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All Blog Posts Tagged 'automotive' (1,092)

Is Your Campaign Compatible?

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?

In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject…

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Added by Paul Potratz on June 24, 2016 at 1:41pm — No Comments

Wish Them Well, But Ask, “What The Hell?” - How to Capitalize On Exit Interviews

Well, you know it’s inevitable.  Eventually some in your dealership will leave, either voluntarily or involuntarily, but will exit nonetheless. Instead of just allowing people to ride off into the sunset, why not invest 5 to 10 minutes with them on the…

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Added by The Mar-Kee Group on June 24, 2016 at 1:00pm — No Comments

Dangerous Recalls May be Leaving your Service Lane Unrepaired

In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service…

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Added by Chris Miller on June 24, 2016 at 10:35am — No Comments

The Writing Is On the (Facebook) Wall but May Not Be for Long

Words, both written and spoken, have been the primary form of communication for centuries. We use them to share news and stories, comfort loved ones and to connect with long distance friends.

 

Then along came social media, which almost instantly transformed society from one which was largely based on…

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Added by Gina Reuscher on June 24, 2016 at 10:17am — No Comments

Google. Apple. Microsoft: Tech Companies Building Cars

I frequently talk about the current industry disrupters taking sales from dealers – the Beepis, Vrooms and Carvanas, amongst others. These companies snuck up on dealers and, with little warning, jumped into the spotlight and sucked investors into a future Nirvana of car buying bliss. They are currently blasting feel good messages to consumers portraying car dealerships as inconvenient -- pushing a message of an easy buying experiences which, unsurprisingly, consumers (and investors) have…

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Added by Joe Orr on June 22, 2016 at 8:54am — 1 Comment

Speeding up the Success of Your Business

Are you looking for fast and easy ways to speed up the success of your business? 

This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time.  The first step? Ask yourself these questions.

Why are you unique?

What do you do as a business owner that is…

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Added by Paul Potratz on June 21, 2016 at 2:29pm — 1 Comment

Still need to feel more secure about a secure cloud?

Still need to feel more secure about a secure cloud?

Summer is officially here and like a good oil change, your document management could probably use one last tune-up for a smooth ride into the new quarter. Our solution is a great place to start in maximizing efficiency, but most…

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Added by John Brennan on June 20, 2016 at 12:30pm — No Comments

Using the Socratic Selling Method

Can you guess what the most common complaint about sales people is, from both customers and sales managers alike?

It's this; sales people simply talk too much. And since many of us do indeed talk too much, what do you think the second most frequent complaint we hear about sales people would be? It's…

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Added by Michael Hargrove on June 20, 2016 at 12:30pm — 1 Comment

Should you be comparing yourself to competitors?

Comparing yourself to competitors in the same market...is it really such a good idea?

In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…

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Added by Paul Potratz on June 17, 2016 at 12:00pm — No Comments

Introductions That Grab Attention



As far as defining moments go, what’s the difference between meeting someone new, interesting, and exciting and getting someone to read our work? The answer is...not a thing!



A good personal introduction will establish interest, expectations, and a direction that the initial…

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Added by Michael Hargrove on June 16, 2016 at 11:32pm — No Comments

Does Recall Non-Compliance Leave Your Dealership More Liable & At Risk?

There’s no question – the recall crisis is eroding the confidence consumers have in vehicle safety. Every day, we hear of more vehicles being recalled for various reasons. If nothing else were to get recalled, we’d be looking at an “estimated” completion date of around 2020. That’s assuming the parts to fix the…

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Added by Chris Miller on June 15, 2016 at 9:58am — No Comments

It's all in the detail...

Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…

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Added by Paul Potratz on June 14, 2016 at 2:41pm — No Comments

Turning the “Perfect” Opportunity into Goodwill and Car Sales

While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense of community and the importance of being involved. A great example of this – and the impact it has had on the community…

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Added by Mike Gorun on June 14, 2016 at 8:29am — No Comments

How To: Capitalize on Your Blog!

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!

Watch this week’s Hard Facts to learn about some…

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Added by Paul Potratz on June 10, 2016 at 3:41pm — No Comments

20th Anniversary Reflections

IT’S BEEN 20 YEARS SINCE THE LAUNCH OF OUR COMPANY, THE MAR-KEE GROUP.  MY GOODNESS,…

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Added by The Mar-Kee Group on June 9, 2016 at 5:00pm — No Comments

10 Baseball Movies that Will Improve Automotive Sales

America's pastime offers valuable lessons that can be taken off the field and activated in the showroom. Each baseball film shown below contains powerful insights that car dealers can utilize to further increase sales and improve their overall strategy. …

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Added by David Metter on June 8, 2016 at 4:01pm — 1 Comment

Where's your money going?

Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!



Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!



In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…

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Added by Paul Potratz on June 7, 2016 at 3:51pm — No Comments

AmazonAuto – Really?

Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek around corners looking for trends that have potential teeth and which could impact the automotive industry. 

 

Recently I have become very concerned, as there…

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Added by Joe Orr on June 7, 2016 at 9:31am — No Comments

YouWho? Why YouTube May Not Be Your Most Effective Video Marketing Option

As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes. Your digital touchpoints are in essence your brand’s points of customer contact, from start to finish. For…

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Added by Timmy D. James on June 6, 2016 at 10:47am — 1 Comment

Defining Your Brand

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.

Watch these episodes to help develop your brand and become a successful business!…

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Added by Paul Potratz on May 31, 2016 at 4:58pm — No Comments

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Blog Posts

Sample animation from Fixed Ops University by sw Service Solutions

Posted by Sally Whitesell on June 27, 2016 at 12:16pm 0 Comments

Tired of boring fixed ops training for…

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How Two Birds with One Stone Protects Your Investment

Posted by Alexia E Henson on June 27, 2016 at 9:16am 0 Comments

Have you ever considered targeting your sales and service customers…

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Helion Technologies Receives Partner Certification from ShoreTel, a Leading Unified Communications Solution for Auto Dealers

Posted by Erik S. Nachbahr on June 27, 2016 at 9:14am 0 Comments

Timonium, MD – June 27th, 2016-- Helion Automotive Technologies announced today it has received a UCSE Tier 1 Support…

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Is Your Campaign Compatible?

Posted by Paul Potratz on June 24, 2016 at 1:41pm 0 Comments

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their…

Continue

Are You a Game Changer?

Posted by Dave Anderson on June 24, 2016 at 11:23am 2 Comments

There are normally three types of team members on an organization’s payroll: caretakers, playmakers, and game changers. The behaviors associated with each category go beyond skills or talent; they are primarily mindset issues that determine how…

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