Stop valuing quantity over…Continue
Added by Paul Potratz on July 30, 2014 at 11:51am — No Comments
You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.
On this week's…Continue
Added by Paul Potratz on July 25, 2014 at 12:37pm — No Comments
Still not making more money?
Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…Continue
Added by Paul Potratz on July 22, 2014 at 11:25am — No Comments
Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.
This week on Hard…
Added by Paul Potratz on July 18, 2014 at 2:43pm — No Comments
As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their…Continue
If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…
Added by Paul Potratz on July 15, 2014 at 11:58am — No Comments
Old school advertising agencies made the case that automotive advertising was designed to drive traffic to the dealership. Get the phone to ring and make an appointment for the customer to visit the dealership to get the information they needed to purchase a vehicle; that was job one!
The Internet and digital marketing changed that objective slightly as automotive advertising agencies focused on increasing traffic to their auto dealer clients' website so they could convert visitors…Continue
Added by Philip Zelinger on July 15, 2014 at 9:30am — No Comments
The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.…Continue
Added by Paul Potratz on July 11, 2014 at 12:09pm — No Comments
Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can…Continue
Added by Richard Holland on July 10, 2014 at 8:38am — No Comments
[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]
The whole goal of this series is to help dealers understand that…Continue
Added by Mike Gorun on July 9, 2014 at 8:04am — No Comments
Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…
Added by Paul Potratz on July 8, 2014 at 12:09pm — No Comments
Last week, Samantha covered video pre-roll and how you can develop your content strategy for optimal effectiveness. This time around, she discusses the various ways in which you can target people to achieve more success from your video pre-roll campaigns.
On this episode of …Continue
Added by Paul Potratz on July 4, 2014 at 10:00am — No Comments
Added by Philip Zelinger on July 3, 2014 at 2:28pm — No Comments
Happy Fourth of July!
Hello, Jeff Cowan here.
I love the 4th of July and everything it stands for. It is the pinnacle of summer. It’s family, it's friends, and it's fun.
From the celebration of the very first one, our forefathers new the 4th of July would be a date that would be celebrated indefinitely. As a matter of fact, John Adams, in a letter to his wife Abigail, said this about the 4th of July, once the declaration of independence was signed and passed by the…Continue
Added by Jeff Cowan on July 2, 2014 at 2:30pm — No Comments
Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…Continue
The Business Case
In 1989 the Internet came online and disrupted the car buying and selling process by tipping the scales heavily in the consumer’s favor. The easy access to pricing and product information made shoppers better researchers and negotiators, and to an unprepared industry this shift…
Added by Kurtis Smith on June 30, 2014 at 12:31pm — No Comments
Added by Misti Miller on June 30, 2014 at 8:19am — No Comments
There are multiple factors to consider when developing a strategy for video preroll. The first area of focus should be your content. Without a solid strategy for video content, there is no way to ensure consistency in your message.
This week on Hard Facts, join Samantha in part one of this two-part series, and learn how to optimize your video content to achieve the best results. …Continue
Added by Paul Potratz on June 27, 2014 at 3:00pm — No Comments
Last week, Wired magazine featured an article describing Audi’s ambitious plans for robots in local dealerships. A remote technician at Audi headquarters controls the “Audi Robotic Telepresence” robot. According to Wired…Continue
Added by Richard Holland on June 26, 2014 at 8:43am — No Comments
When writing content – whether that content is a short, social media post or blog article, or a full-length feature article – form is just as important as the content itself. Proper spelling and grammar can dictate whether your content is received well or not. It’s not uncommon for readers to start reading an…Continue
Added by sara callahan on June 25, 2014 at 9:29am — No Comments