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All Blog Posts Tagged 'automotive' (890)

AutoAlert and Credit Miner team up to help dealers attack the service drive!

CreditMiner℠ is the automotive industry’s only real-time pre-screen provider, giving dealers access to TransUnion, Experian, and Equifax bureau data
Proprietary BASIS₂℠ software platform provides the
industry with permissible bureau
data consisting of:
Up to 5 auto loan summaries
Current payment data
Auto loan balances
Cosigner…
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Added by Ryan Mayo on May 29, 2015 at 12:15pm — No Comments

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…

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Added by David Metter on May 29, 2015 at 8:59am — 1 Comment

Service Dilemmas: What Would You Do?

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the…

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Added by Richard Holland on May 28, 2015 at 9:23am — No Comments

Why Technicians and Service Advisors Need Marriage Counseling

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall…

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Added by Richard Holland on May 21, 2015 at 8:45am — 4 Comments

Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere…

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Added by Mike Gorun on May 20, 2015 at 8:00am — No Comments

In Marketing, Consumers Want to Know What is In It For Me

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.

 

In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…

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Added by Timmy D. James on May 18, 2015 at 9:43am — 1 Comment

Facebook Algorithm Changes: Why Your Customers Are the Solution

Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a…

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Added by Paul Moran on May 15, 2015 at 8:19am — No Comments

Free Video Training for Everyone from the Receptionist to the General Manager

Free Online Video Training for Automotive Dealers

Are you an automotive dealer in search of an expensive, online, video training offering for which you can overpay and yet improve nothing? Well, my online video training is still 100% free and it’s helping dealers and salespeople all over the world sell more for more - so it's probably not a fit for you.

If you are interested in growing your business through actionable lessons that cost you nothing, here is a…

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Added by Steve Stauning on May 7, 2015 at 10:04am — 1 Comment

FCA US Dealers: Service Revenue Just Got A Lot More Important

FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to…

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Added by Richard Holland on April 24, 2015 at 8:33am — No Comments

Is Having Too Many Pictures A Bad Thing? Perhaps

It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent…

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Added by Brian Cox on April 24, 2015 at 8:17am — 1 Comment

5 Simple Rules… for Eliminating Skating Forever

If the only place you’ve ever worked is for one of America’s car dealerships, then you may not be aware that other industries don’t reward those who steal from their coworkers. Only dealership employees enjoy the added perk of being rewarded for cheating each other at will.

We call it skating; and it works like this:

A prospect I assisted a few days ago (and properly entered into the CRM) arrives at the dealership while I’m at lunch. He asks for me, though one of my…

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Added by Steve Stauning on April 16, 2015 at 8:30am — 8 Comments

Amazon Enters the Auto Repair Business… Sort Of

At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range…

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Added by Richard Holland on April 16, 2015 at 8:18am — No Comments

Consumers Like Video So Much They’re Paying More To Watch It

Video, and especially mobile video, is fast becoming the media of choice for consumers of all ages. From the cable-free movie, to online streaming services, to the latest and greatest phone apps storming the scene, we are all consuming data at a record pace. According to a…

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Added by Timmy D. James on April 1, 2015 at 9:52am — No Comments

Retention, Loyalty or Acquisition Marketing?

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct…

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Added by Mike Gorun on March 26, 2015 at 9:10am — No Comments

Top Ten Blogs and News for Auto Dealers: March 14 - 20

Congrats, Auto Professionals -- you made it to Friday! Before going into weekend mode, don’t forget to catch up on the latest automotive news and blog posts!



In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for…

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Added by Lisandra Ramos on March 20, 2015 at 4:17pm — No Comments

5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint

My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into…

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Added by sara callahan on March 18, 2015 at 11:19am — No Comments

BMW CEO signals core brand may lose volume sales crown

MUNICH (Reuters) -- BMW may surrender its position as the No. 1 global premium brand by unit sales to rival Audi, although it will retain the title if sales of Mini are included, CEO Norbert Reithofer said.

"We would like to remain leading premium automaker, also in terms of volume," Reithofer told journalists today at the company's annual results conference in Munich.

However a push by…

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Added by Ryan Mayo on March 18, 2015 at 10:29am — No Comments

Don’t Let Your “House Of Cards” Get Knocked Down By Your Competition

“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top of the food chain, there is but one rule – hunt or be hunted.” – Frank Underwood, as played by Kevin Spacey in the Netflix television series, House of…

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Added by Timmy D. James on March 16, 2015 at 9:04am — 2 Comments

Top Ten Blogs and News for Auto Dealers: March 7 - 13

Happy Friday, Auto Professionals! As usual, your friends at ActivEngage have compiled the latest, most interesting automotive news stories and blogs from around the Web!

 

In this edition of the Top Ten, learn why dealerships should welcome customer complaints, how to win over millennials for service, need-to-know trends found in a new study on dealer reviews, and much more!…

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Added by Lisandra Ramos on March 13, 2015 at 4:32pm — No Comments

The Cost of Using Multiple Marketing Companies

One cost-cutting strategy that should be considered by every dealership is to reduce or eliminate overlap in vendor services. Utilizing multiple marketing vendors, all with overlapping services and all communicating with your customers, is not a good strategy.

This type of overlap can cost thousands of…

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Added by John J Bottone on March 12, 2015 at 8:30am — No Comments

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Close out Weekend- Sell urgency!

Posted by Roger Williams on May 30, 2015 at 12:50am 0 Comments

 

Subject: Close out week end

Close out week end- OUR TIME TO SHINE!!!

 

Let's Sell urgency - and teach our associates the same. The end of the month gives you several built in urgency…

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Do You Care?

Posted by Paul Potratz on May 29, 2015 at 4:27pm 0 Comments

You lose sales when your customers don't think you do.

How You Can Start Caring Today?

Learn how your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same…

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AutoAlert and Credit Miner team up to help dealers attack the service drive!

Posted by Ryan Mayo on May 29, 2015 at 12:15pm 0 Comments

CreditMiner℠ is the automotive industry’s only real-time pre-screen provider, giving dealers access to TransUnion, Experian, and Equifax bureau data
Proprietary BASIS₂℠ software platform provides the
industry with…
Continue

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