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All Blog Posts Tagged 'automotive' (1,048)

3 Tips for Creating a Killer Testimonial Video

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.

 

This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…

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Added by Timmy D. James on April 29, 2016 at 9:23am — No Comments

Can Facebook Instant Articles help your business?

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70% less likely to leave the article once they’re there.



Watch this week's Hard Facts now for more info!…

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Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments

Why Do Your Marketing Results Disappoint?

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

 

Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?



I see it happen all…

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Added by Alexia E Henson on April 28, 2016 at 8:29am — No Comments

What's holding your business back?

How do you see your business growing to meet the changing demands of your customers?

In this week's Think Tank Tuesday, I'm joined by the Director of the Association of Danish Dealers.



Thomas Møller Sorensen addresses the change that is currently needed for businesses in Denmark to remain profitable. As a business owner, insecurity and resistance to change will hinder you from successful new business models.

Can you adjust your current processes to create new successful…
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Added by Paul Potratz on April 26, 2016 at 3:56pm — No Comments

How One Dealership Found the Recipe for Success in Customer Engagement

Getting your customer’s attention and engaging with them can be a tough task these days. There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.

 

Social media reach has decreased, digital marketing is ever more challenging…

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Added by Mike Gorun on April 26, 2016 at 8:38am — No Comments

5 Tips to Increase Express Auto Service Sales

DEALERSHIP SERVICE DEPARTMENTS: MAKE A GOOD FIRST IMPRESSION

As the recession loosens its tight grip on our economy and businesses, vehicle sales have begun to steadily climb nationwide.  As a result, a very important decision is looming for auto dealers.  Many of the customers that are…

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Added by Jeff Cowan on April 25, 2016 at 1:40pm — No Comments

Are you capitalizing on your blog?

Make sure your utilizing your blog to the fullest extent! On this week’s Hard FactsSamantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its…

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Added by Paul Potratz on April 22, 2016 at 2:45pm — No Comments

How to Combat Loyalty Program Fatigue

The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.

 

Most consumers do still participate in their…

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Added by Mike Gorun on April 22, 2016 at 8:58am — No Comments

Are New Opportunities a Distraction?

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.

In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.



Comment below for future Think Tank Tuesday ideas!…

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Added by Paul Potratz on April 19, 2016 at 4:45pm — No Comments

Recalls and Marketing Bad News

One of the largest pain points with recalls is completion percentages. In many cases, it’s not by any fault of the manufacturer or dealer that the recall repair compliance percentages are low.

Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t…

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Added by Chris Miller on April 19, 2016 at 11:33am — No Comments

Loyalty Is Much More Than a Transaction

According to a study by Colloquy, there are 3.3 billion loyalty program memberships in the United States, which averages 29 per household. Yes, loyalty programs are everywhere. From grocery stores, to gas stations and fast food restaurants, chances are high that a store you’re about to enter for the first time has a…

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Added by Mike Gorun on April 12, 2016 at 7:59am — No Comments

Pondering Home Deliveries and Test Drives?

The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’ I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience -- and ultimately with dealerships.  

 

Today’s technology has made it a snap to buy most…

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Added by Joe Orr on April 12, 2016 at 7:05am — No Comments

3 Birds to Offer Real-Time Customer Acquisition Data Visualization & Marketing

Inc. 5000-ranked automotive digital marketing company introduces industry’s first dealer-facing, real-time conquest data configurator as part of expanded 3 Birds ME™ marketing platform

Chapel Hill, N.C., April 2, 2016 - 3 Birds Marketing announced today that it will incorporate IHS Automotive…

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Added by Kristen Judd on April 2, 2016 at 9:00am — No Comments

Your Biggest Revenue Opportunity Is Closer Than You Think

It’s a well-known fact that retaining customers is less expensive and can be more profitable than acquiring new ones. The reality is essentially, customer churn keeps your dealership stationary. Many dealers blast sales messages across every medium possible – traditional, mailers, and digital; hoping that someone,…

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Added by Mike Gorun on March 29, 2016 at 8:25am — No Comments

Let's Get Engaged with Google Analytics 360

With Google's new robust analytic platform, you'll be able to handle all of your tracking needs.  By watching this week's Hard Facts, you'll have all the information you need to succeed with Google Analytics 360.

Samantha will cover all 8 tools that are included in the entire suite.

How will you use them to benefit your business?…

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Added by Paul Potratz on March 25, 2016 at 4:30pm — No Comments

New Opt-Out Twitter Algorithm Makes Social Media Strategy Even More Important

In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced…

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Added by Paul Moran on March 25, 2016 at 9:02am — No Comments

Instant ‘Local Business’ Employee Car Purchasing Benefits Program?

Implementing Corporate Benefits Programs (CBP) to employees of small/large corporations is nothing new. Manufacturers have been doing it for some time -- Ford’s X-Plan pricing, for example. But, typically, these corporate discount programs are isolated to large national corporations with which the OEMs have…

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Added by Joe Orr on March 24, 2016 at 9:21am — No Comments

How Customer Experience Failures Effect Business

Whether it’s an unhappy customer in the service drive because the repair is taking too long; or a customer in sales for 4 long hours attempting to buy a car and less than happy as a result; or a customer making a post-purchase call to report issues with a vehicle they just purchased; dealership managers can sometimes…

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Added by Mike Gorun on March 22, 2016 at 8:56am — No Comments

Recalls, Used Cars & Bold Moves

In September 2015, AutoNation CEO Mike Jackson announced that AutoNation would discontinue selling any vehicles – new or used – with open recalls. This new policy includes not just those vehicles intended for retail, but also vehicles headed to wholesale buyers. The decision, while admittedly costly, is one that…

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Added by Chris Miller on March 18, 2016 at 7:59am — No Comments

They’d Rather Clean a Toilet than Talk to You

In this age of always-connected consumers seeking instant gratification 24 hours per day, consumer engagement and the customer experience are more important than ever in order to earn that elusive thing: Customer Loyalty. Consumers are more independent than ever before. They’re tired of chasing automated phone systems…

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Added by Mike Gorun on March 15, 2016 at 11:21am — No Comments

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Blog Posts

5 Steps To Get Out Of Car Lease

Posted by Samuel on April 29, 2016 at 11:00am 0 Comments

Car lease is an extremely common process used by a lot of people. If you have a car lease and you want to get out of it, you may be looking for ways by which you can get out of it. Here are 5 of the…

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3 Tips for Creating a Killer Testimonial Video

Posted by Timmy D. James on April 29, 2016 at 9:23am 0 Comments

Ever since reviews have risen in popularity, dealerships have mostly…

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Can Facebook Instant Articles help your business?

Posted by Paul Potratz on April 29, 2016 at 7:30am 0 Comments

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web…

Continue

5 Important Events Where Renting an MPV is Ideal

Posted by mary yohanan on April 29, 2016 at 4:52am 0 Comments

A mini multi-purpose vehicle, more commonly known as an MPV, is typically a high-end vehicle choice for larger passenger loads. Similar to an estate car, mini MPVs boast excellent off-road and on-road capabilities and are often very spacious and…

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Buy Quality Toyota Accessories And Parts Online To Enjoy Amazing Savings

Posted by Samuel on April 29, 2016 at 4:33am 0 Comments

There are several places available to buy the Toyota parts, but online shopping brings you some additional conveniences. While speaking about toyotapartsestore, it is one of the most leading and genuine…

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Trusted online retailer to buy durable and affordable wheels for hand truck

Posted by Samuel on April 29, 2016 at 4:30am 0 Comments

Buying the perfect wheel for your hand truck is not an easy task, because few of them do not suit with your truck. In order to avoid the inappropriate one, you can visit the most reliable and…

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