This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…Continue
Added by Timmy D. James on April 29, 2016 at 9:23am — No Comments
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70% less likely to leave the article once they’re there.
Watch this week's Hard Facts now for more info!…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?
I see it happen all…Continue
Added by Alexia E Henson on April 28, 2016 at 8:29am — No Comments
Added by Paul Potratz on April 26, 2016 at 3:56pm — No Comments
Getting your customer’s attention and engaging with them can be a tough task these days. There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.
Social media reach has decreased, digital marketing is ever more challenging…Continue
Added by Mike Gorun on April 26, 2016 at 8:38am — No Comments
As the recession loosens its tight grip on our economy and businesses, vehicle sales have begun to steadily climb nationwide. As a result, a very important decision is looming for auto dealers. Many of the customers that are…Continue
Added by Jeff Cowan on April 25, 2016 at 1:40pm — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its…
Added by Paul Potratz on April 22, 2016 at 2:45pm — No Comments
The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.
Most consumers do still participate in their…Continue
Added by Mike Gorun on April 22, 2016 at 8:58am — No Comments
Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.
In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.
Comment below for future Think Tank Tuesday ideas!…
Added by Paul Potratz on April 19, 2016 at 4:45pm — No Comments
Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t…Continue
Added by Chris Miller on April 19, 2016 at 11:33am — No Comments
According to a study by Colloquy, there are 3.3 billion loyalty program memberships in the United States, which averages 29 per household. Yes, loyalty programs are everywhere. From grocery stores, to gas stations and fast food restaurants, chances are high that a store you’re about to enter for the first time has a…Continue
Added by Mike Gorun on April 12, 2016 at 7:59am — No Comments
The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’ I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience -- and ultimately with dealerships.
Today’s technology has made it a snap to buy most…Continue
Added by Joe Orr on April 12, 2016 at 7:05am — No Comments
Inc. 5000-ranked automotive digital marketing company introduces industry’s first dealer-facing, real-time conquest data configurator as part of expanded 3 Birds ME™ marketing platformContinue
Added by Kristen Judd on April 2, 2016 at 9:00am — No Comments
It’s a well-known fact that retaining customers is less expensive and can be more profitable than acquiring new ones. The reality is essentially, customer churn keeps your dealership stationary. Many dealers blast sales messages across every medium possible – traditional, mailers, and digital; hoping that someone,…Continue
Added by Mike Gorun on March 29, 2016 at 8:25am — No Comments
With Google's new robust analytic platform, you'll be able to handle all of your tracking needs. By watching this week's Hard Facts, you'll have all the information you need to succeed with Google Analytics 360.
Samantha will cover all 8 tools that are included in the entire suite.
How will you use them to benefit your business?…Continue
Added by Paul Potratz on March 25, 2016 at 4:30pm — No Comments
In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced…Continue
Added by Paul Moran on March 25, 2016 at 9:02am — No Comments
Implementing Corporate Benefits Programs (CBP) to employees of small/large corporations is nothing new. Manufacturers have been doing it for some time -- Ford’s X-Plan pricing, for example. But, typically, these corporate discount programs are isolated to large national corporations with which the OEMs have…Continue
Added by Joe Orr on March 24, 2016 at 9:21am — No Comments
Whether it’s an unhappy customer in the service drive because the repair is taking too long; or a customer in sales for 4 long hours attempting to buy a car and less than happy as a result; or a customer making a post-purchase call to report issues with a vehicle they just purchased; dealership managers can sometimes…Continue
Added by Mike Gorun on March 22, 2016 at 8:56am — No Comments
In September 2015, AutoNation CEO Mike Jackson announced that AutoNation would discontinue selling any vehicles – new or used – with open recalls. This new policy includes not just those vehicles intended for retail, but also vehicles headed to wholesale buyers. The decision, while admittedly costly, is one that…Continue
Added by Chris Miller on March 18, 2016 at 7:59am — No Comments
In this age of always-connected consumers seeking instant gratification 24 hours per day, consumer engagement and the customer experience are more important than ever in order to earn that elusive thing: Customer Loyalty. Consumers are more independent than ever before. They’re tired of chasing automated phone systems…Continue
Added by Mike Gorun on March 15, 2016 at 11:21am — No Comments