In determining the effectiveness of video marketing, perhaps the metric most used is views - How many views did this video get? In fact, in a recent study by Yahoo-owned video platform…Continue
Added by Timmy D. James on July 27, 2015 at 9:15am — No Comments
NEWSFLASH: Consumers are tired of wasting 3-5 hours of their lives buying a car.
The average prospect today has done more than 19 hours of research before they ever set foot on your lot; so they know what they want to buy, they just don’t want to spend an entire day buying it from you.
Recognizing the need for speed, some dealerships have done a decent job of abbreviating their Road to the Sale for many customers: getting them from the Meet & Greet through the…Continue
Added by Steve Stauning on July 26, 2015 at 5:30pm — No Comments
As reported by Automotive News, Volvo is rolling out a lifetime warranty on parts and labor for all vehicles serviced after the factory warranty at any Volvo dealership.…Continue
Added by Chris Miller on July 24, 2015 at 8:16am — No Comments
Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…Continue
Added by David Metter on July 23, 2015 at 9:24am — No Comments
(Another helpful excerpt from our free 2015 Car Dealer Mystery Shop Study of more than 400 dealers.)
Why Does Lead Response Matter?
Lately, much has been written about the drop in the number of electronic sales leads dealers receive – not coincidentally, of course, most often by those wishing to sell more of their own brand of marketing to these same dealers – and while the decline…Continue
Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased by 400 percent – a huge rise over its September, 2014 numbers of 1 billion per day, to an incredible 4 billion…Continue
Added by Brian Cox on July 20, 2015 at 9:30am — No Comments
In the past, personal branding by salespeople was geographically restricted, simply because the technology didn’t exist to go much…Continue
Quick Quiz: If you’re part of an automotive dealer group comprised of anywhere between 2 and 290 stores and you do not run a centralized sales BDC, then you’re:
If you answered E, congratulations! You’ve recognized the downside of sending your inbound leads and phones to those black holes…Continue
With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.
Marketing today mandates an omni-channel approach. No…Continue
Added by David Metter on July 16, 2015 at 8:38am — No Comments
For training to be effective three elements need to be present; you need to have:
Education, simulation, and accountability! Let me just expand on this. If I want to train in golf, I don’t just watch golf on TV. While watching golf on TV I may become educated in golf, but then I need to train through simulation. I would need to go out and hit bucket after bucket after bucket of balls to get…Continue
Digital Marketing plays such an important role in a business’s success today that it is easy to forget how young this medium truly is. It has, in fact, experienced a growth explosion that is historically unparalleled. A new innovative marketing product seems to emerge almost on a daily basis. And everyone promises…Continue
We just finished a 30-day, full (email, phone and text) internet sales mystery shop of 21 dealers for a 20-group presentation I’m delivering next month. Of the 21 dealers we shopped, only five sent an auto-response to the inbound e-lead. Five! This means more than 75% of the dealers did not use an auto-responder.
The 20-group I’m addressing is a mixed group with mostly GM dealers; and it’s interesting that only one of the General Motors dealers used an auto-response. This…Continue
Added by Steve Stauning on July 12, 2015 at 12:18pm — No Comments
The National Highway Traffic Safety Administration has been battling with lawmakers in an effort to gain additional funding in order to handle – amongst other things – the 33.8 million Takata airbags recalled. In the most recent hearing, the NHTSA Administrator, along with several senators provided…Continue
Added by Chris Miller on July 10, 2015 at 8:51am — No Comments
A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather. The article explains how Okeke has been…Continue
Added by Mike Gorun on July 8, 2015 at 8:46am — No Comments
The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable momentum for the certified pre-owned (CPO) market.
To provide context, consider the following market dynamics:
Added by Ryan Mayo on July 1, 2015 at 4:30pm — No Comments
The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in any organization, a service department is only as good…Continue
Added by Richard Holland on June 25, 2015 at 9:08am — No Comments
If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the…Continue
Added by Mike Gorun on June 24, 2015 at 9:00am — No Comments
Added by J.R. Batchelor on June 23, 2015 at 9:35pm — No Comments
While I tend to do a lot of phone training, it’s not my favorite skill to teach.
This is not because my phone skills training lacks substance or robustness or even uniqueness – it provides all three (and you can even get most of it for free…Continue
Added by Steve Stauning on June 23, 2015 at 4:10pm — No Comments
There’s no better story about the perils of loyalty than that which played out in the summer of 2010. At the time, Lebron James was the most desired free agent in all of basketball. For the prior two seasons, he had been pressured by fans to announce whether he would stay with the Cavaliers, or leave for another team.…Continue