I don’t like talking gloom and doom when it comes to dealing with a bad economy. On a personal level, I work very hard to be upbeat, to see the positives, and to stay focused on what is good. That said, as a…Continue
Added by Jeff Cowan on August 23, 2016 at 3:14pm — No Comments
Is your phone ringing off the hook? Probably not.
In this week's Think Tank Tuesday, I reveal that with sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…Continue
Auto dealerships face a unique challenge when it comes to growing customer engagement. In general, the modern customer is inundated with advertising and people have become adept at tuning out messages. However, your brand has an opportunity to rise to this challenge and can use great rewards programs as a cornerstone of customer engagement. Here’s how:
Added by Mike Snellenberger on August 22, 2016 at 10:03am — No Comments
You can’t Bing like you Google. What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.
Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.…Continue
Added by Paul Potratz on August 19, 2016 at 11:41am — No Comments
And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple…Continue
Part II: Generation Z, the Mobile-First Generation
In Part I of this series, The Millennial Mindset, the focus was on millennials and their impact on the marketplace—and not without reason. The fact that they are over 75 million strong in the U.S. alone gives them…Continue
Added by Joseph Little on August 17, 2016 at 11:38am — No Comments
The Discovery Channel’s “Shark Week” has become a cultural phenomenon in our country. Sharks are relatively mysterious and most people don’t know much about them. Cars are very similar in nature. We know that we need them and which ones are cool, but most people don’t really know how they work. And not only that, as…Continue
Added by Chris Miller on August 15, 2016 at 10:28am — No Comments
Consumers increasingly use their smartphones to research which businesses they should patronize. These days, online reviews are a big part of that decision process. If managed incorrectly, these reviews can easily flip your prospective customer away from your dealership and into the lap of your competition. And it’s…Continue
In the classic movie, Close Encounters of the Third Kind, we received a filmmaker’s glimpse into what humanity would experience in the event of a U.F.O encounter and actual physical contact with an alien. To many dealers, Millennials are very similar. They’re very different from past generations, are far more…Continue
Added by Gina Reuscher on August 11, 2016 at 11:21am — No Comments
If you’ve ever worked in automotive retail, you know that there are constant internal struggles going on between employees and their departments. The structure of most dealerships actually encourage this – similar to how a salesperson’s pay plan incents them to sell cars.
The most obvious friction…Continue
Added by Mike Gorun on August 9, 2016 at 1:32pm — No Comments
In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be enlightened into the real world. Whereas, if he chose the blue pill, he would remain peacefully ignorant of reality and continue…Continue
Added by Joe Orr on August 5, 2016 at 8:45am — No Comments
With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care…Continue
Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates. Watch Samantha in this week’s #HardFacts to uncover what these features are and how it can help your business.
Price ad extensions are the most useful to every business because it has everything to do with offering a product or service…Continue
Added by Paul Potratz on July 29, 2016 at 5:22pm — No Comments
Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as…Continue
Added by Alexia E Henson on July 29, 2016 at 11:09am — No Comments
A little over a year ago, the founder of a credit card payment processing company made an unorthodox move that resulted in some very mixed reactions and a whole lot of media attention. Dan Price, founder of Gravity Payments, cut his own salary by 93% (from $1 million to $70,000 per year). He did this so he could pay…Continue
Added by Mike Gorun on July 27, 2016 at 9:14am — No Comments
Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use Facebook for researching their next car purchase? According to …Continue
Added by Larisa Bedgood on July 26, 2016 at 2:23pm — No Comments
We live in a world where we're tricked into thinking we know the bigger picture. In reality, we don't!
Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world. From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…Continue
Added by Paul Potratz on July 26, 2016 at 10:31am — No Comments
Occasionally at our workshops, someone will bring up the subject of “power closing phrases”. The discussions that follow are very lively, quite humorous at times, loads of fun, and they include everyone sharing their own power phrases, their ideas about closing on the final objection, and experiences when…Continue
Added by Michael Hargrove on July 23, 2016 at 12:00pm — No Comments
It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining. Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while working and…Continue
Added by Stan Sher on July 22, 2016 at 3:00pm — No Comments
Let's get serious.
Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.
Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…
Added by Paul Potratz on July 22, 2016 at 10:28am — No Comments