The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable momentum for the certified pre-owned (CPO) market.
To provide context, consider the following market dynamics:
Added by Ryan Mayo on July 1, 2015 at 4:30pm — No Comments
The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in any organization, a service department is only as good…Continue
Added by Richard Holland on June 25, 2015 at 9:08am — No Comments
If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the…Continue
Added by Mike Gorun on June 24, 2015 at 9:00am — No Comments
Added by J.R. Batchelor on June 23, 2015 at 9:35pm — No Comments
While I tend to do a lot of phone training, it’s not my favorite skill to teach.
This is not because my phone skills training lacks substance or robustness or even uniqueness – it provides all three (and you can even get most of it for free…Continue
Added by Steve Stauning on June 23, 2015 at 4:10pm — No Comments
There’s no better story about the perils of loyalty than that which played out in the summer of 2010. At the time, Lebron James was the most desired free agent in all of basketball. For the prior two seasons, he had been pressured by fans to announce whether he would stay with the Cavaliers, or leave for another team.…Continue
Today's market dictates that to succeed as a dealer, you have to create a great customer experience. You have to provide value and give the customer a reason to come back. A great customer experience is now one of the strongest value propositions any dealership can use to increase customer loyalty and…Continue
Added by Richard Holland on June 18, 2015 at 8:29am — No Comments
AutoAlert is the industry’s leading automotive data mining and sales opportunities platform that helps dealerships identify high-quality leads in your sales and service database, increase volume of retail trade-ins and improve customer retention.
Our proprietary data mining software enables you to anticipate your customer’s needs and leverage critical information based on the six types of alerts shown below. Our extensive training program trains you on the sales and marketing…Continue
It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on…Continue
Added by Mike Gorun on June 9, 2015 at 8:53am — No Comments
In a nutshell, the best auto leads are contacts for a high profit, high conversion vehicle shopper, with the highest profit margin. Part of defining the best car leads for dealerships, however, is also determining what they are not.
Quality Auto Leads Are Productive…Continue
Added by MANNY LUNA on June 6, 2015 at 7:30pm — No Comments
No one doubts the average age of vehicles on the road has gone up. The current average vehicle is 11 years old and trends in consumer purchases indicate this statistic isn’t going to change any time soon. In fact, indicators suggest average vehicle age might increase.
Added by Richard Holland on June 4, 2015 at 8:37am — No Comments
You made the commitment to capture more recall work. You’ve done your due diligence by notifying your customers. You’ve obtained lists of in-market customers subject to recalls that haven’t been to your dealership before, and reached out to them. You’ve spent the time and energy to really saturate your market using…Continue
Added by Chris Miller on June 3, 2015 at 8:19am — No Comments
Added by Ryan Mayo on May 29, 2015 at 12:15pm — No Comments
According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…Continue
Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the…Continue
Added by Richard Holland on May 28, 2015 at 9:23am — No Comments
Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall…Continue
I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere…Continue
Added by Mike Gorun on May 20, 2015 at 8:00am — No Comments
In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…Continue
Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a…Continue
Added by Paul Moran on May 15, 2015 at 8:19am — No Comments
Free Online Video Training for Automotive Dealers
Are you an automotive dealer in search of an expensive, online, video training offering for which you can overpay and yet improve nothing? Well, my online video training is still 100% free and it’s helping dealers and salespeople all over the world sell more for more - so it's probably not a fit for you.
If you are interested in growing your business through actionable lessons that cost you nothing, here is a…Continue