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All Blog Posts Tagged 'automotive' (1,159)

Efficiency is the Key to Loyalty

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.

 

People are busy. When they pick up the phone to…

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Added by Mike Gorun on September 27, 2016 at 9:09am — No Comments

Four Human Relations Basics

How much would your professional life improve if the majority of your new customers were trusting and easy to work with? What would you be able to achieve if you could significantly increase the effectiveness of each and every one of the techniques you currently use? And what would you think if I were to tell you that…

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Added by Michael Hargrove on September 23, 2016 at 6:03pm — No Comments

What's the Deal With RankBrain?

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.

What does this mean for you? Find out by watching this week's Hard Facts.…

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Added by Paul Potratz on September 23, 2016 at 4:09pm — No Comments

Get Real: Authenticity = Brand Success

 

Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real.  What does it mean to ensure authenticity in your brand?  How do you convey your dealership’s genuine ideals, the ways in which you deliver on your promises to consumers?  For many businesses, it can be a tricky concept, but when you come up with the perfect recipe,…

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Added by Joseph Little on September 21, 2016 at 11:07am — No Comments

What Would You Do?

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However,…

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Added by sara callahan on September 21, 2016 at 8:59am — 1 Comment

How to Improve Your Blog

Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.

We’d love to hear…

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Added by Paul Potratz on September 20, 2016 at 5:34pm — No Comments

Now Is the Time to Be Selling Pre-Paid Maintenance

With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to…

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Added by Mike Gorun on September 20, 2016 at 8:56am — No Comments

Catering to Multiple Generations and Cultures at Your Dealership

The landscape of sales and promotion at car dealerships is changing rapidly. Advances in technology, the rise of social media, and a shift in cultural values all have an impact on how your dealership interacts with customers. Many companies are currently grappling with learning to effectively market to different generations and cultures. It is likely that your target audience includes a generational mix of everyone from millennials to baby boomers, as well as people from different…

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Added by Mike Snellenberger on September 19, 2016 at 6:58pm — No Comments

Catering to Multiple Generations and Cultures at Your Dealership

The landscape of sales and promotion at car dealerships is changing rapidly. Advances in technology, the rise of social media, and a shift in cultural values all have an impact on how your dealership interacts with customers. Many companies are currently grappling with learning to effectively market to different generations and cultures. It is likely that your target audience includes a generational mix of everyone from millennials to baby boomers, as well as people from different…

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Added by Mike Snellenberger on September 19, 2016 at 6:58pm — No Comments

Skynet: Autonomous Cars Will Decide Who Dies… And Who Lives

So, our industry is hell-bent on creating autonomous cars and transforming our roads and highways into assembly lines of controlled vehicles that perform without human intervention. I’m not talking about cruise control or auto-pilot. I’m talking about autonomy. The very…

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Added by Arnold Tijerina on September 16, 2016 at 9:16am — 2 Comments

Sales and Service Disconnects: Back to the Basics

It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales…

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Added by Tom Cannata on September 15, 2016 at 9:02am — No Comments

Low Hanging Fruit Is Now Available for Plucking

The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.

 

So, what do managers do when they get nervous in the middle of the month – perhaps sales…

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Added by Joe Orr on September 14, 2016 at 8:55am — No Comments

What's Mobile-Geddon?

Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.

There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more…

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Added by Paul Potratz on September 13, 2016 at 4:26pm — No Comments

How to Track LinkedIn Conversions

LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it! 



There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.



For more information, watch Samantha in…

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Added by Paul Potratz on September 9, 2016 at 3:14pm — No Comments

Keep it 100! Stop the Shortcuts!

Is your sales team committed to giving it their all 100% of the time?   Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals. 

Our dealership motto:

 

100% of the customers will…

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Added by Richard Keeney on September 8, 2016 at 3:30pm — No Comments

3 Ways to Turn 1st Time Customers into Repeat Buyers

Creating a truly successful, profit-generating, and reputable dealership in your community requires more than selling one vehicle at a time.  While having your sales team consistently hit (and surpass) their quotas each month is certainly an integral component to longevity in the marketplace, it’s critical your dealership builds long-term relationships with each and every customer ~ transforming 1st time buyers at your dealership into loyal, referring car buyers.  This…

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Added by Mike Snellenberger on September 6, 2016 at 10:33am — No Comments

For Maximum Revenue You Must Get Emotional

Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour.…

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Added by Mike Gorun on September 6, 2016 at 9:48am — No Comments

Are You Creating Urgency?

Have you ever gotten an email from a retail store saying the sale is one day only? This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.

Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. By watching this week's Hard Facts, you'll quickly realize that creating urgency is easier than it seems. Samantha discusses three…

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Added by Paul Potratz on September 2, 2016 at 3:40pm — No Comments

Transform Customer Experiences & Stand Out From the Crowd

 

Picture yourself walking on a crowded New York City street.  Everyone blends in…except for those who don’t.  Those who stand out have one or more characteristics that usually get them noticed—no matter how many people are around.

 

Now think about all the automotive dealerships out there and about all the vehicles sold.  In 2015,…

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Added by Joseph Little on September 1, 2016 at 10:49am — No Comments

Stay out of the Trash by Training Your Customers

When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve.



On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the…

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Added by Alexia E Henson on September 1, 2016 at 9:00am — No Comments

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Blog Posts

Google Allo Is Here PLUS LinkedIn Desktop Redesign and More!

Posted by Joseph Little on September 27, 2016 at 12:32pm 0 Comments

This Week in Social Media

 …

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Service Advisor Tips for Following-Up on Declined Services

Posted by Richard Keeney on September 27, 2016 at 10:49am 0 Comments



As we’re helping people with some of their…

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Auto/Mate's National Customer User Summit was Largest Yet with Dozens of Events for Auto Dealer Attendees

Posted by Mike Esposito on September 27, 2016 at 10:37am 0 Comments

Albany, N.Y. – September 27th, 2016 – Auto/Mate Dealership Systems announced today that its National Customer User Summit was its largest yet, spanning two full days and offering many new events, classes and…

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Efficiency is the Key to Loyalty

Posted by Mike Gorun on September 27, 2016 at 9:09am 0 Comments

Have you ever tried to call a dealership – whether it’s to inquire…

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Helion's Nachbahr Reveals Five Reasons Why Call Flow Becomes Disrupted & How to Handle at AICPA

Posted by Erik S. Nachbahr on September 26, 2016 at 4:35pm 0 Comments

Timonium, MD – September 26th, 2016-- Helion Automotive Technologies, a leading provider of information techology (IT) solutions for auto dealers, announced today that Erik Nachbahr will present at the…

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Looking for Salespeople looking to make $100 000 plus a year.

Posted by Lin Poissonnier on September 24, 2016 at 1:43pm 0 Comments

Do to reason changes and Autonation buying more Dealerships, We need Salespeople at out AutoNation Nissan Store in Brandon Florida. Great hours .Looking for people who are ready to do what it takes to be a winner. Managers are always ready to…

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