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All Blog Posts Tagged 'automotive' (1,011)

The Long Arm of Loyalty

In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price.  After all, it’s pretty easy to compare pricing, especially with the advent of the internet.  Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that…

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Added by Tom Cannata on February 4, 2016 at 9:05am — 2 Comments

Level the Playing Field

Give Dealership Professionals the Tools They Need to Succeed



You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating…

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Added by Joseph Little on February 1, 2016 at 5:14pm — No Comments

Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?

Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.

 

Many salespeople use social media to promote themselves and increase awareness…

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Added by Paul Moran on January 29, 2016 at 8:51am — 2 Comments

Unchain Your Sales Force: Why you Need A Mobile CRM

What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the…

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Added by John J Bottone on January 25, 2016 at 7:31am — No Comments

Selling a Vehicle is a Breeze without SSN or DOB

One of the biggest issues facing dealerships in the sales process is compliance. There are a number of pitfalls dealers face. Many of these have to do with “transparency.” This basically means being certain the dealership personnel treat everyone the same -- especially when matching them up with the correct financing.…

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Added by Ken Luna on January 25, 2016 at 7:00am — No Comments

Are Manufacturers Going to Self-Regulate Sales of Recalled Vehicles?

If you’re a dealer, no doubt you’ve heard all the buzz concerning recent legislation and regulations about vehicle safety and recalls. Consumers are scared and politicians are responding. With a record number of recalled units over the past 18 months, it’s no surprise that this is a hot topic of discussion and that…

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Added by Chris Miller on January 22, 2016 at 9:22am — No Comments

The Conference “Pay-to-Play” Mentality: Is it in Your Best Interest?

I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a…

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Added by David Metter on January 21, 2016 at 4:00pm — 1 Comment

GM Launches Online Used Car Sales – What’s This REALLY Mean?

I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers. The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at least…

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Added by Joe Orr on January 19, 2016 at 9:55am — 1 Comment

Are Your Listening Ears On? ‘Cause It’s About to Get Loud

An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have…

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Added by Paul Moran on January 15, 2016 at 6:50am — No Comments

Can an App Create a Customer Experience? Ford Thinks So

At the North American International Auto Show, Ford unveiled an interesting new program to the world – FordPass. According to The Detroit News, Ford’s goal with this app is to create a…

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Added by Mike Gorun on January 14, 2016 at 7:53am — No Comments

From Millennials to Businesses: What We're Really Looking For

We’re millennials, and we have the world at our fingertips, quite literally. We’re not great at waiting for anything, and if we don’t have to, we won’t. We like to keep our options open, and we’re not afraid to explore new brands, updated styles, and fresh trends; and…

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Added by Joseph Little on January 8, 2016 at 3:30pm — No Comments

Cracking the Conversion Code

Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind…

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Added by David Metter on January 7, 2016 at 3:23pm — 1 Comment

How to Drive New Car Sales with Email Marketing

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Marketing is getting savvier, today’s consumers are more technically advanced, and digital seems to be ruling all. As more consumers turn to digital channels to look and research their next automobile,…

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Added by Larisa Bedgood on January 7, 2016 at 2:06pm — No Comments

Modern Culture and the Dealership

We all love this industry and what it can, and has done, for our families, friends, country and our local communities. But, I fear that if we do not stop and take a serious look at where we are as far as operations and culture in our stores today, our future generations may be in jeopardy.

 

With the…

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Added by Joe Orr on January 6, 2016 at 8:33am — No Comments

“Clicks-to-Bricks” Express Auto Retailing Is Coming

Today, technology must create a customer journey that allows a consumer to buy online, or start online, and pick up right where they left off in the showroom. The technology exists to accomplish this. Proof of that is right in front of our eyes in the Carvanas, Beepis, Vrooms and other such companies. They’re already…

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Added by Bruce Thompson on January 4, 2016 at 8:49am — 1 Comment

Memories of Technology in the Automotive Industry mid ‘70's

About to really date myself with this blog but considering it was before most folks in the industry were around I hope you will find it interesting.

 

Let me take you back to the automotive industry in the mid 1970’s. It was the dawning of the use of technology in the dealership.…

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Added by Ken Luna on January 4, 2016 at 8:26am — No Comments

This Week in Social Media

News for the Week of 12.30 

Google 360-Degree Storytelling on YouTube



Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories are now available for select Android users on the…

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Added by Joseph Little on December 30, 2015 at 5:29pm — 1 Comment

Own Your Way to Customer Loyalty

Earning customer loyalty in today’s society is especially tricky. As almost every retailer now has a loyalty program, it’s difficult to stand out and make your customer truly feel special and appreciated. Earning loyalty isn’t simply about giving something away. It’s about creating and nurturing a relationship that…

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Added by Mike Gorun on December 30, 2015 at 10:50am — No Comments

Four Simple Steps to Increase Website Conversion

Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest…

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Added by David Metter on December 29, 2015 at 9:07am — No Comments

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Blog Posts

Developing Content To Generate Sales

Posted by Paul Potratz on February 5, 2016 at 12:34pm 1 Comment

Make sure your site is accessible and resourceful to your clients.

Many dealers aren’t taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can…

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Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Posted by Chris Miller on February 5, 2016 at 7:59am 0 Comments

Today’s cars come with very sophisticated technology, including live…

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This Week in Social Media

Posted by Joseph Little on February 4, 2016 at 2:29pm 0 Comments

News for the Week of 2.4 

Snapchat Add Me…

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Know your Competition! What Independents Are Doing to Retain Customers

Posted by Mike Gorun on February 4, 2016 at 9:17am 0 Comments

There is a constant stream of advice from industry experts concerning…

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The Long Arm of Loyalty

Posted by Tom Cannata on February 4, 2016 at 9:05am 2 Comments

In the decades I’ve been in the automotive industry, I’ve rarely seen…

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