Are you testing your emails before you send them?
More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?
In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject…Continue
Added by Paul Potratz on June 24, 2016 at 1:41pm — No Comments
Well, you know it’s inevitable. Eventually some in your dealership will leave, either voluntarily or involuntarily, but will exit nonetheless. Instead of just allowing people to ride off into the sunset, why not invest 5 to 10 minutes with them on the…Continue
Added by The Mar-Kee Group on June 24, 2016 at 1:00pm — No Comments
In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service…Continue
Added by Chris Miller on June 24, 2016 at 10:35am — No Comments
Then along came social media, which almost instantly transformed society from one which was largely based on…Continue
Added by Gina Reuscher on June 24, 2016 at 10:17am — No Comments
I frequently talk about the current industry disrupters taking sales from dealers – the Beepis, Vrooms and Carvanas, amongst others. These companies snuck up on dealers and, with little warning, jumped into the spotlight and sucked investors into a future Nirvana of car buying bliss. They are currently blasting feel good messages to consumers portraying car dealerships as inconvenient -- pushing a message of an easy buying experiences which, unsurprisingly, consumers (and investors) have…Continue
Are you looking for fast and easy ways to speed up the success of your business?
This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time. The first step? Ask yourself these questions.
Why are you unique?
What do you do as a business owner that is…Continue
Summer is officially here and like a good oil change, your document management could probably use one last tune-up for a smooth ride into the new quarter. Our solution is a great place to start in maximizing efficiency, but most…Continue
Added by John Brennan on June 20, 2016 at 12:30pm — No Comments
It's this; sales people simply talk too much. And since many of us do indeed talk too much, what do you think the second most frequent complaint we hear about sales people would be? It's…Continue
Comparing yourself to competitors in the same market...is it really such a good idea?
In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…
Added by Paul Potratz on June 17, 2016 at 12:00pm — No Comments
As far as defining moments go, what’s the difference between meeting someone new, interesting, and exciting and getting someone to read our work? The answer is...not a thing!
A good personal introduction will establish interest, expectations, and a direction that the initial…
Added by Michael Hargrove on June 16, 2016 at 11:32pm — No Comments
There’s no question – the recall crisis is eroding the confidence consumers have in vehicle safety. Every day, we hear of more vehicles being recalled for various reasons. If nothing else were to get recalled, we’d be looking at an “estimated” completion date of around 2020. That’s assuming the parts to fix the…Continue
Added by Chris Miller on June 15, 2016 at 9:58am — No Comments
Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…Continue
Added by Paul Potratz on June 14, 2016 at 2:41pm — No Comments
While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense of community and the importance of being involved. A great example of this – and the impact it has had on the community…Continue
Added by Mike Gorun on June 14, 2016 at 8:29am — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some…Continue
Added by Paul Potratz on June 10, 2016 at 3:41pm — No Comments
Added by The Mar-Kee Group on June 9, 2016 at 5:00pm — No Comments
America's pastime offers valuable lessons that can be taken off the field and activated in the showroom. Each baseball film shown below contains powerful insights that car dealers can utilize to further increase sales and improve their overall strategy. …Continue
Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!
Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!
In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…
Added by Paul Potratz on June 7, 2016 at 3:51pm — No Comments
Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek around corners looking for trends that have potential teeth and which could impact the automotive industry.
Recently I have become very concerned, as there…Continue
Added by Joe Orr on June 7, 2016 at 9:31am — No Comments
As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes. Your digital touchpoints are in essence your brand’s points of customer contact, from start to finish. For…Continue
I'm re-launching my Think Tank Tuesday series next week. Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.
How important is a brand? Critical. Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.
Watch these episodes to help develop your brand and become a successful business!…Continue
Added by Paul Potratz on May 31, 2016 at 4:58pm — No Comments