted by Michael Meyers on October 1, 2015 at 3:30pm 0 Comments

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When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They…


Using Animation To Catch Their Attention

Posted by Paul Potratz on October 1, 2015 at 2:57pm 0 Comments

        My generation was fortunate to grow up during an era of…


This Week in Social Media with @SocialLittleMan

Posted by Joseph Little on September 30, 2015 at 6:25pm 0 Comments

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