All Blog Posts Tagged 'automotive' (817)

Maybe It's Contagious?

It's Not Too Late to Keep Your Ad Budget Healthy And Your Dealership Profitable

Stop valuing quantity over…

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Added by Paul Potratz on July 30, 2014 at 11:51am — No Comments

You spend how much on coffee?

You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.

On this week's…

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Added by Paul Potratz on July 25, 2014 at 12:37pm — No Comments

I think it's broken..

Still not making more money?

Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…

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Added by Paul Potratz on July 22, 2014 at 11:25am — No Comments

Don't use that tone of voice with me

Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.



This week on Hard…

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Added by Paul Potratz on July 18, 2014 at 2:43pm — No Comments

Vendors: Don’t Be So Darn Annoying!

As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their…

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Added by sara callahan on July 16, 2014 at 8:00am — 2 Comments

Are You Nervous About Digital?

If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…



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Added by Paul Potratz on July 15, 2014 at 11:58am — No Comments

A Transparent VDP With Interactive Vehicle Videos Powered By Social Media Trumps The Best Dealer Centric Website.

Old school advertising agencies made the case that automotive advertising was designed to drive traffic to the dealership.  Get the phone to ring and make an appointment for the customer to visit the dealership to get the information they needed to purchase a vehicle; that was job one! 

The Internet and digital marketing changed that objective slightly as automotive advertising agencies focused on increasing traffic to their auto dealer clients' website so they could convert visitors…

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Added by Philip Zelinger on July 15, 2014 at 9:30am — No Comments

4 Tools For Targeting Qualified Job Seekers

The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.…

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Added by Paul Potratz on July 11, 2014 at 12:09pm — No Comments

Give Your Customers a Red Carpet Experience

Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can…

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Added by Richard Holland on July 10, 2014 at 8:38am — No Comments

Using Data to Drive Tangible Results

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]

 

The whole goal of this series is to help dealers understand that…

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Added by Mike Gorun on July 9, 2014 at 8:04am — No Comments

Have You Paid For Cheap Advertising?

Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…



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Added by Paul Potratz on July 8, 2014 at 12:09pm — No Comments

Developing Your Video Strategy Part 2

Last week, Samantha covered video pre-roll and how you can develop your content strategy for optimal effectiveness. This time around, she discusses the various ways in which you can target people to achieve more success from your video pre-roll campaigns. 

On this episode of …

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Added by Paul Potratz on July 4, 2014 at 10:00am — No Comments

The Impact Of Social Media On Automotive Advertising - Yesterday, Today and Tomorrow!

Technology driven solutions are changing the automotive advertising industry even as I write this post. During my 35 plus year career in the auto industry I have observed the shift from newspaper, direct mail, radio and TV to email, text and internet based communications to sell cars and service. Why then are so many auto dealers surprised when I tell them that the next generation of car buyers will rely on social media and consumer generated content vs. today's more dealer centric marketing… Continue

Added by Philip Zelinger on July 3, 2014 at 2:28pm — No Comments

Will You Be Watching Fireworks or Making Your Own This 4th of July?

Happy Fourth of July!

Hello, Jeff Cowan here.

I love the 4th of July and everything it stands for. It is the pinnacle of summer. It’s family, it's friends, and it's fun.

From the celebration of the very first one, our forefathers new the 4th of July would be a date that would be celebrated indefinitely. As a matter of fact, John Adams, in a letter to his wife Abigail, said this about the 4th of July, once the declaration of independence was signed and passed by the…

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Added by Jeff Cowan on July 2, 2014 at 2:30pm — No Comments

Wrong Way And Right Way To Do Video Testimonial

Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…

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Added by Paul Potratz on July 1, 2014 at 10:07am — 1 Comment

Balancing the Scales –A strategic response to the Internet’s impact on the dealership’s sales process, profits and customer experience

The Business Case

In 1989 the Internet came online and disrupted the car buying and selling process by tipping the scales heavily in the consumer’s favor. The easy access to pricing and product information made shoppers better researchers and negotiators, and to an unprepared industry this shift…

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Added by Kurtis Smith on June 30, 2014 at 12:31pm — No Comments

Why Your Sales Event Isn’t A Sales Event

Car dealerships have been marketing sales events from the beginning of … well… car sales. Not a weekend goes by when the newspaper, radio and television aren’t filled with messages from car dealers proclaiming that THIS is the weekend to buy a car. This has…

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Added by Misti Miller on June 30, 2014 at 8:19am — No Comments

Developing Your Video Strategy Part 1

There are multiple factors to consider when developing a strategy for video preroll. The first area of focus should be your content.  Without a solid strategy for video content, there is no way to ensure consistency in your message.  

This week on Hard Facts, join Samantha in part one of this two-part series, and learn how to optimize your video content to achieve the best results. …

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Added by Paul Potratz on June 27, 2014 at 3:00pm — No Comments

Audi Wants To Supervise Your Technicians… With Robots

Last week, Wired magazine featured an article describing Audi’s ambitious plans for robots in local dealerships. A remote technician at Audi headquarters controls the “Audi Robotic Telepresence” robot. According to Wired…

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Added by Richard Holland on June 26, 2014 at 8:43am — No Comments

Why Speeling and Grandma Is Impotent

When writing content – whether that content is a short, social media post or blog article, or a full-length feature article – form is just as important as the content itself. Proper spelling and grammar can dictate whether your content is received well or not. It’s not uncommon for readers to start reading an…

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Added by sara callahan on June 25, 2014 at 9:29am — No Comments

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