Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice…Continue
Added by Mike Gorun on September 1, 2015 at 8:51am — No Comments
Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time…Continue
Added by David Metter on August 27, 2015 at 12:21pm — No Comments
Added by Mike Gorun on August 25, 2015 at 9:48am — No Comments
When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.
I thought I…Continue
Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans, ready to give up control of driving ourselves?
If you were to visit Google’s page endorsing their self-driving prototype you will be greeted with some staggering…Continue
Added by Paul Potratz on August 21, 2015 at 4:54pm — No Comments
An article published on Wards Auto shared some interesting views from a recent session at the Automotive Customer Centricity Summit. The article stated that John Finkel, director-client experience and training for Nissan’s…Continue
Added by Joe Orr on August 19, 2015 at 8:30am — No Comments
Social media is a great place for brands to get their message out to the masses using video. Not only are more people watching video on Facebook, but the platform itself is also giving it extended reach in order to entice marketers to publish more video on Facebook. Another really great (for marketers)…Continue
Added by Timmy D. James on August 17, 2015 at 7:05am — No Comments
Think about the last time you scrolled through your Facebook newsfeed, Twitter account or Instagram feed. How long did you spend on each post? My guess is probably less than a second. Most people don’t spend a lot of time analyzing and reading every post that infiltrates their newsfeed from their networks.…Continue
Added by Paul Moran on August 14, 2015 at 9:58am — No Comments
Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a…Continue
Added by David Metter on August 13, 2015 at 8:39am — No Comments
If you should be buying long term advantages from the dealer SEO strategies that you have adopted, you then need to make sure about the campaign that you have in the offing so that it is going to be useful for the promotion of your dealership. That will help you to have probably the most of SEO for dealers, where you can utilize the strategy depending on the market.
Added by Martin Denial on August 13, 2015 at 2:53am — No Comments
A dealer in Washington state has taken a highly unusual - and unheard of - path to customer retention and loyalty. According to Automotive News, Denver Morford, dealer…Continue
Added by Mike Gorun on August 10, 2015 at 12:22pm — No Comments
In the largest buy back action in U.S. history, the National Highway Traffic Safety Administration (NHTSA) and Fiat-Chrysler America (FCA) have agreed that, in addition to paying a $105 million fine, FCA will offer to buy back 500,000 RAM pickup trucks from consumers. The value FCA has to pay consumers for…Continue
Added by Chris Miller on August 7, 2015 at 9:03am — No Comments
Chapel Hill, N.C. – August 6, 2015 – 3 Birds Marketing, provider of fully responsive marketing solutions to the automotive industry through the integrated Wire 3.0 platform, is proud to announce Doug…Continue
Added by Paul Mirek on August 6, 2015 at 10:00am — No Comments
As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs syndication of some sort. This could be…Continue
With brand loyalty at its highest point ever, it’s time to take a new look at customer loyalty within your own dealership. According to IHS Automotive, as of the first quarter 2015, the automotive industry is sitting on a ten-year high of 52.8 percent in brand loyalty - mostly attributed to an increased…Continue
Added by Mike Gorun on August 4, 2015 at 7:19am — No Comments
The fact is that I have always liked to be ahead of the curve and today’s customers are rewarding evolving dealerships that offer true Online Deal Creation with real perfect payment – where all that is left is the test…Continue
In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.
So, how do you get the attention…Continue
Added by Paul Moran on July 31, 2015 at 9:41am — No Comments
According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while…Continue
Added by Mike Gorun on July 28, 2015 at 9:02am — No Comments
In determining the effectiveness of video marketing, perhaps the metric most used is views - How many views did this video get? In fact, in a recent study by Yahoo-owned video platform…Continue
NEWSFLASH: Consumers are tired of wasting 3-5 hours of their lives buying a car.
The average prospect today has done more than 19 hours of research before they ever set foot on your lot; so they know what they want to buy, they just don’t want to spend an entire day buying it from you.
Recognizing the need for speed, some dealerships have done a decent job of abbreviating their Road to the Sale for many customers: getting them from the Meet & Greet through the…Continue
Added by Steve Stauning on July 26, 2015 at 5:30pm — No Comments